Remove product data-reporting
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Top 5 Things You Need To Know About How Generative AI Is Used In Security Tools

Forrester eCommerce

We just released a huge new report: How Security Tools Will Leverage Generative AI with collaboration across the entire Forrester Security and Risk team.

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Saks.com Launches Retail Media Network

Retail TouchPoints

The Saks Media Network will leverage the company’s first-party customer data and traffic of over 435 million annual site visits to connect brands with consumers on Saks.com through sponsored product ads and on-site display banners. To learn more about retail media, check out our full guide here.

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Klaviyo Google Ads Integration: A Step-By-Step Guide

Groove

At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects. By featuring products or content that the user has already shown interest in, you can increase the likelihood of a conversion.

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Salesforce Survey: 36% of Retail Employees Already Using Generative AI

Retail TouchPoints

Additionally, 93% of these retailers say they’re already using generative AI to support personalization of customer-facing communications like emails and product recommendations. Executives’ top concern, at 50% , is bias, when AI algorithms product prejudiced results or responses.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. of companies achieved a score indicating maturity in data management practices in the space.". B2B organizations struggle with bad data. The primary takeaway? Forrester found “only 1.2%

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Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Retail TouchPoints

Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer. Retailers always will maintain visibility into their own campaigns and the campaigns of their brand partners.

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. With these kinds of results, it is no wonder 81% of retail leaders feel an urgent need to deploy AI this year, according to a Google report. AI will personalize storefronts.

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