Rethinking Post-COVID Shopping: ‘Retailtainment’ and Enhanced Omnichannel Experiences
Retail TouchPoints
DECEMBER 14, 2020
Omnichannel Means One Channel, Not Two Connected Channels. For many retailers, omnichannel is about enabling the in-store experience online and vice versa, letting shoppers freely switch channels during their journey. This same interplay of data will be vital to fulfillment. Experience Will Be Top of Mind in the Post-COVID Environment.
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