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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018. Note: IDC has been credited with coining the term “omnichannel.”)

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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

Mobile 214
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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI. For this client, the AI marketing platform optimized ad creative by creating the best-performing ads for each target segment on every platform/channel.

Marketing 312
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Digital Commerce and the Threat of Card-not-present Fraud

BigCommerce

Consumers shop more and more across a variety of devices and channels. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. Mobile payments are also making an increasing impact. This shift to mobile is pushed along with the ever expanding list of payments-enabled devices.

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When Mobile is the New Newsstand: Q&A with The AP?s Sean McCorkle

Sailthru

In fact, the AP launched the App Store’s first news app in 2008 and hasn’t slowed down since, thanks in part to Sean McCorkle. A 20+ year veteran of the mobile space, Sean is the AP’s Director of Product Development and Growth for Digital Services. We also spoke about personalization in publishing and why mobile is the new newsstand.

Mobile 79
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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

The best part about this tool is that it integrates with your mobile app or website so you can see data in real-time and triggers actions by adding in predefined rules. This marketing software lets you drive revenue with lead management, mobile marketing, and more. Track Marketing Interactions Across All Channels With Bizible.

Marketing 362
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Cross-Border Commerce 101: The History, The Lingo, The $900B Opportunity

BigCommerce

2008 – Push notification technology launched. 2011 – Bootstrap Mobile-First CSS Framework, Snapchat, WeChat all launched. In many countries, mobile commerce makes up a much more significant portion of online sales. Here are the top 5 countries for mobile commerce (again not including the U.S.