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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Shopping with a PC or smartphone only ranks second and third in the PwC study. Payments play a key role.

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Reports: PayPal in Talks to Acquire Pinterest for $45 Billion

Retail TouchPoints

The payments provider has worked to stay at the cutting edge of relevant trends, including the buy now, pay later (BNPL) services that are currently experiencing massive growth and are expected to surge during the holidays. Adding social media capabilities could further enhance PayPal’s offerings for retailers.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Emotional connection: One study found that 70% of emotionally engaged consumers spend up to two times or more on brands they are loyal to, compared to less than half (49%) of consumers with low emotional engagement. Ensuring ease of payment via contactless self-checkout or frictionless apps removes barriers to purchase.

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Gift Card Association Promotes PSA Warning Consumers About Fraud Dangers

Retail TouchPoints

Prepaid Consumer Insights Study of 1,000 U.S. Unfortunately the trend in gift-card scams is also growing , with AARP reporting that one in 10 adults of 1,000 surveyed fell victim to gift-card fraud, with criminals specializing in this type of crime asking for payment of a nonexistent outstanding bill or fee. . Postal Service.

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Gen Z’s Message to Merchants: Meet Us in the Metaverse

365 Retail

A new study from FIS ® (NYSE: FIS), shows how the shopping preferences of younger UK consumers have shifted as adoption of embedded finance services reaches mainstream usage among Millennials and Gen Zs, while their older counterparts are less engaged with newer, digitally-oriented financial experiences.

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Ecommerce Conversion Rate Optimization Tips to Raise Your Revenue

ROI Revolution

In this article, uncover conversion rate optimization tips and discover how running A/B tests can help you rake in more online revenue. The importance of optimizing for conversions varies based on a company’s annual revenue. Ad copy on Amazon, paid search, social media, or anywhere else you advertise.

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