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CEOs Own Software Competency — And The Structure Of Innovation Delivery

Forrester eCommerce

Marc Andreessen famously said this in a 2011 essay in The Wall Street Journal. World-class innovation delivery requires weaving together three foundational realities: “Software is eating the world.” It was true then, and it’s all the more true today.

Marketing 378
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Lipstick: How Pinterest Drives Sales Through Augmented Reality

Forrester eCommerce

AR applications within the cosmetics industry have come a long way from the static capabilities we saw in 2011. The quality of the experiences has improved dramatically since Apple and Google got involved a few years ago. Before, I could try out nail polish colors on […].

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Applications open for Macy’s vendor diversity accelerator

RetailDive

Established in 2011, the retailer is set to welcome its next cohort of underrepresented business owners in May.

Retail 101
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Join FastSpring at Austin Startup Week 2023!

FastSpring

Started in 2011, Austin Startup Week is a celebration and showcase of everything entrepreneurial in Austin. Don’t miss out on the biggest party in Austin since 2011- Startup Crawl! Are you a startup founder, employee or enthusiast? If so, join FastSpring at the Austin Startup Week November 6-10th! We’d love to chat with you in person!

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Let’s talk about security culture!

Forrester eCommerce

This is an update of my 2011 report “How To Market Security To Gain Influence And Secure Budget’. I am thrilled to introduce my most recent report, ‘Instill a Security Culture by Elevating Communication’. A different time called for a completely revamped report (read on to see what’s changed). To me, this always has been […]

Marketing 269
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Have we nailed it? Or do we still need to talk about security communications?

Forrester eCommerce

In 2011, I published a report on “How To Market Security To Gain Influence And Secure Budget”. I am now going through the process of refreshing this report, and it got me thinking: 1. What has changed in this space of security communications and influence since 2011?

Marketing 170
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The Future Of Telecoms: Strategies To Transform Telcos Into Digital Services Providers

Forrester eCommerce

Since our last major strategic reassessment of the telecoms landscape in 2011, digital transformation has further raised the need for change of the telco business model. Our key observation still holds true: The traditional connectivity-centric business model will work only for few telcos with a low-cost base.

Other 241