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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

From social media to peer reviews, and from on-shelf displays to more traditional advertising, it is critical that brands understand which messaging, on which platform, is resonating with their key consumer groups. The Value of Online Retail Sources Varies by Category.

Marketing 279
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Personalization Meets Peer Influence: Top Visual Content Trends in Ecommerce

Retail TouchPoints

With the increasing importance of visual content online, retailers must keep their finger on the pulse of trends in order to use content most effectively. This can bleed over into targeted email campaigns or even social media ads.

eCommerce 259
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How to Use Paid Ads to Market to Pet Owners Effectively

Kissmetrics

You can also promote your posts through social on platforms you know your audience is using. PetPlate , a meal plan subscription service for dogs, created this promoted pin on Pinterest to boost a blog post called “Tips for Welcoming a New Puppy Into Your Home.”. Research Your Social Media Platforms.

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How To Start An Online Business in Canada (2023)

Ecommerce Platforms

Both entered extremely saturated markets, yet they offered unique experiences and curated subscription boxes to make an old, competitive product more enticing. With memberships, you can sell everything from physical goods to digital items, or even subscription boxes. Take Dollar Shave Club or Stitch Fix as examples.

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How To Start An Online Business in Canada (2023)

Ecommerce Platforms

Configuring other accounts (like social media and search engine accounts) to grow your presence online. Both entered extremely saturated markets, yet they offered unique experiences and curated subscription boxes to make an old, competitive product more enticing. Deciding upon a business name and registering the business.

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5 Emails That Subscription Retailers Should Be Sending – With Examples

Lemonstand

Email marketing ties the customer relationship together for subscription brands. To break through the noise, online retailers, especially subscription eCommerce companies , must make it a priority to create meaningful communications for their audiences. The Subscription Dunning Email. But guess what?