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2018 Mobile And New Technology Priorities For Marketers

Forrester eCommerce

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher.

Mobile 310
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Mobile POS Empowers The North Face Associates to Venture Beyond the Cash Wrap

Retail TouchPoints

Nearly half ( 46% ) of retailers surveyed in Retail TouchPoints’ Store Operations Survey noted that they provide mobile POS to associates — and an additional 31% plan to implement the technology this year. The North Face was the first brand within VF Corp to test mobile POS as a fleet.

POS 225
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As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences. of total U.S. retail ecommerce sales — and 6.5% of all U.S.

Mobile 239
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Mobile, Voice, Facial Recognition: Contactless Options Could Thrive Even Post-COVID-19

Retail TouchPoints

COVID-19 has accelerated the contactless revolution: 84% of Americans ( 77% among global consumers) now expect to increase their use of touchless technologies to avoid physical contact for the remainder of the pandemic, with 55% ( 63% globally) planning to continue doing so afterward, according to a survey by Capgemini.

Mobile 246
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Mobile wallet use to soar in next five years, says survey

TalkingRetail

The use of mobile wallets to pay for transactions in stores will increase sharply within five years, according to a new survey. The survey by Juniper Research in partnership with technology firm Boku found that 75% of Europeans will use a digital wallet by 2025. Or just read more coverage at Talking Retail.

Mobile 69
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Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. The webinar also will cover how emerging technologies such as artificial intelligence can help retailers overcome data management challenges resulting from more digital-centric customer engagement.

Webinar 226
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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. A survey we recently conducted of 2,000 consumers found that the vast majority of shoppers (85%) were uninterested in using AI to help make purchasing decisions. The technology is too powerful not to.