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Home Depot Promotes Insider to New Retail Media and Monetization Post

Retail TouchPoints

Launched in 2019, the Retail Media+ organization offers suppliers managed service and self-service media buying opportunities on both physical and digital retailer-owned properties as well as offsite media channels including social, display and video.

Retail 314
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How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’

Retail TouchPoints

Then she moved to a PR firm where she focused on social media because she believed it would be “the next wave of the internet,” and Home Depot became her client once again. And that parlays easily into retail media. And I liken it to retail media. That value is sales; that’s the number-one KPI.

Retail 261
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Mobile Marketing Strategies to Gain & Keep a Retail Edge

retailnext

Mobile marketing is a digital marketing strategy that targets audiences across multiple channels, and it takes advantage of the mobile technologies that have disrupted the way shoppers interact with brands. Every company needs to develop a unique mobile strategy dependent on its products, services, and audience demographics.

Mobile 52
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Shopline Review: What Does This eCommerce Platform Have to Offer?

Ecommerce Platforms

Since its founding in 2013, it's become the go-to choice for over 350,000 brands worldwide. . It offers B2B-related features, dropshipping with AliExpress, live streaming, and social media capabilities, allowing you to expand your business in more ways than one. Shopline enables you to go live and sell on social media.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

McKinsey calls this embedded finance — when a financial product or solution is placed in a non-financial setting, for example on a social media platform or in a store (private label credit cards are one old-school example). The Venmo homepage feed mimics that of social media sites. Denise Leonhard, VP and GM, Venmo.

Payments 306
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The State of Organic Search & Search Engine Optimization (SEO) for Ecommerce Brands

ROI Revolution

Search engine results are the most common brand discovery channel. Social media networks are the top way Gen Z finds new products, but search engines are still the top way for all other age demographics. Search engine rank volatility was 68% higher on desktop and 84% higher on mobile year-over-year. Even 54.6%

SEO 78
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“Retail is Retail”: Redefining the Sale

Wiser

The key to their success lies in the strategic use of omni-channel efforts to connect the customer directly with the company. How do successful businesses allow the customer’s in person experience to be online and mobile friendly? Follow these five omni-channel friendly tips to bridge the gap between Internet and in-store sales: 1.

Retail 105