Forrester eCommerce

DECEMBER 7, 2022

Competitive business strategy will primarily be driven by an organization’s ability to compete through digital experiences on the digital shelf. It is estimated that more than $500 billion is spent annually to get increased digital shelf visibility every year.

Technology 195

Technology Management Customer 195

Retail TouchPoints

APRIL 2, 2024

On linear, they can’t reliably target precise audiences, much less measure the true impact of their ads; this makes it nigh impossible to know just how effective their strategies are. So Beyoncé got me wondering: what challenges could poker analogies simplify in my own job as a marketer? Full disclosure: I don’t really play poker.

Retail 228

Retail Games Marketing Channel 228

Retail TouchPoints

APRIL 15, 2024

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. Fortunately, retailers can learn valuable lessons from the most digitally sophisticated retail brands. It’s crucial for retail marketers to adapt accordingly.

Social Media 130

Social Media Retail Food and Beverages Sporting Goods 130

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy. Why go to all the trouble?

Marketing 363

Marketing Document Channel Social Media 363

Retail TouchPoints

JANUARY 26, 2024

The seamless nature of digital commerce has inspired consumers to expect more from the payment experience everywhere they shop — online, in-store and even via social channels. For example, research from Cornell University found that adding “one-click checkout” leads online shoppers to spend an average of 28.5%

Merchant Services 249

Merchant Services Payment Services Payments ACH 249

Groove

OCTOBER 10, 2023

In the vast digital landscape, where visibility is paramount, the science and art of Search Engine Optimization (SEO) hold the key to unlocking online success. As search engines continue to evolve, so too must our strategies to ensure optimal visibility and organic traffic. Firstly, it can be utilized for keyword research.

SEO 195

SEO Merchant Services eCommerce Improvements 195

Groove

OCTOBER 10, 2023

In the vast digital landscape, where visibility is paramount, the science and art of Search Engine Optimization (SEO) hold the key to unlocking online success. As search engines continue to evolve, so too must our strategies to ensure optimal visibility and organic traffic. Firstly, it can be utilized for keyword research.

Merchant Services 195

Merchant Services eCommerce SEO Improvements 195

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention.

Retail 228

Retail Article Omnichannel Customer Experience 228

Kissmetrics

SEPTEMBER 18, 2020

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. What’s more important is choosing a company that can execute that strategy. I do the same thing for clients with my agency, NP Digital.

Document 292

Document Marketing Channel Customer Experience 292

Retail TouchPoints

JANUARY 11, 2024

Just as with the acceleration of digital in the dawn of ecommerce, and again during the early days of COVID when companies that took a “wait and see approach” were left far behind, we’re again at a pivotal moment. In new research that Google Cloud led in the U.S. Now is not the time to be in analysis paralysis.

Retail 251

Retail eCommerce Technology Social Media 251

Algopix

FEBRUARY 26, 2024

Leveraging Product Research Tools for Amazon Sellers In today’s highly competitive eCommerce landscape, finding the right products to sell on Amazon can make all the difference in the success of your online business. Product research is vital in helping you identify profitable opportunities and make informed decisions.

eCommerce 128

eCommerce Beauty and Health Information Consumer 128

Retail TouchPoints

JULY 26, 2022

We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. In fact, Salesforce has already predicted that the modest growth of the 2021 holiday shopping season could foreshadow this year , with Q1 data showing a 3% YoY decrease in global digital sales.

Shipping Costs 296

Shipping Costs Gifts Fulfillment Consumer 296

Retail TouchPoints

SEPTEMBER 18, 2023

While this is hardly a prediction at this point since generative AI has been all the rage, I wouldn’t be doing my job if I didn’t mention it as a core part of retail holiday strategies this season. Retailers will leverage this moment to focus on operational efficiencies and consumer connection.

Retail 301

Retail Gifts Recommendation Consumer 301

Retail TouchPoints

JUNE 13, 2023

In our post-pandemic world, online shopping behavior is rapidly changing — and modern ecommerce businesses need to adapt to keep up. Read more about our research methodology here. When used (and trained!) That said, don’t rely on an AI chatbot to completely replace your customer service team.

eCommerce 314

eCommerce Payment Services Conversion Optimization Payments 314

Retail TouchPoints

NOVEMBER 25, 2022

Incredible digital user experiences sit at the heart of a successful retail brand. Subpar shopping experiences won’t be tolerated by today’s digitally savvy consumers: 69% of online shopping carts are abandoned, and whilst the reasons for abandonment are wide and varied, many relate back to poor user experience.

Technology 293

Technology Customer Games Shopping Carts 293

Retail TouchPoints

JANUARY 9, 2024

As the Head of Supply Chain for Alibaba ‘s North America B2B business, Yikun Shao is right in the thick of it. As the Head of Supply Chain for Alibaba ‘s North America B2B business, Yikun Shao is right in the thick of it. Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses.

Supplies 258

Supplies Shipping Costs Small Business Retail Recommendation 258

Groove

JUNE 16, 2020

If you haven't worked at or with a digital eCommerce agency before, understanding what we do and how we do it often leads to a number of questions: How does an eCommerce marketing agency operate? Groove Commerce is committed to helping eCommerce businesses grow. Digital eCommerce Agency: What Is It? How much does an agency cost?

eCommerce 370

eCommerce eCommerce Marketing Recommendation Technology 370

Kissmetrics

AUGUST 19, 2021

Are you struggling to get more clients for your accounting business? While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 The difference between low-growth and high-growth businesses in any sector is marketing. You’re not alone. 6 Marketing Tips for CPAs.

Marketing 351

Marketing SEO Blog Social Media 351

Retail TouchPoints

FEBRUARY 9, 2023

Kohl’s has named Nick Jones as its new Chief Marketing and Digital Officer, effective next month. Reporting directly to CEO Tom Kingsbury, Jones will be responsible for merchandising functions including buying, digital and omnichannel merchandising, product design and development and product portfolio strategy. “We

Operations 269

Operations Retail Department Stores Omnichannel 269

Retail TouchPoints

JUNE 8, 2023

The D2 Summit will ladder up to this central mission, with its sessions answering key questions surrounding Web3, such as: Q: Is it possible to humanize digital experiences? Because they happen in a digital environment, they are perceived as less authentic and meaningful. Q: How can I tell if Web3 really makes sense for my brand?

Technology 263

Technology Customer Loyalty Omnichannel Consumer 263

Retail TouchPoints

OCTOBER 4, 2023

Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales. Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales.

Omnichannel 263

Omnichannel Merchant Services BigCommerce Payment Services 263

Groove

MARCH 24, 2022

As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. Hiring a digital eCommerce agency may be your answer. Agencies have access to innovative technology that makes it easier for your business to do business.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Retail TouchPoints

MAY 25, 2023

This shift in consumer priorities has led businesses to reconsider their practices and strategies, placing increased emphasis on transparency, sustainability and corporate social responsibility initiatives to capture a larger share of consumer spending.

Consumer Goods 229

Consumer Goods Operations Consumer Supplies 229

Retail TouchPoints

APRIL 20, 2023

Where will the next great international business opportunity appear? Digital commerce revenues in these eight countries have quadrupled since 2017, reaching the equivalent of $211 billion in 2022, and this number will only grow as these markets mature. No one ever went to a hypermarket.

Social Media 289

Social Media B2B Supplies B2C 289

Retail TouchPoints

MARCH 22, 2022

We have better vendor management capabilities now, and with complete visibility of our digital supply chain, we are positioned for great scalable growth.” “Logicbroker’s technology has modernized and streamlined this process, connecting us to our suppliers faster than ever and with a lower cost of ownership. .

Department Stores 285

Department Stores Shipping Costs Supplies Fulfillment 285

Kissmetrics

NOVEMBER 1, 2021

This can be very beneficial for brands and small businesses looking to reach new users and build brand awareness. In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. Have you ever wondered: What do these terms really mean? Is it the same thing? Still confused?

Social Media 291

Social Media Blog Marketing SEO 291

Kissmetrics

SEPTEMBER 28, 2020

According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. In the past, businesses had more time to plan and prepare. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks.

Document 265

Document Marketing Events Channel 265

Retail TouchPoints

SEPTEMBER 13, 2023

In fact, nearly all consumers want their bank to increase clarity by providing more transaction detail, according to recent research. This can be as simple as adding a logo or digital receipts to each outgoing payment, thereby helping to jog customers’ memory and greatly reducing the odds of confusion when the bank statement arrives.

Shipping Costs 257

Shipping Costs Payment Services Banking Retail 257

Algopix

JANUARY 10, 2024

The realm of selling digital products on Amazon has witnessed a surge in popularity, offering a plethora of unique opportunities alongside inevitable challenges. Amazon caters to a diverse array of digital products, including e-books, audiobooks, software, music, video, and more. Types of Digital Products on Amazon a.

eCommerce 123

eCommerce Books Social Media Information 123

Retail TouchPoints

MARCH 15, 2023

Employee experience (EX) has been a hot topic since the start of the pandemic, but there is still a clear divide between organizations that have invested in a comprehensive strategy and those that have not. Many business leaders, and retailers specifically, plan to increase their investment in digital technology for the frontline.

Operations 260

Operations Improvements Technology Management 260

Kissmetrics

OCTOBER 25, 2020

And the overall sales it commands from its products is a direct result of the company’s marketing strategies. Basically, if you need any type of creative strategy, work, or promotion, they can help you get it done.”. Look at the most successful companies today, and you’ll see the magic of both agency types at play.

Marketing 283

Marketing Social Media Channel Definition 283

Retail TouchPoints

NOVEMBER 14, 2022

Research finds the global market size for AI in retail is expected to grow drastically, from $4.84 This sharp increase is attributed to surging demand for AI-powered retail solutions as the industry continues to undergo digital transformation. Here are the top four areas where you can apply AI to drive business growth.

Customer Loyalty 340

Customer Loyalty Operations Improvements Customer Experience 340

Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9 Social commerce value will keep on growing.

Social Media 298

Social Media Beauty and Health Multichannel eCommerce 298

Retail TouchPoints

JUNE 9, 2022

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. Our report, titled Pilots, co-pilots, and engineers , provides more insights into these key areas and how they are contributing to the success of their business.

Consumer Goods 237

Consumer Goods Consumer Retail B2C 237

Kissmetrics

MARCH 25, 2021

Did you know there are more than 30 million small businesses in the United States alone? With a number like this, small business owners need a competitive edge. If you are building a business, chances are you’re looking for ways to get your leg up on the competition. Then let’s begin.

Marketing 318

Marketing Social Media Document Payment Services 318

Retail TouchPoints

FEBRUARY 9, 2021

Bolstering that finding is research by eMarketer which indicates that direct-to-consumer (D2C) ecommerce sales will expand to $18 billion in 2021. Bolstering that finding is research by eMarketer which indicates that direct-to-consumer (D2C) ecommerce sales will expand to $18 billion in 2021. Tell your story.

Food and Beverages 303

Food and Beverages Omnichannel Social Media Consumer 303

Kissmetrics

AUGUST 23, 2021

Are you tired of scrolling your Instagram feed for digital inspiration and are coming up short? That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Niche: Digital marketing. Why You Should Follow Neil: If you’re looking to sharpen your digital arsenal, Neil is a must-follow.

Marketing 279

Marketing SEO Games Social Media 279