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Twitter for SEO: How To Use Twitter to Boost Your Brand

Kissmetrics

Search engines actually use social signals from social media to rank your website. Tailored trends, which Twitter introduced in 2012, give you a list of topics based on your location and the users you follow. You should add those to regular tweets too, especially if you post blog content regularly.

SEO 360
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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

Kissmetrics

Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. Promote your videos on all your social accounts, website, and in your email marketing—anywhere you have an audience. An example of a recent YouTube video shared on this blog. Actionable Analytics.

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July 2019 Monthly Marketing Recap

ROI Revolution

We’ll also have the latest edition of the Social Media Water Cooler to catch you up to speed on all the latest social media advertising and marketing news. You can check out our blog post recapping ROI Revolution client wins and other Amazon Prime Day 2019 stats here ! Social Media Water Cooler.

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The State of Paid Search & PPC Strategy

ROI Revolution

As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 billion, with social media moving to rank second at $48.2 In this blog, learn what you should expect and how much the changes will impact PPC advertising. Read the blog.

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Trust Me: 3 Types of Social Proof that Drive Customers to Buy

SellBrite

According to Hubspot, videos and photos are 40X more likely to get shared on social media than other types of content. Sharing testimonials on social media is extremely effective, especially if it is done with videos and pictures. Under blog posts. Social media pages. Exit intent popups.

Customer 131
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Can Retailers Hold Their Own In The Battle Of DTC Vs. Private Label?

RTP blog

and Glossier have taken retail by storm in recent years — in fact, $3 billion in venture funding has gone to DTC brands since 2012, according to CB Insights. Not to mention, Casper’s social media strategy is top-notch; they’re cheeky, timely and interesting, and they find ways to add value to consumers’ lives by helping them get better sleep.

Retail 150
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SEO 2018: Will This be the Year of the Story Brand?

Kissmetrics

Without getting into specifics about “hyper-local” and “geo-social” (hot new buzzwords for 2018), my research and discussions centered on common themes around the Story Brand: Create a story around your brand, and stay consistent with that. As I referenced in my Search Engine Watch post way back in 2012 , reach and frequency are key.

SEO 195