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Rethinking Post-COVID Shopping: ‘Retailtainment’ and Enhanced Omnichannel Experiences

Retail TouchPoints

Omnichannel Means One Channel, Not Two Connected Channels. For many retailers, omnichannel is about enabling the in-store experience online and vice versa, letting shoppers freely switch channels during their journey. This same interplay of data will be vital to fulfillment. Experience Will Be Top of Mind in the Post-COVID Environment.

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NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024

Retail TouchPoints

The word omnichannel has been around for decades, but not until very recently has the industry realized the role of distributed order management in their aggregate financial equation. When we talk about omnichannel order fulfillment , there can be a mistake in thinking it’s just about online. 2: Real estate is becoming more dynamic.

Supplies 306
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The Future of the Store Mannequin: Diverse, Digital and Data-Driven

Retail TouchPoints

That is why global innovation agency Outform is reimagining the store mannequin by combining 3D-like hologram tech, dynamic content and real-time data into one robust experience. “In They can then retarget across other online channels with tailored content at a later time, using A/B testing to refine the insights further.”

Apparel 246
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How American Girl is Bringing its Flagship Store Experience to the World — Virtually

Retail TouchPoints

The company’s recent work with American Girl offers a perfect example of both the vast potential and the real-world results of these virtual experiences. It’s more like a real store experience,” explained Singh. Expanding the Reach of Real-World Real Estate. Bringing Discovery to Online Shopping.

Jewelry 299
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[Guest Blog] Four Ways to Enable Your Omnichannel Strategy

ChannelAdvisor

Developing an omnichannel supply chain strategy is essential to remaining competitive. However, allowing multiple ways to purchase, receive and return products inevitably adds complexity to your existing operations and systems. Here are four key areas of focus to ensure effective implementation of your omnichannel strategy.

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3 Reasons Your CEO Wants an Omnichannel Approach

GetElastic

While most brands have spent decades building their physical presence, many are losing out online because they simply aren’t holding any digital real estate. While you may understand the business critical nature of selling to your market with an omnichannel approach, your CEO and the rest of the C-suite may not be there yet.

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How to Implement a Successful Retail Media Network

Retail TouchPoints

With up to 30% of consumers now shopping more online, the digital advertising industry projected to reach $191 billion and cookies becoming obsolete, retailers across the board must reimagine their digital platforms as prime advertising real estate. Here’s a three-step blueprint for creating an impactful retail media network.

Retail 288