Have we nailed it? Or do we still need to talk about security communications?

Forrester eCommerce

In 2011, I published a report on “How To Market Security To Gain Influence And Secure Budget”. I am now going through the process of refreshing this report, and it got me thinking: 1. What has changed in this space of security communications and influence since 2011?

Let’s talk about security culture!

Forrester eCommerce

This is an update of my 2011 report “How To Market Security To Gain Influence And Secure Budget’. I am thrilled to introduce my most recent report, ‘Instill a Security Culture by Elevating Communication’. A different time called for a completely revamped report (read on to see what’s changed). To me, this always has been […

The Future Of Telecoms: Strategies To Transform Telcos Into Digital Services Providers

Forrester eCommerce

Since our last major strategic reassessment of the telecoms landscape in 2011, digital transformation has further raised the need for change of the telco business model.

ePacket Delivery: Everything You Need to Know


ePacket delivery has been around since 2011. If you haven’t heard about it, read on to uncover the mystery of why China and Hong Kong sellers can offer their customers ridiculously cheap shipping rates, and how you might be able to hop on their cheap shipping wagon.

184: How My Student Ron Makes 7 Figures Selling Childrens Wall Decals Online

My Wife Quit Her Job

I launched the class in 2011 to very small group and I believe Ron joined in 2012 after I released it to the public. I launched the class in 2011 to very small group and I believe Ron joined in 2012 after I released it to the public. Today I’m really happy to have Ron Eiger on the show.

With the RealReal’s blockbuster IPO is ‘recommerce’ retail’s next big thing?

Steve Dennis

The RealReal, founded in 2011, has emerged as the luxury leader in the segment. It’s hard not to be impressed with The RealReal’s stock market debut.

NORAD Tracks Santa’s Journey Around the World


These were accompanied by voice-over until 2011, typically recorded by NORAD staff, but often featuring celebrity guests such as Jonathan Ross, Ringo Starr and Aaron Carter. Photo: Wikipedia.

Events 267

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges


2011 Google Wallet launches as an online payment system. 2011 Facebook launches sponsored stories as a form of early advertising. 2011 Stripe launches. 2011 – Google Wallet introduced as digital payment method. 2011 – Stripe launches.

B2B 343

Will The Printed Sears Holiday Catalog Be A Hit?

Retail TouchPoints

The retailer discontinued the guide in 2011, but is reviving it and featuring merchandise such as holiday décor, toys, games, appliances and apparel. Then I discovered that Sears had brought back the Wish Book with great fanfare in 2007 before giving up again in 2011.

Books 195

Lower Turnover Begins With A Culture Of Engagement

Retail TouchPoints

By Steven Kramer, WorkJam Effective communication is the cornerstone of any successful relationship, working or otherwise. Unfortunately, only half of retailers have a direct line of communication to their frontline employees.

Is Magento Right For Your Business? Magento Features, Pricing, Security and More (Compared To BigCommerce)


In 2011, the company was acquired by eBay and then became an independent company again in 2015. Magento is an ecommerce platform built on open source technology.

Here’s What Your Customers Really Want For The Holidays: Better CX For X-Mas

Retail TouchPoints

After founding Maropost in 2011, Paquette has gone on to double annual growth every year since, turning a one-man operation into an international business. By Ross Paquette, Maropost We all know the holidays are one of the most — if not the most — important times of the year for retailers.

Top Three Tips For Retailers This Holiday Season

Retail TouchPoints

Christmas sales are expected to exceed $1 trillion , which eMarketer reports is the strongest growth retail’s seen since 2011. By Trevor Sumner, PERCH With the holidays just around the corner, retailers face a considerable number of challenges as they aim to catch the consumer’s eye.

Toys 195

Primed for disruption: 12 wacky Amazon patents fueling the future of fulfillment


Amazon’s Anticipatory Shipping patent (filed in 2011) is the foundation for a wide range of disruptive fulfillment innovations.

Souq Might Be One Of Amazon’s Best Acquisitions

Retail TouchPoints

Souq moved to the marketplace model in 2011, and currently generates between 35 and 40 million customer visits in the Middle East. By Hendrik Laubscher, Buy Box Experts There are few e-Commerce markets as exciting as the Middle East.

The Facebook Retail Reinvention

Retail TouchPoints

Then, in 2011, Facebook convinced a bunch of big, high-profile brands like GameStop, Gap, J.C. By Debbie Hauss, Editor-in-Chief A few years ago retailers were lamenting their decisions to try to use Facebook as a commerce channel.

Events 195

Why Retailers Shouldn’t Ignore The Hispanic Market During Back-To-School Shopping Season

Retail TouchPoints

By Craig Witt, MotionPoint Summer is a good time for vacation, relaxation and preparing for the important back-to-school shopping season—after all, it’s the second-largest. shopping event in the U.S., behind only the Christmas shopping season.

Is There A ‘Right Way’ To Achieve Clicks-To-Bricks Success?

Retail TouchPoints

in 2011 as a pure play, then opening its first brick-and-mortar store in 2015, UNTUCKit now operates 35 stores. Wayfair recently opened its first brick-and-mortar store in Florence, Ky., following in the footsteps of many previously “online-only” brands.

Toys 195

Will Story help Macy’s launch an exciting new chapter?

Steve Dennis

Similar to the original Story boutique that opened in Manhattan’s Chelsea neighborhood in 2011 , Story at Macy’s will focus on one merchandising theme at a time, and completely change every few months.

Toys 115

How to Find Your Customer Niche and Dig In


Will your ecommerce business be able to sustain consistent growth for years to come, or is it just a passing fad (a moment of silence for all of those misguided cupcake ventures circa 2011 )?

The Role of WordPress Ecommerce in the Coming Content and Commerce Era


Throughout 2010 and into 2011, a wide variety of people and companies tried their hand at ecommerce in WordPress, and none were great. 2011: WooCommerce is Born. In 2011, WooThemes tried to buy Jigoshop.

How to Take Your Emails from Serious to Seriously Engaging


2011). “Humanity takes itself too seriously… If the cave-man had known how to laugh, history would have been different.” – Oscar Wilde. Re-Examining Email Strategies. Here at UpSellit, we talk a lot about email.

3 Ways Grocery Brands Can Win Walmart


Walmart says its food business had the strongest quarterly performance since 2011 and is an important factor in why shoppers come into its stores. We took a look at some of the the leading pages on Walmart in the food and beverage category, thanks to our recently launched Walmart Product Content Grader. Recently, Walmart posted quarterly revenue of $123.18 billion. It’s in-store sales revenue rose 2.7% in the US division, the biggest gain since the first quarter of 2009.

Automating Image Optimization: Akamai Image Manager Now Available for BigCommerce Merchants


As a result, the average website page size eclipsed 3MB in 2017, up from less than 1MB in 2011. If you’re selling online, you already know that when it comes to page load times — speed kills. .

FastSpring Wins 2018 Best SaaS Product for Ecommerce Award


The SaaS Awards are part of the Cloud Awards program , which has been recognizing businesses for their cloud-based “solutions as a service” since 2011.

The Psychology Behind Customer Loyalty


This Nike campaign from 2011 may be slightly outdated by today’s standards, but it still provides the perfect example of gamification in action. Passionate fan bases are common among sports teams, rock bands, even baby hippos.

3 crucial tactics for effective ecommerce brand reputation management


In 2011, United Airlines damaged musician David Carroll’s guitar and refused to pay him back. In a time where news about crises in a business spread like viruses do, and the tipping point of issues is basically under one hour, effective brand reputation management can help protect companies.

Making the most out of your Memorial Day email campaign


In fact, according to a 2011 Experian study, transactions rates for Memorial Day campaigns are 35.5% It’s here ladies and gentlemen— it’s finally summer! Break out the grills, white pants, and cornhole boards. But before you start making a beeline for the beach, here’s all you ecommerce marketers need to remember to get your Memorial Day campaigns setup. Believe it or not, Memorial Day email campaigns are more successful at engaging audiences than any other holiday-related campaigns.

Highlights from Web Summit

Ecommerce Platforms

Attendance tripled by 2011, and speakers included web giants Chad Hurley, co-founder of YouTube, Jack Dorsey, co-founder of Twitter and Matt Mullenweg, co-founder of WordPress.

Events 113

Why You Shouldn’t Split Test During an eCommerce Redesign

Inflow Insights

In 2011, CSN Stores rebranded itself as Wayfair. If you’re seeing mediocre performance and customer complaints on your eCommerce site (or you’re simply envying a competitor’s flashy new site), you might be tempted to start over. . Trash the old site and come up with something brand new.

SendinBlue Pricing: The Complete Guide (July 2019)

Ecommerce Platforms

SendinBlue hasn't been around for quite as long as some other email marketing tools, starting in 2011. Finding the right email automation tool is tough. There are so many different options on the market today that it's easy to get overwhelmed.

Do Dog Food Sales Show Retailers how to Claw Back Against Amazon’s Dominance?


This Miami-based start-up launched in 2011 and focuses just on selling pet food. Is There Any Way to Overcome Amazon’s Dominance? It’s no doubt that Amazon rules e-commerce.

Cloudways Ecommerce Hosting Review 2019

Ecommerce Platforms

Considering it was founded in 2011, Cloudways is relatively young in the hosting space. “A web hosting server is the lifeline of every site.” Said Dr. Chris Dayagdag , a Google partner and technopreneur. And he couldn’t have put it better.

Discount Nation, Promiscuous Shoppers And The Sucker Price

Steve Dennis

Early in 2011, I first wrote about what I called “Discount Nation.” ” Having worked at Sears earlier in my career I was quite familiar with highly promotional retail. But what I was noticing was the ever growing intensity of discounting.

SendinBlue Pricing: The Complete Guide (July 2019)

Ecommerce Platforms

SendinBlue hasn't been around for quite as long as some other email marketing tools, starting in 2011. Finding the right email automation tool is tough. There are so many different options on the market today that it's easy to get overwhelmed.

Amazon buys Whole Foods – What does it mean for ecommerce?

Ecommerce Platforms

Jeff Bezos famously said in 2011, “We are willing to think long-term. Amazon bought Whole Foods Market for $13.6 and it has been widely reported. I am not going to rehash what has been put by many publishers.

Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits


In 2011, subscription brands made an estimated $57,000,000. Don’t even say it out loud: Subscription boxes are not dead.

The Top Celebrity-Owned Ecommerce Companies and What You Can Learn From Them


Founded in 2011, Ipsy is the brainchild of YouTube beauty vlogger Michelle Phan, Marcelo Camberos, and Jennifer Jaconetti Goldfarb. In 2011, with Christopher Gavigan, Brian Lee, and Sean Kane, she founded The Honest Company. Kylie Jenner. Kate Hudson. Michelle Phan.

Global Ecommerce News from June 22 to July 10

Ecommerce Platforms

In 2011, Point Nine participated in Delivery Hero’s seed round and in some of its later rounds. QVC has bought the remaining shares in its rival Home Shopping Network (HSN) for $2.1 Billion to consolidate the TV shopping industry.

It’s just about time for full-on panic at J.C. Penney

Steve Dennis

In 2011, after more than a decade of (at best) mediocre performance, the company brought in Ron Johnson from Apple as its new CEO. It’s been a long sad slog for J.C. Penney.