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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

Appliance manufacturer Bosch Siemens Hausgeräte (BSH) has adopted a gamified training solution from Attensi that features competition-based true-to-life scenarios designed to help salespeople remember product features, understand shopper motivations and close the sale. Training Provides a ‘Safe Space’ to Learn and Fail.

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5 Ways AR and VR Are Transforming Retail Training

Retail TouchPoints

In today’s tight labor market, training has become more critical than ever. Nowhere is that truer than in the retail space, where it is particularly important to train your employees quickly and engage them effectively to create long-term organizational loyalty. Customer service training. Product knowledge training.

Retail 273
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6 Keys to Empowering Store Associates During the Holiday Season

Retail TouchPoints

Train early and train often. Training beyond the basics might seem to be a luxury during the time-starved holiday season, but it’s well worth the investment for virtually all associate roles in the store. Frequent training refreshers are critical to training retention and demonstration of the right behaviors,” Grant explained.

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Using AI to Build a More Creative, Strategic Future for Marketers

Retail TouchPoints

For example, on Instagram, 40% of the content people see comes from recommendations that are powered by AI. As marketers experiment with generative AI tools, they must understand the necessity of training models on brand-specific insights to achieve their creative goals.

Marketing 262
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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

Cultivate Ethical Proficiency in AI The journey toward responsible Gen AI in retail begins with an essential step — ethical AI training. This training goes beyond mere technical know-how, delving into the ethical quandaries and societal impacts of AI. Moreover, ethical AI training in retail should also focus on inclusivity.

Retail 337
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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from a person. Companies are racing to adopt it. Automated catalog and product descriptions.

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Chatbot-Powered Shopping: The Next Frontier of Generative AI

Retail TouchPoints

ChatGPT will fundamentally change this approach to search, because its natural language processing system can understand user intent, thanks to an unprecedented predictive model trained on nearly a trillion words. However, ChatGPT’s weakness is that it is limited by the data available to train its language model.

Books 310