INDUSTRY INSIGHTS YOUR PEERS ARE READING
Customers today simply want efficient, effortless service, and are increasingly using chat as a way to get to the information that they are seeking. Chat usage rates have risen in the past three years -- from 38% in 2009 to 43% in 2012 to 58% in 2014. We find that all demographics - young and old - are comfortable with chat. Chat can cost less than a voice call, especially for organizations that allow their agents to handle multiple chat sessions simultaneously. MORE
Contact center outsourcers have gotten a bum rap. Customers frustrated with offshore accents, agents with no power to actually solve problems, and overly scripted interactions have complained, sometimes loudly, about the practice. Comedians have mocked offshore agents, often mercilessly. In particular, the shared services outsourcing model in which a single agent supports multiple brands at the same time has come in for a real savaging. MORE
The relentless winter in Boston has finally come to an end! Encouraged by the lukewarm temperatures and sight of grass (which we haven't seen here in months), I set my sights on a new pair of running shoes. Now, where to begin? MORE
In 2015, European consumers' increasingly multitouchpoint shopping behavior will heighten eBusiness professionals' attention on the influence of digital across the customer journey and into stores. Forrester believes that, for Europe, 2015 will be a year of experimentation. Predictions 2015. European eCommerce trends Mobile commerce Predictions 2015 beacons digital store eBusiness Strategy forecast in-store omnichannel tablet commerce MORE
This is a guest post by JP Misenas from Interact, a software that lets you create online quizzes for your website. JP pitched the idea of writing about quizzes and it instantly clicked with me. This is something that all stores can and should implement because it adds a new dimension of interaction with your […]. The post How To Drive Ecommerce Sales Using Quizzes appeared first on Bootstrapping Ecommerce. Conversion Optimization ecommerce MORE
Every online retail business should track their key Christmas ecommerce metrics. The Christmas holiday season is a challenging, but profitable time for online retail. It is quite common for a company to achieve 40% of their yearly revenues during the last quarter. MORE
The post Our 10 Most Popular Blog Posts of 2015 (Chosen By You) appeared first on Dynamic Yield. These posts were the most read and shared and we think you’ll find them especially helpful while planning for 2016. MORE
Between May 2014 and May 2015, the average e-commerce conversion rate for tablets increased by 7.7%; Smartphones increased by 32.6%; and desktops decreased by 3.45%. Mobile e-commerce buying behavior has changed the entire online retail market. MORE
People never go to a store without a wallet. The same can be said about mobile devices. This year, for the first time, mobile traffic in e-commerce has surpassed traffic coming from desktop. MORE
Learn how to leverage user affinity data to make more effective personalized recommendations at scale. The post An Introduction to Affinity-Based Recommendations appeared first on Dynamic Yield. Engineering Publishers Web Personalization Affinity Profiling Personalized Recommendation Engines MORE
Since the late 19th century, when cars were first manufactured and sold commercially, the car buyer customer journey has remained largely the same for almost 100 years. Traditional car buyer customer journey. Customers visited dealerships and talked directly with salespeople. MORE
Incorporate weather-based targeting as a mainstream component of your marketing strategies and effectively increase conversions. The post Taking Marketing By Storm: How Weather Targeting is Boosting Conversions appeared first on Dynamic Yield. Optimization Web Personalization Weather-Based Targetin MORE
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The first step that a customer normally takes when they want to buy a car is researching online. Car buyers are want to be sure that the car they want has the exact features and options they are looking for, but the average car buyer physically visits only 1.8 dealerships. MORE
Long gone are the days in which eCommerce site localization means just translating language and accepting localized payment methods. In a high stakes environment, where a global roll out of direct localized sites can mean millions of dollars of investment, eBusiness professionals responsible for managing international customer-facing websites must localize effectively or risk damaging the reputation of their brands and stifling growth. MORE
The history of the automobile began in the 1880s when in 1886 in Germany Karl Benz registered the first patent in the industry for the first gas powered vehicle. This “horseless carriage” was called The Motorwagen and from 1888 to 1893 around 25 Benz vehicles were sold. MORE
Millennials: We can't seem to get enough information about them. Recent reports that focus exclusively on how Millennials use new technologies have misled eBusiness execs into believing that they must focus primarily on Millennial dollars. [i] MORE
So you are in the cut throat and yet satisfying world of ecommerce? You have great products that do not generate the great sales that they should be generating? Well, Adit has some tips for you that will boost your online sales and increase your revenue. Excited? Read on! 1.First impressions count. MORE
Many people are afraid of shopping online. Even internet savvy millennials. Especially when we are talking about buying cars online. Buyers need a tangible experience with the car and have concerns about sharing personal information. However, the internet has become a major player in auto sales. MORE
Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing, IOT and mobile devices, firms are increasingly testing new product offerings that combine elements of content, software, services, and hardware together. MORE
The post Our 10 Most Popular Blog Posts of 2015 (Chosen By You) appeared first on Dynamic Yield. These posts were the most read and shared and we think you’ll find them especially helpful while planning for 2016. MORE
This is a Guest Post by Jerry Mitchal from Kodematix for Shopio eCommerce Blog. FAILURE” is this the word you constantly face even after constructing and implementing your sales funnel strategies to fullest? Do you always see a line moving down just as shown in picture? MORE
According to our recently published Forrester Research World Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Global) , in 2020 there will be more than 5.4 Last year, the number of smartphone subscribers in the world surpassed the number of feature phone subscribers. We expect the share of people using smartphones to grow at a rapid pace through 2020, when 87% of all mobile subscribers will have a smartphone. MORE
In 2015, the number of car models sold in the US totals 265, where 43 are new. Every year, almost all major car manufacturers try to impress customers by launching new and enhanced models. MORE
Make sense of the various recommendation strategies and understand how to use them intelligently to maximize marketing ROI. The post How to Excel with Dynamic Recommendation Strategies appeared first on Dynamic Yield. MORE
It's simple math: The sheer volume of translatable website content multiplied by the number of languages needed to globalize can make a translation initiative out of reach. The truth is that machine translation (MT) offers access to otherwise unreadable information for global consumers. While it's true MT can't account for context and tone and often fails to grasp the nuances and ambiguities of language, there are several technology advancements improving the quality and efficiency of MT. MORE
Understand why customer experience is greater than the sum of its parts- and how marketers can truly improve their personalization and optimization efforts. The post 3 Tactics for Optimizing Customer Experiences, not Touchpoints appeared first on Dynamic Yield. MORE
Stats to accelerate your eCommerce towards delivering a better experience. The post Understanding Online Shopping Behavior Trends appeared first on Dynamic Yield. eCommerce Infographics eCommerce Optimization eCommerce Statistics Shopping Cart Abandonment MORE
Learn how to minimize customer abandonment on each of the 3 stages of the abandonment timeline. The post Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline appeared first on Dynamic Yield. MORE
With Dark Social traffic on the rise, here are some useful ideas for marketers how to identify with and engage this audience. The post Into the Great Unknown: Understanding and Leveraging Dark Social Traffic appeared first on Dynamic Yield. Publishers Web Analytics Dark Social Side Door Traffic MORE
33 eCommerce News & Events Optimization Web Analytics Web Personalization All Things Data 2015 Conferences Contextual Bandit Testing Customer Experiences eCommerce Optimization Multi-armed Bandit Personalized Experiences MORE
Personalization All Things Data 2015 Conferences Contextual Bandit Testing Customer Experiences eCommerce Optimization Multi-armed Bandit Personalized Experiences Web PersonalizationLearn how to plan and orchestrate your marketing personalization and optimization strategy. MORE
The following 40-step on-page SEO checklist should help you conduct a thorough site audit, making sure your on-page SEO strategy is heading towards success. The post 40 Step On-Page SEO Checklist appeared first on Dynamic Yield. Optimization Search Marketing Optimization Checklist SEO MORE
Here's the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising. The post 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics appeared first on Dynamic Yield. MORE
2015 Related Topics Forrester eCommerce
NOVEMBER 11, 2015
Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing, IOT and mobile devices, firms are increasingly testing new product offerings that combine elements of content, software, services, and hardware together.
Forrester eCommerce
JUNE 17, 2015
Millennials: We can't seem to get enough information about them. Recent reports that focus exclusively on how Millennials use new technologies have misled eBusiness execs into believing that they must focus primarily on Millennial dollars. [i]
Forrester eCommerce
SEPTEMBER 8, 2015
Long gone are the days in which eCommerce site localization means just translating language and accepting localized payment methods. In a high stakes environment, where a global roll out of direct localized sites can mean millions of dollars of investment, eBusiness professionals responsible for managing international customer-facing websites must localize effectively or risk damaging the reputation of their brands and stifling growth.
Forrester eCommerce
SEPTEMBER 25, 2015
According to our recently published Forrester Research World Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Global) , in 2020 there will be more than 5.4 Last year, the number of smartphone subscribers in the world surpassed the number of feature phone subscribers. We expect the share of people using smartphones to grow at a rapid pace through 2020, when 87% of all mobile subscribers will have a smartphone.
Forrester eCommerce
JUNE 11, 2015
It's simple math: The sheer volume of translatable website content multiplied by the number of languages needed to globalize can make a translation initiative out of reach. The truth is that machine translation (MT) offers access to otherwise unreadable information for global consumers. While it's true MT can't account for context and tone and often fails to grasp the nuances and ambiguities of language, there are several technology advancements improving the quality and efficiency of MT.
Dynamic Yield
DECEMBER 15, 2015
The post Our 10 Most Popular Blog Posts of 2015 (Chosen By You) appeared first on Dynamic Yield. These posts were the most read and shared and we think you’ll find them especially helpful while planning for 2016.
|
Dynamic Yield
DECEMBER 15, 2015
The post Our 10 Most Popular Blog Posts of 2015 (Chosen By You) appeared first on Dynamic Yield. These posts were the most read and shared and we think you’ll find them especially helpful while planning for 2016.
Forrester Omnichannel
APRIL 16, 2015
The relentless winter in Boston has finally come to an end! Encouraged by the lukewarm temperatures and sight of grass (which we haven't seen here in months), I set my sights on a new pair of running shoes. Now, where to begin?
Bootstrapping Ecommerce
DECEMBER 10, 2015
This is a guest post by JP Misenas from Interact, a software that lets you create online quizzes for your website. JP pitched the idea of writing about quizzes and it instantly clicked with me. This is something that all stores can and should implement because it adds a new dimension of interaction with your […]. The post How To Drive Ecommerce Sales Using Quizzes appeared first on Bootstrapping Ecommerce. Conversion Optimization ecommerce
Forrester Omnichannel
JULY 27, 2015
Contact center outsourcers have gotten a bum rap. Customers frustrated with offshore accents, agents with no power to actually solve problems, and overly scripted interactions have complained, sometimes loudly, about the practice. Comedians have mocked offshore agents, often mercilessly. In particular, the shared services outsourcing model in which a single agent supports multiple brands at the same time has come in for a real savaging.
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Shopio
NOVEMBER 2, 2015
So you are in the cut throat and yet satisfying world of ecommerce? You have great products that do not generate the great sales that they should be generating? Well, Adit has some tips for you that will boost your online sales and increase your revenue. Excited? Read on! 1.First impressions count.
|
Shopio
SEPTEMBER 17, 2015
This is a Guest Post by Jerry Mitchal from Kodematix for Shopio eCommerce Blog. FAILURE” is this the word you constantly face even after constructing and implementing your sales funnel strategies to fullest? Do you always see a line moving down just as shown in picture?
Forrester Omnichannel
JULY 30, 2015
Customers today simply want efficient, effortless service, and are increasingly using chat as a way to get to the information that they are seeking. Chat usage rates have risen in the past three years -- from 38% in 2009 to 43% in 2012 to 58% in 2014. We find that all demographics - young and old - are comfortable with chat. Chat can cost less than a voice call, especially for organizations that allow their agents to handle multiple chat sessions simultaneously.
Whisbi
DECEMBER 2, 2015
Between May 2014 and May 2015, the average e-commerce conversion rate for tablets increased by 7.7%; Smartphones increased by 32.6%; and desktops decreased by 3.45%. Mobile e-commerce buying behavior has changed the entire online retail market.
Whisbi
NOVEMBER 25, 2015
The first step that a customer normally takes when they want to buy a car is researching online. Car buyers are want to be sure that the car they want has the exact features and options they are looking for, but the average car buyer physically visits only 1.8 dealerships.
Dynamic Yield
APRIL 20, 2015
eCommerce News & Events Optimization Web Analytics Web Personalization All Things Data 2015 Conferences Contextual Bandit Testing Customer Experiences eCommerce Optimization Multi-armed Bandit Personalized Experiences
Dynamic Yield
APRIL 19, 2015
Personalization All Things Data 2015 Conferences Contextual Bandit Testing Customer Experiences eCommerce Optimization Multi-armed Bandit Personalized Experiences Web PersonalizationLearn how to plan and orchestrate your marketing personalization and optimization strategy.
Whisbi
DECEMBER 9, 2015
People never go to a store without a wallet. The same can be said about mobile devices. This year, for the first time, mobile traffic in e-commerce has surpassed traffic coming from desktop.
Whisbi
OCTOBER 27, 2015
In 2015, the number of car models sold in the US totals 265, where 43 are new. Every year, almost all major car manufacturers try to impress customers by launching new and enhanced models.
Dynamic Yield
JULY 21, 2015
Learn how to minimize customer abandonment on each of the 3 stages of the abandonment timeline. The post Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline appeared first on Dynamic Yield.
Dynamic Yield
JUNE 15, 2015
Don't let these 4 personalization misconceptions hold you back from offering highly engaging personalized experiences. The post 4 Common Personalization Myths Marketers Need to Stop Believing appeared first on Dynamic Yield. Web Personalization Personalization Myths
Whisbi
NOVEMBER 18, 2015
Since the late 19th century, when cars were first manufactured and sold commercially, the car buyer customer journey has remained largely the same for almost 100 years. Traditional car buyer customer journey. Customers visited dealerships and talked directly with salespeople.
Whisbi
NOVEMBER 6, 2015
The history of the automobile began in the 1880s when in 1886 in Germany Karl Benz registered the first patent in the industry for the first gas powered vehicle. This “horseless carriage” was called The Motorwagen and from 1888 to 1893 around 25 Benz vehicles were sold.
Whisbi
DECEMBER 21, 2015
Every online retail business should track their key Christmas ecommerce metrics. The Christmas holiday season is a challenging, but profitable time for online retail. It is quite common for a company to achieve 40% of their yearly revenues during the last quarter.
Dynamic Yield
MARCH 8, 2015
The following 40-step on-page SEO checklist should help you conduct a thorough site audit, making sure your on-page SEO strategy is heading towards success. The post 40 Step On-Page SEO Checklist appeared first on Dynamic Yield. Optimization Search Marketing Optimization Checklist SEO
Whisbi
NOVEMBER 11, 2015
Many people are afraid of shopping online. Even internet savvy millennials. Especially when we are talking about buying cars online. Buyers need a tangible experience with the car and have concerns about sharing personal information. However, the internet has become a major player in auto sales.
Dynamic Yield
FEBRUARY 12, 2015
Armed with the right set of tools, marketers can harness the power of data, ultimately leading to more successful optimization initiatives. The post A Contextual-Bandit Approach to Website Optimization appeared first on Dynamic Yield.
Dynamic Yield
JANUARY 26, 2015
Here's the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising. The post 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics appeared first on Dynamic Yield.
Dynamic Yield
SEPTEMBER 21, 2015
Make sense of the various recommendation strategies and understand how to use them intelligently to maximize marketing ROI. The post How to Excel with Dynamic Recommendation Strategies appeared first on Dynamic Yield.
Dynamic Yield
FEBRUARY 2, 2015
You can easily misinterpret web analytics data. Analytics ninjas go beyond the What to uncover the Why and How of taking your business to the next level. The post Why Most Marketers Fail at Web Analytics appeared first on Dynamic Yield.
Dynamic Yield
JULY 28, 2015
Stats to accelerate your eCommerce towards delivering a better experience. The post Understanding Online Shopping Behavior Trends appeared first on Dynamic Yield. eCommerce Infographics eCommerce Optimization eCommerce Statistics Shopping Cart Abandonment
Dynamic Yield
OCTOBER 28, 2015
Incorporate weather-based targeting as a mainstream component of your marketing strategies and effectively increase conversions. The post Taking Marketing By Storm: How Weather Targeting is Boosting Conversions appeared first on Dynamic Yield. Optimization Web Personalization Weather-Based Targetin
Dynamic Yield
NOVEMBER 11, 2015
Learn how to leverage user affinity data to make more effective personalized recommendations at scale. The post An Introduction to Affinity-Based Recommendations appeared first on Dynamic Yield. Engineering Publishers Web Personalization Affinity Profiling Personalized Recommendation Engines
Dynamic Yield
AUGUST 11, 2015
Understand why customer experience is greater than the sum of its parts- and how marketers can truly improve their personalization and optimization efforts. The post 3 Tactics for Optimizing Customer Experiences, not Touchpoints appeared first on Dynamic Yield.
Dynamic Yield
JUNE 28, 2015
With Dark Social traffic on the rise, here are some useful ideas for marketers how to identify with and engage this audience. The post Into the Great Unknown: Understanding and Leveraging Dark Social Traffic appeared first on Dynamic Yield. Publishers Web Analytics Dark Social Side Door Traffic
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