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Home Depot Promotes Insider to New Retail Media and Monetization Post

Retail TouchPoints

Launched in 2019, the Retail Media+ organization offers suppliers managed service and self-service media buying opportunities on both physical and digital retailer-owned properties as well as offsite media channels including social, display and video.

Retail 328
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Mobile Marketing Strategies to Gain & Keep a Retail Edge

retailnext

Mobile marketing is a digital marketing strategy that targets audiences across multiple channels, and it takes advantage of the mobile technologies that have disrupted the way shoppers interact with brands. Every company needs to develop a unique mobile strategy dependent on its products, services, and audience demographics.

Mobile 52
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How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’

Retail TouchPoints

Then she moved to a PR firm where she focused on social media because she believed it would be “the next wave of the internet,” and Home Depot became her client once again.

Retail 271
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Optimizing Pinterest Conversion Campaigns to Supercharge Sales

ROI Revolution

Since the addition of advertising capabilities in 2013, Pinterest campaigns have been focused on growing top-of-funnel awareness. Want to dive deeper into paid social media? Check out some of our most recent resources below: January 2020 Social Media Water Cooler: New Tools and Facebook’s Domination.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

McKinsey calls this embedded finance — when a financial product or solution is placed in a non-financial setting, for example on a social media platform or in a store (private label credit cards are one old-school example). The Venmo homepage feed mimics that of social media sites. Denise Leonhard, VP and GM, Venmo.

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The State of Organic Search & Search Engine Optimization (SEO) for Ecommerce Brands

ROI Revolution

Social media networks are the top way Gen Z finds new products, but search engines are still the top way for all other age demographics. In January 2022, Google launched a Shops section in mobile organic search results that shows up to 10 retailers based on their organic rankings. Even 54.6% The Current State of SEO Ecommerce.

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Kissmetrics

Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches.