Conversational Commerce: What It Is and How to Use It (+4 Examples)
Omnisend
APRIL 22, 2021
Chris Messina popularized the term “conversational commerce” in a 2015 Medium post and described how it helped customers along their journey: “Conversational commerce is about delivering convenience, personalization, and decision support while people are on the go, with only partial attention to spare.”. Omnisend: Live Chat.
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