Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

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PPC eCommerce Conversion Optimization Social Media 130

Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

Improvements 226

Improvements PPC Retail Financial Services 226

Kissmetrics

FEBRUARY 10, 2021

Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate. They may find it through your PPC ads, in search results, or even through social media. For one, PPC ads can reach people on a variety of channels and networks.

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PPC Social Media Books Improvements 315

Kissmetrics

NOVEMBER 4, 2020

From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. Finally, Neil Patel Digital is one of the few marketing companies with positive ratings on countless independent review sites: #2 Thrive Agency — Best for Amazon PPC.

Marketing 292

Marketing PPC eCommerce Social Media 292

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

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PPC BigCommerce Recommendation Apparel 408

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

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PPC Recommendation Social Media Mobile 298

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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PPC eCommerce Management Seminar 92

Kissmetrics

JULY 9, 2021

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. The growth of influencers and social media platforms is astounding, to say the least. Referrals are great, but you can only generate so many of them.

Social Media 359

Social Media Travel PPC Recommendation 359

Kissmetrics

FEBRUARY 17, 2021

Of course, you can create urgency with your PPC ads through good copy, but there’s also a way of customizing your ads, so they show a countdown timer. A study from Experian found that emails inducing a sense of urgency had a 59 percent higher transaction-to-click rate , and a countdown timer is a great way to do this in a highly visual way.

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PPC Shipping Costs Social Media eCommerce 280

BigCommerce

MARCH 3, 2017

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. Social Media Marketing: How Should You Share Your Content? What Should You Write About?

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PPC eCommerce Social Media Blog 417

Kissmetrics

JUNE 23, 2020

Link building for e-commerce Building links to content, PDPs, & PLPs Social media and social proof leveraging Social media platforms in the long-term Strategy for content promotion. Lesson #3: Content Promotion. Lesson #1: Amazon. Lesson #2: Sales Channels. Lesson #2: Additional Marketing Channels.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

OCTOBER 13, 2021

Still not sold on the buying power of social media? Fifty-four percent of social media users research products on different platforms. Seventy-one percent of users will make a purchase based on social media referrals. What is social selling? The results are equally impressive on social media.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Kissmetrics

APRIL 12, 2021

Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. What about cost?

Marketing 356

Marketing Social Media PPC Customer 356

Kissmetrics

FEBRUARY 16, 2021

PPC and social campaigns might not be the first things that come to mind—but maybe they should. Bringing in new customers can help your brand grow, but studies show that loyal customers are the lifeblood of your business. Studies show loyal customers convert easier and spend more on brands with whom they’ve built a relationship.

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Customer Loyalty Customer Shipping Costs Social Media 269

Groove

MARCH 23, 2020

Case studies. We're looking to generate activity around the topic on social media so that we can pull in specific leads and establish ourselves as experts. Social Media. Social media users are endlessly scrolling despite the platform. How-to guides. Tip sheets. Whitepapers. Pay-Per-Click Ads.

Marketing 195

Marketing Social Media PPC Webinar 195

Kissmetrics

JULY 28, 2021

This scientific study found brand recall is 70 percent higher among participants exposed to direct mail than an online ad. Outbound Marketing Strategy Number #4: Social Media Ads. Billions of people are on social media every day. The average daily usage of social media is two hours and 25 minutes.

Marketing 300

Marketing Social Media White Paper SEO 300

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. Your PPC and SEO efforts lead shoppers to your website – but if your site isn’t optimized for conversions, even the biggest boost in traffic won’t touch your bottom line. Ad copy on Amazon, paid search, social media, or anywhere else you advertise.

Marketing 172

Marketing Social Media White Paper SEO 172

Omnisend

JANUARY 23, 2023

Here is an example of numerous case studies available on Ignite Visibility’s website. Zrich Media Country: United States Number of employees: More than 20 Services provided Email and SMS marketing Google ads Social media ads 1. Social media ads It helps increase the ROI of your Facebook and Instagram ads.

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Marketing Social Media SEO PPC 166

Kissmetrics

NOVEMBER 6, 2020

Other essential things like proper store setup, products’ listing optimization, brand-specific creatives, PPC management, and others must go into the equation. 3. #2 Thrive Agency — Best for Amazon PPC. Another name for this is Amazon PPC. 5 Voy Media – Best for Amazon Social Media Marketing.

Marketing 230

Marketing PPC SEO Social Media 230

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. You can use social media trends like Selena Gomez versus. A study by Stackla reveals 79 percent of users said UGC impacts their purchasing decisions and find UGC 9.8

Social Media 348

Social Media eCommerce Download White Paper 348

Kissmetrics

FEBRUARY 1, 2021

Even if you aren’t quite familiar with SEO plugins, AIOSEO makes it incredibly easy to use as you can set up your data and integrate your social media platforms without hiring an expert. Not only can you run SEO, but SEMRush also offers content marketing, PPC, and social media marketing. Social Media Integration.

SEO 355

SEO Social Media Improvements PPC 355

Kissmetrics

AUGUST 17, 2021

According to 53 percent of people in a recent study, trust is the second-most important factor in deciding whether to shop with a new brand (price comes first.). Who buys your products or follows you on social media? You can also use the metrics tools offered by social media platforms. Why does this matter?

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Social Media Customer Loyalty Improvements Customer Experience 356

Kissmetrics

APRIL 22, 2021

A study conducted by Massey University Marketing Professor Harald Van Heerde and his co-researchers from Tilburg and Maastricht Universities examined household data from 16,512 customers. The study revealed that a large percentage of users who signed up for a free trial didn’t upgrade to a premium (paid) solution after the trial period.

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PPC Web Design Social Media Blog 335

Inflow Insights

JANUARY 31, 2022

And today’s case study is the living proof. Tactipup is an eCommerce brand that’s experienced explosive growth in the past few years, thanks in large part to compelling social media branding. As a seller of over-built dog gear (including collars, harnesses, leashes, and more), their social media presence is tough to beat.

Social Media 128

Social Media Multi-channel PPC Channel 128

Kissmetrics

OCTOBER 29, 2020

Winning marketers study their audience. Almost 60 percent of the elite marketers featured in their study conduct audience research once or more per month. Elite marketers study their audience, conducting audience research once or more per month. SEO, PPC, Social media).

Marketing 363

Marketing Document Channel Social Media 363

ROI Revolution

APRIL 12, 2023

Don’t neglect the upper funnel 30% of PPC performance is driven by brand messaging and awareness. Why not amplify your investment in paid search, social media, or email/SMS by making strategic optimizations to convert more of the traffic you’re already getting? Sources ROI Revolution, 2023 State of Digital Marketing Survey.

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PPC Social Media Shipping Costs Supplies 78

Kissmetrics

OCTOBER 7, 2021

When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy. Leverage the power of social media to understand what your target market wants. Rethinking PPC: 4 Tips for PPC Marketing Without Cookies. Focus on Personalization. What would you prefer?

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Marketing PPC Social Media Books 264

Kissmetrics

MAY 6, 2021

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc.

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Shipping Costs Food and Beverages Web Design SEO 299

Kissmetrics

SEPTEMBER 20, 2021

There are a billion social media users, but your business may only be relevant for a few thousand. When you pay money to a third-party channel like a regional magazine to advertise your business, it’s called “paid media.”. Here is an example of paid media on Twitter. Here is an example of owned media.

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Social Media Shopify Magazine PPC 271

Email Audience

JANUARY 12, 2023

Content such as: How-to videos Case studies Podcasts Blog articles eBooks Infographics. Run PPC and Social Ads. PPC and social ads are 2 popular lead-generation techniques in digital marketing. Pay-per-click (PPC) is an online ad model for driving traffic to websites. That’s what they came for.

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PPC Webinar Social Media Seminar 59

Inflow Insights

JANUARY 15, 2020

Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. So, how do we frame thinking around PPC?

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PPC eCommerce SEO X-cart 162

Kissmetrics

MARCH 29, 2021

According to a study of more than 11 million SERPs, the average word count for pages that rank on the first page of Google is 1,447 words. Content also includes video, social media, virtual reality, podcasts, and any other type of content people can read, listen, or interact with. Users and Google Like Quality Content.

Social Media 335

Social Media SEO Consumer Improvements 335

Kissmetrics

SEPTEMBER 24, 2020

Additionally, our team of experts – top-level and in-house marketing managers – are well-versed in what clicks and what doesn’t on a social media platform like Facebook. We take care of everything: carrying out paid social media campaigns, customer targeting, sending them messages, and recommending creative and copy best practices.

Social Media 209

Social Media Recommendation Management Arts 209

BigCommerce

NOVEMBER 2, 2017

Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) Utilize social media. Social media is first and foremost a place to share.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Inflow Insights

JANUARY 26, 2022

Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). You get an accurate report of how many calls your business receives from your pay-per-click (PPC) ads vs. how many clicks from those ads take customers to your website. Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

Kissmetrics

FEBRUARY 23, 2021

A 2019 study by Snapchat found filters are one of the main reasons users spend time on the app. Everyone loves to use social media to show off what they’re doing, so a filter will get tons of engagement. There are plenty of reasons why a business would want to pay for their own Snapchat filter. Promote Your Brand Partnership.

Social Media 266

Social Media Recommendation Consumer PPC 266

Kissmetrics

AUGUST 10, 2021

Everything should remind people of what makes you awesome, including your logos, social media posts, website copy, and the images you use. Google pay-per-click or PPC ads can be expensive for lawyers. You can share videos, case studies , and more on your website. Strong branding should share your narrative everywhere.

Marketing 290

Marketing SEO Social Media Information 290