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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. A survey we recently conducted of 2,000 consumers found that the vast majority of shoppers (85%) were uninterested in using AI to help make purchasing decisions. What is needed, then, is transparency.

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As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences. of total U.S. retail ecommerce sales — and 6.5% of all U.S.

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How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

RTP blog

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

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Editors Share Their Top Takeaways From RTP Personalization Survey

RTP blog

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

One surprising finding from our survey confirmed that consumers have high expectations for ecommerce brands: 93% expect the online experience to be at least equal to, if not better than, in-store. AI-powered personalized recommendations. Mobile search optimization. Mobile commerce is the future of ecommerce.

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Consumer Survey Roundup: Retailers Must Demonstrate Safety Measures To Woo Shoppers Back To Stores

Retail TouchPoints

Consumer Pulse Survey conducted during the first week of June. When the Centers for Disease Control and Prevention (CDC) surveyed more than 4,000 U.S. Consumers have developed new shopping habits during the shutdowns, most notably a greater reliance on e-Commerce, contactless pickup and delivery and mobile payment methods.

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AI-Powered Store Intelligence Shines a Light on Shrink

Retail TouchPoints

In fact, in the 2022 National Retailer Security Survey from the National Retail Federation (NRF), nearly nine in 10 respondents said analytics, and store and business intelligence, are what’s needed most to help fight shrink and bolster loss prevention teams. However, it can also support staff by recommending next steps.