Have we nailed it? Or do we still need to talk about security communications?

Forrester eCommerce

In 2011, I published a report on “How To Market Security To Gain Influence And Secure Budget”. I am now going through the process of refreshing this report, and it got me thinking: 1. What has changed in this space of security communications and influence since 2011?

Let’s talk about security culture!

Forrester eCommerce

This is an update of my 2011 report “How To Market Security To Gain Influence And Secure Budget’. I am thrilled to introduce my most recent report, ‘Instill a Security Culture by Elevating Communication’. A different time called for a completely revamped report (read on to see what’s changed). To me, this always has been […

The Future Of Telecoms: Strategies To Transform Telcos Into Digital Services Providers

Forrester eCommerce

Since our last major strategic reassessment of the telecoms landscape in 2011, digital transformation has further raised the need for change of the telco business model.

184: How My Student Ron Makes 7 Figures Selling Childrens Wall Decals Online

My Wife Quit Her Job

I launched the class in 2011 to very small group and I believe Ron joined in 2012 after I released it to the public. I launched the class in 2011 to very small group and I believe Ron joined in 2012 after I released it to the public. Today I’m really happy to have Ron Eiger on the show.

How Will the Holiday Season Impact Shopper Behaviors In 2019?

Retail TouchPoints

In 2011, for example, the term “Couch Commerce” first emerged to illustrate mobile’s impact on holiday shopping behaviors and sales. During the hustle and bustle of the holiday season, consumers don’t tend to shop how they would on a normal day.

Lower Turnover Begins With A Culture Of Engagement

Retail TouchPoints

By Steven Kramer, WorkJam Effective communication is the cornerstone of any successful relationship, working or otherwise. Unfortunately, only half of retailers have a direct line of communication to their frontline employees.

Will The Printed Sears Holiday Catalog Be A Hit?

Retail TouchPoints

The retailer discontinued the guide in 2011, but is reviving it and featuring merchandise such as holiday décor, toys, games, appliances and apparel. Then I discovered that Sears had brought back the Wish Book with great fanfare in 2007 before giving up again in 2011.

Books 195

NORAD Tracks Santa’s Journey Around the World


These were accompanied by voice-over until 2011, typically recorded by NORAD staff, but often featuring celebrity guests such as Jonathan Ross, Ringo Starr and Aaron Carter. Photo: Wikipedia.

Events 229

Here’s What Your Customers Really Want For The Holidays: Better CX For X-Mas

Retail TouchPoints

After founding Maropost in 2011, Paquette has gone on to double annual growth every year since, turning a one-man operation into an international business. By Ross Paquette, Maropost We all know the holidays are one of the most — if not the most — important times of the year for retailers.

Top Three Tips For Retailers This Holiday Season

Retail TouchPoints

Christmas sales are expected to exceed $1 trillion , which eMarketer reports is the strongest growth retail’s seen since 2011. By Trevor Sumner, PERCH With the holidays just around the corner, retailers face a considerable number of challenges as they aim to catch the consumer’s eye.

Toys 195

Souq Might Be One Of Amazon’s Best Acquisitions

Retail TouchPoints

Souq moved to the marketplace model in 2011, and currently generates between 35 and 40 million customer visits in the Middle East. By Hendrik Laubscher, Buy Box Experts There are few e-Commerce markets as exciting as the Middle East.

Why Retailers Shouldn’t Ignore The Hispanic Market During Back-To-School Shopping Season

Retail TouchPoints

By Craig Witt, MotionPoint Summer is a good time for vacation, relaxation and preparing for the important back-to-school shopping season—after all, it’s the second-largest. shopping event in the U.S., behind only the Christmas shopping season.

Is There A ‘Right Way’ To Achieve Clicks-To-Bricks Success?

Retail TouchPoints

in 2011 as a pure play, then opening its first brick-and-mortar store in 2015, UNTUCKit now operates 35 stores. Wayfair recently opened its first brick-and-mortar store in Florence, Ky., following in the footsteps of many previously “online-only” brands.

POS 195

The Facebook Retail Reinvention

Retail TouchPoints

Then, in 2011, Facebook convinced a bunch of big, high-profile brands like GameStop, Gap, J.C. By Debbie Hauss, Editor-in-Chief A few years ago retailers were lamenting their decisions to try to use Facebook as a commerce channel.

Events 195

FastSpring Wins 2018 Best SaaS Product for Ecommerce Award


The SaaS Awards are part of the Cloud Awards program , which has been recognizing businesses for their cloud-based “solutions as a service” since 2011.

How to Find Your Customer Niche and Dig In


Will your ecommerce business be able to sustain consistent growth for years to come, or is it just a passing fad (a moment of silence for all of those misguided cupcake ventures circa 2011 )?

The Role of WordPress Ecommerce in the Coming Content and Commerce Era


Throughout 2010 and into 2011, a wide variety of people and companies tried their hand at ecommerce in WordPress, and none were great. 2011: WooCommerce is Born. In 2011, WooThemes tried to buy Jigoshop.

The Psychology Behind Customer Loyalty


This Nike campaign from 2011 may be slightly outdated by today’s standards, but it still provides the perfect example of gamification in action. Passionate fan bases are common among sports teams, rock bands, even baby hippos.

3 Ways Grocery Brands Can Win Walmart


Walmart says its food business had the strongest quarterly performance since 2011 and is an important factor in why shoppers come into its stores. We took a look at some of the the leading pages on Walmart in the food and beverage category, thanks to our recently launched Walmart Product Content Grader. Recently, Walmart posted quarterly revenue of $123.18 billion. It’s in-store sales revenue rose 2.7% in the US division, the biggest gain since the first quarter of 2009.

What to Expect When You Switch to a Full-Service Ecommerce Solution


billion online in 2017, the highest growth rate since 2011. Ecommerce is big business. It’s estimated that consumers in the U.S. spent $453.46 There are thousands of companies selling online to millions of customers, but what’s the best way to sell? Maybe you’re unsure if your software company should outsource your ecommerce operations to a full-service platform, such as FastSpring, or just stick with a basic payment service?

PPC 54

Why You Shouldn’t Split Test During an eCommerce Redesign

Inflow Insights

In 2011, CSN Stores rebranded itself as Wayfair. If you’re seeing mediocre performance and customer complaints on your eCommerce site (or you’re simply envying a competitor’s flashy new site), you might be tempted to start over. . Trash the old site and come up with something brand new.

Automating Image Optimization: Akamai Image Manager Now Available for BigCommerce Merchants


As a result, the average website page size eclipsed 3MB in 2017, up from less than 1MB in 2011. If you’re selling online, you already know that when it comes to page load times — speed kills. .

Do Dog Food Sales Show Retailers how to Claw Back Against Amazon’s Dominance?


This Miami-based start-up launched in 2011 and focuses just on selling pet food. Is There Any Way to Overcome Amazon’s Dominance? It’s no doubt that Amazon rules e-commerce.

Making the most out of your Memorial Day email campaign


In fact, according to a 2011 Experian study, transactions rates for Memorial Day campaigns are 35.5% It’s here ladies and gentlemen— it’s finally summer! Break out the grills, white pants, and cornhole boards. But before you start making a beeline for the beach, here’s all you ecommerce marketers need to remember to get your Memorial Day campaigns setup. Believe it or not, Memorial Day email campaigns are more successful at engaging audiences than any other holiday-related campaigns.

Discount Nation, Promiscuous Shoppers And The Sucker Price

Steve Dennis

Early in 2011, I first wrote about what I called “Discount Nation.” ” Having worked at Sears earlier in my career I was quite familiar with highly promotional retail. But what I was noticing was the ever growing intensity of discounting.

Expand your Reach with Wish, the #1 Mobile Marketplace in the US!


This user-focused approach is a key component to the platform’s success, making it a household name since its launch in 2011. Expand your Reach with Wish, the #1 Mobile Marketplace in the US! Smartphones are the most used device used to shop online during peak season and the trend is only getting stronger. Tap into this growing trend with mobile marketplace, Wish.

It’s just about time for full-on panic at J.C. Penney

Steve Dennis

In 2011, after more than a decade of (at best) mediocre performance, the company brought in Ron Johnson from Apple as its new CEO. It’s been a long sad slog for J.C. Penney.

Retail reality: It’s death in the middle

Steve Dennis

I began writing and speaking about that during 2011. I first pointed to what I called “retail’s great bifurcation” literally two years ago today. Though it wasn’t the first time that I had observed what I saw as the impending collapse of the middle.

Macy’s acquires Story: Game changer or much ado about nothing?

Steve Dennis

But lest anyone forget, Story launched in 2011 and has never expanded to another city, much less another location in the New York area.

Games 109

A Blog Isn’t a Blog, It’s a Business


Currently, there are well over 440 million blogs and back in 2011, that number was 173 million. I wrote my very first blog post on July 24, 2005. That blog post is no longer live because it was terrible. The post was called, “Winning the Search Engine Marketing War.”.

Blog 175

The Top Celebrity-Owned Ecommerce Companies and What You Can Learn From Them


Founded in 2011, Ipsy is the brainchild of YouTube beauty vlogger Michelle Phan, Marcelo Camberos, and Jennifer Jaconetti Goldfarb. In 2011, with Christopher Gavigan, Brian Lee, and Sean Kane, she founded The Honest Company. Kylie Jenner. Kate Hudson. Michelle Phan.

Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window


Just look at my traffic during January 2011. You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that.

Retail Conversions – the Last Great Metric?


Admittedly, Conversion was published in 2011. Retail Conversions – the Last Great Metric? . Of the many books I read recently, there aren’t many that I find hit an important mark in retail, or that provide tactically useful information on which to take actions and make decisions.

Books 94

Highlights from Web Summit

Ecommerce Platforms

Attendance tripled by 2011, and speakers included web giants Chad Hurley, co-founder of YouTube, Jack Dorsey, co-founder of Twitter and Matt Mullenweg, co-founder of WordPress.

Events 113

10 years of industry awards & recognition


– Gartner Cool Vendor 2011. This year marks Whisbi’s 10 year anniversary.