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Why Pricing Optimization Is Required in Online Retail

Wiser

No matter what channels a retailer sells on, their pricing is one facet of the selling experience that can’t be stagnant. That may mean lowering prices to beat a competitor temporarily, or maybe matching their prices, or even boosting prices higher to avoid an out of stock situation. .

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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

Constant competition with other shelves for visibility drives the need for digital shelf optimization. What is Digital Shelf Optimization? Digital shelf optimization (DSO) means constantly making changes to your product display on ecommerce platforms in an attempt to keep it as optimal as possible.

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Digital Perfect Store

Wiser

Creating the Perfect Store online merges the essence of physical retail success with digital sophistication to harness the burgeoning eCommerce wave. As traditional brick-and-mortar tactics evolve into eCommerce strategies, brands face the challenge of adapting to a retail landscape where the physical and digital merge seamlessly.

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Google Merchant Center: Everything an eCommerce Merchant Needs to Know

Groove

As the eCommerce landscape continues to evolve, businesses are constantly seeking tools to bolster their online presence. This comprehensive guide will explain everything you need to know about Google Merchant Center, including setting up an account, creating a product feed , and optimizing product listings.

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You Can’t Spell Retail Without AI

Retail TouchPoints

Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI.

Retail 306
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Let’s Move from Fast Promising to Smart Promising

Retail TouchPoints

The rise of search-based and social selling has heightened retailers’ desire to offer aggressive estimated delivery dates (EDD). At the same time, many retailers are reporting higher and higher shipping costs, which are affecting profits on their balance sheets. These engines empower you to speed up or slow down the promise as needed.

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.