Announcing Forrester’s Inaugural Wave Evaluation of Subscription Billing Platforms

Forrester eCommerce

Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing, IOT and mobile devices, firms are increasingly testing new product offerings that combine elements of content, software, services, and hardware together.

Older Consumers Embrace Technology During Their Purchase Journey, Too!

Forrester eCommerce

Millennials: We can't seem to get enough information about them. Recent reports that focus exclusively on how Millennials use new technologies have misled eBusiness execs into believing that they must focus primarily on Millennial dollars. [i]

Beyond Language & Payments: Website Localization Must-Haves For Global eCommerce

Forrester eCommerce

Long gone are the days in which eCommerce site localization means just translating language and accepting localized payment methods. In a high stakes environment, where a global roll out of direct localized sites can mean millions of dollars of investment, eBusiness professionals responsible for managing international customer-facing websites must localize effectively or risk damaging the reputation of their brands and stifling growth.

Global Smartphone Subscribers Surpassed Feature Phone Subscribers in 2014

Forrester eCommerce

According to our recently published Forrester Research World Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Global) , in 2020 there will be more than 5.4 Last year, the number of smartphone subscribers in the world surpassed the number of feature phone subscribers. We expect the share of people using smartphones to grow at a rapid pace through 2020, when 87% of all mobile subscribers will have a smartphone.

Technology Advancements Mean Machine Translation Has Earned A Second Chance

Forrester eCommerce

It's simple math: The sheer volume of translatable website content multiplied by the number of languages needed to globalize can make a translation initiative out of reach. The truth is that machine translation (MT) offers access to otherwise unreadable information for global consumers. While it's true MT can't account for context and tone and often fails to grasp the nuances and ambiguities of language, there are several technology advancements improving the quality and efficiency of MT.

Our 10 Most Popular Blog Posts of 2015 (Chosen By You)

Dynamic Yield

The post Our 10 Most Popular Blog Posts of 2015 (Chosen By You) appeared first on Dynamic Yield. These posts were the most read and shared and we think you’ll find them especially helpful while planning for 2016.

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Our 10 Most Popular Blog Posts of 2015 (Chosen By You)

Dynamic Yield

The post Our 10 Most Popular Blog Posts of 2015 (Chosen By You) appeared first on Dynamic Yield. These posts were the most read and shared and we think you’ll find them especially helpful while planning for 2016.

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How To Drive Ecommerce Sales Using Quizzes

Bootstrapping Ecommerce

This is a guest post by JP Misenas from Interact, a software that lets you create online quizzes for your website. JP pitched the idea of writing about quizzes and it instantly clicked with me. This is something that all stores can and should implement because it adds a new dimension of interaction with your […]. The post How To Drive Ecommerce Sales Using Quizzes appeared first on Bootstrapping Ecommerce. Conversion Optimization ecommerce

The Data Digest: Navigating The Fragmented Path To Purchase

Forrester Omnichannel

The relentless winter in Boston has finally come to an end! Encouraged by the lukewarm temperatures and sight of grass (which we haven't seen here in months), I set my sights on a new pair of running shoes. Now, where to begin?

5 Tips to Boost Your Online Sales

Shopio

So you are in the cut throat and yet satisfying world of ecommerce? You have great products that do not generate the great sales that they should be generating? Well, Adit has some tips for you that will boost your online sales and increase your revenue. Excited? Read on! 1.First impressions count.

9 questions you have about moving your wholesale business online (but hesitate to ask)

TradeGecko

‘Want to wholesale online?’, we ask. Thinking about it.’, you reply.

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Grow Your Sales By Optimizing Your Sales Funnel

Shopio

This is a Guest Post by Jerry Mitchal from Kodematix for Shopio eCommerce Blog. FAILURE” is this the word you constantly face even after constructing and implementing your sales funnel strategies to fullest? Do you always see a line moving down just as shown in picture?

Contact center outsourcers move strongly to omnichannel—brands’ attitudes need to catch up to that change

Forrester Omnichannel

Contact center outsourcers have gotten a bum rap. Customers frustrated with offshore accents, agents with no power to actually solve problems, and overly scripted interactions have complained, sometimes loudly, about the practice. Comedians have mocked offshore agents, often mercilessly. In particular, the shared services outsourcing model in which a single agent supports multiple brands at the same time has come in for a real savaging.

8 reasons you should move your wholesale business online immediately

TradeGecko

You’re a wholesaler. (hi, hi, wholesaler!) As a successful one, you probably spend a lot of time thinking about growing your business, increasing your sales, and fulfilling your customer’s needs.

Chat - Core To The Promise Of Effortless Service

Forrester Omnichannel

Customers today simply want efficient, effortless service, and are increasingly using chat as a way to get to the information that they are seeking. Chat usage rates have risen in the past three years -- from 38% in 2009 to 43% in 2012 to 58% in 2014. We find that all demographics - young and old - are comfortable with chat. Chat can cost less than a voice call, especially for organizations that allow their agents to handle multiple chat sessions simultaneously.

How Whisbi is helping to sell more cars online

Whisbi

The first step that a customer normally takes when they want to buy a car is researching online. Car buyers are want to be sure that the car they want has the exact features and options they are looking for, but the average car buyer physically visits only 1.8 dealerships.

New mobile e-commerce buying behavior: the biggest challenge and opportunity for marketers

Whisbi

Between May 2014 and May 2015, the average e-commerce conversion rate for tablets increased by 7.7%; Smartphones increased by 32.6%; and desktops decreased by 3.45%. Mobile e-commerce buying behavior has changed the entire online retail market.

Improve Key KPIs & Meet Yearly Goals with Predictive Analytics

Retalon

For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their objectives for 2015. But with a predictive analytics solution, retailers can be well-equipped to improve their KPIs and achieve their goals for 2015.

Improve Key KPIs & Meet Yearly Goals with Predictive Analytics

Retalon

For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their objectives for 2015. With the New Year comes new goals and resolutions.

[Presentation] Deliver Powerful Personalized Experiences

Dynamic Yield

eCommerce News & Events Optimization Web Analytics Web Personalization All Things Data 2015 Conferences Contextual Bandit Testing Customer Experiences eCommerce Optimization Multi-armed Bandit Personalized Experiences

[Presentation] Deliver Powerful Personalized Experiences

Dynamic Yield

Personalization All Things Data 2015 Conferences Contextual Bandit Testing Customer Experiences eCommerce Optimization Multi-armed Bandit Personalized Experiences Web PersonalizationLearn how to plan and orchestrate your marketing personalization and optimization strategy.

What brands need to understand about mobile shopper buying journey

Whisbi

People never go to a store without a wallet. The same can be said about mobile devices. This year, for the first time, mobile traffic in e-commerce has surpassed traffic coming from desktop.

Luxury and spectacular car launches. The more expensive the better?

Whisbi

In 2015, the number of car models sold in the US totals 265, where 43 are new. Every year, almost all major car manufacturers try to impress customers by launching new and enhanced models.

Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline

Dynamic Yield

Learn how to minimize customer abandonment on each of the 3 stages of the abandonment timeline. The post Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline appeared first on Dynamic Yield.

Disrupting the car buyer customer journey

Whisbi

Since the late 19th century, when cars were first manufactured and sold commercially, the car buyer customer journey has remained largely the same for almost 100 years. Traditional car buyer customer journey. Customers visited dealerships and talked directly with salespeople.

The history of car sales

Whisbi

The history of the automobile began in the 1880s when in 1886 in Germany Karl Benz registered the first patent in the industry for the first gas powered vehicle. This “horseless carriage” was called The Motorwagen and from 1888 to 1893 around 25 Benz vehicles were sold.

Key Christmas ecommerce Metrics for online retail

Whisbi

Every online retail business should track their key Christmas ecommerce metrics. The Christmas holiday season is a challenging, but profitable time for online retail. It is quite common for a company to achieve 40% of their yearly revenues during the last quarter.

4 Common Personalization Myths Marketers Need to Stop Believing

Dynamic Yield

Don't let these 4 personalization misconceptions hold you back from offering highly engaging personalized experiences. The post 4 Common Personalization Myths Marketers Need to Stop Believing appeared first on Dynamic Yield. Web Personalization Personalization Myths

40 Step On-Page SEO Checklist

Dynamic Yield

The following 40-step on-page SEO checklist should help you conduct a thorough site audit, making sure your on-page SEO strategy is heading towards success. The post 40 Step On-Page SEO Checklist appeared first on Dynamic Yield. Optimization Search Marketing Optimization Checklist SEO

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Why are people still afraid of buying cars online?

Whisbi

Many people are afraid of shopping online. Even internet savvy millennials. Especially when we are talking about buying cars online. Buyers need a tangible experience with the car and have concerns about sharing personal information. However, the internet has become a major player in auto sales.

A Contextual-Bandit Approach to Website Optimization

Dynamic Yield

Armed with the right set of tools, marketers can harness the power of data, ultimately leading to more successful optimization initiatives. The post A Contextual-Bandit Approach to Website Optimization appeared first on Dynamic Yield.

Improve Key KPIs & Meet Yearly Goals with Predictive Analytics

Retalon

For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their objectives for 2015. But with a predictive analytics solution, retailers can be well-equipped to improve their KPIs and achieve their goals for 2015. With the New Year comes new goals and resolutions.

71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics

Dynamic Yield

Here's the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising. The post 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics appeared first on Dynamic Yield.

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Why Most Marketers Fail at Web Analytics

Dynamic Yield

You can easily misinterpret web analytics data. Analytics ninjas go beyond the What to uncover the Why and How of taking your business to the next level. The post Why Most Marketers Fail at Web Analytics appeared first on Dynamic Yield.

How to Excel with Dynamic Recommendation Strategies

Dynamic Yield

Make sense of the various recommendation strategies and understand how to use them intelligently to maximize marketing ROI. The post How to Excel with Dynamic Recommendation Strategies appeared first on Dynamic Yield.

Understanding Online Shopping Behavior Trends

Dynamic Yield

Stats to accelerate your eCommerce towards delivering a better experience. The post Understanding Online Shopping Behavior Trends appeared first on Dynamic Yield. eCommerce Infographics eCommerce Optimization eCommerce Statistics Shopping Cart Abandonment

Taking Marketing By Storm: How Weather Targeting is Boosting Conversions

Dynamic Yield

Incorporate weather-based targeting as a mainstream component of your marketing strategies and effectively increase conversions. The post Taking Marketing By Storm: How Weather Targeting is Boosting Conversions appeared first on Dynamic Yield. Optimization Web Personalization Weather-Based Targetin

An Introduction to Affinity-Based Recommendations

Dynamic Yield

Learn how to leverage user affinity data to make more effective personalized recommendations at scale. The post An Introduction to Affinity-Based Recommendations appeared first on Dynamic Yield. Engineering Publishers Web Personalization Affinity Profiling Personalized Recommendation Engines

3 Tactics for Optimizing Customer Experiences, not Touchpoints

Dynamic Yield

Understand why customer experience is greater than the sum of its parts- and how marketers can truly improve their personalization and optimization efforts. The post 3 Tactics for Optimizing Customer Experiences, not Touchpoints appeared first on Dynamic Yield.

Into the Great Unknown: Understanding and Leveraging Dark Social Traffic

Dynamic Yield

With Dark Social traffic on the rise, here are some useful ideas for marketers how to identify with and engage this audience. The post Into the Great Unknown: Understanding and Leveraging Dark Social Traffic appeared first on Dynamic Yield. Publishers Web Analytics Dark Social Side Door Traffic