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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

Mobile 327
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The Rise of Real-Time CDP

Retail TouchPoints

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

Another way to modernize product discovery is by enhancing how customers browse and search for products. Retailers can start by looking at their menus and assessing how customers navigate their site, including on their phones or tablets. By 2025, mobile sales are expected to account for 44% of retail ecommerce in the U.S.,

eCommerce 277
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

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Conversational Commerce Guides all 5 Stages of the Retail Buying Journey

Retail TouchPoints

Conversational commerce uses a mix of human agents and AI-driven messaging so buyers can ask detailed questions, request personalized product recommendations and make purchase decisions right from their mobile devices. As a result, it empowers customers to make quicker and more efficient purchases. Consideration.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Retailers also have the opportunity to populate emails with recommendations for items the shopper looked at but didn’t buy, discounts for their favorite products and more. To determine which method will work best for each consumer, retailers must pay close attention to customer data. Yet subject lines are just the beginning.

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How To Scale An Ecommerce Business (2024 Guide)

Smile.io

Robust ecommerce analytics programs allow you to measure performance, uncover trends, use customer data, and optimize pricing. Monitor metrics like customer lifetime value (CLV), returning visitor rates, website session time, pages per visit, bounce rate, conversion rates, customer acquisition costs, and more.