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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. PPC advertising is equal parts art and science. Of course, with so much opportunity comes a cost. Visibility isn’t cheap. Google Shopping v.

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What Are AdChoices and How Do They Affect Your PPC?

Kissmetrics

I know what you’re thinking: “ PPC is a massive source of sales for my business. Actually, there are some excellent reasons for handing greater control and choice to your potential customers. As an example, in 2016, Advertising Standards Canada (ASC) received 283 complaints through the AdChoices platform, double the number from 2015.

PPC 221
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Luca Senatore Video: Establish a solid strategy on brand awareness and emotional messaging

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Luca Senatore, a dynamic speaker and digital marketing expert rated #5 Top International PPC Expert and #21 Most Influential PPC Expert 2015 and 2016. Welcome to Growth Interviews!

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4 Ways to Use Micro-Influencers to Grow Your Business

Kissmetrics

Getting more customers in today’s competitive world is nearly impossible. Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. Here are what micro-influencers are and four ways to use them to gain customers.

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Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled

ROI Revolution

Mobile shopping clicks overtook desktop clicks sometime in the summer of 2015 and continue to rise. Most currently accepted customer acquisition strategies were formulated in the previous reality of 10%-20% mobile traffic. The post Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled appeared first on ROI Revolution.

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Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness

ROI Revolution

Prime Day began in 2015 as a celebration of Amazon’s 20th birthday. SEO is important for getting clicks – in fact, 70% of marketers see SEO as more effective than PPC. And 70% of customers never click past the first page of Amazon search results. Published July 30, 2020.

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Ecommerce Consulting

Kissmetrics

CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. Online customers are pessimistic and highly skeptical. Precise customer targeting. Who’s your customer; how familiar are you with their desires, goals, fears, frustrations, and problems?

eCommerce 279