Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials
Retail TouchPoints
JULY 24, 2023
It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,
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