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10 Strategies for Your eCommerce Social Media Holiday Ads

Inflow Insights

Today, we’re focusing on paid social media marketing. While the way we do social media marketing is continually changing, one thing stays the same: It can be the factor that makes or breaks your online store’s success, especially during the busiest shopping season of the year. Here’s what we recommend: 1.

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April 2021 Social Media Water Cooler

ROI Revolution

Another consideration is that the ranking model powering the new optimization goal will need at least 30 days to train and provide the optimal results. Facebook recommends advertisers prioritize the CRM integration with CAPI first. YouTube Leading Social Media Growth. Claim your copy! 81% of U.S.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from a person. Companies are racing to adopt it. Automated catalog and product descriptions.

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How Retailers Can Leverage Employee Advocacy in Support of Their Brand Vendors

Wiser

Training and incentives can encourage associates to adopt this role of brand ambassadors. This internal advocacy can take various forms, from sharing company-branded content on social media to word-of-mouth recommendations, or even wearing company-branded attire.

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Chatbot-Powered Shopping: The Next Frontier of Generative AI

Retail TouchPoints

ChatGPT will fundamentally change this approach to search, because its natural language processing system can understand user intent, thanks to an unprecedented predictive model trained on nearly a trillion words. However, ChatGPT’s weakness is that it is limited by the data available to train its language model.

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Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

It’s being used to generate marketing content including social media posts, videos and images. AI can be trained to feel more personal, but proceed with caution. Become a trained ally : Beyond in-the-moment opportunities, generative AI helps retailers improve the consumer experience long-after the first – or 50th – sale.

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Enter Chat Commerce: Tips for Implementing the Newest Form of Consumer Engagement

Retail TouchPoints

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. Social media marketing and mobile marketing go together like chips and dip. In fact, there are now roughly 3.78

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