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Twitter for SEO: How To Use Twitter to Boost Your Brand

Kissmetrics

Search engines actually use social signals from social media to rank your website. Likes, shares, and comments can have a massive impact on SEO. According to cognitive SEO , the higher the average number of shares, comments, and likes a brand has, the higher their website rank actually is. Exposure is key.

SEO 360
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30 Lessons After 30 Million SEO Visitors

Kissmetrics

As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right? For example, during one quarter in 2017, my SEO traffic went up 39.52%, but my revenue from SEO went up only 4.29%.

SEO 363
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How to Choose The Right SEO Agency

Kissmetrics

Today, there are hundreds, if not thousands, of SEO agencies out there. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? First things first, why do you need an SEO agency? In SEO, where you’re going requires a different airplane (or agency).

SEO 320
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Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Many best practices and marketing tactics encourage natural word of mouth, but campaigns — particularly on social media — can have the explicit aim of promoting an online business’ social exposure.

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SEO 2018: Will This be the Year of the Story Brand?

Kissmetrics

Without getting into specifics about “hyper-local” and “geo-social” (hot new buzzwords for 2018), my research and discussions centered on common themes around the Story Brand: Create a story around your brand, and stay consistent with that. It has also shaped what SEO is today. Look at Houzz.com… Where did they come from?!?!

SEO 195
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August 2021 SEO News Recap

ROI Revolution

There has been a ton of discussion in the SEO community about an apparent change in how Google handles title tags on the search engine results page. Page Experience Update More Than a Tie-Breaker for SEO. Claim your copy to help your brand have a profitable holiday shopping season even with all the uncertainty.

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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.