article thumbnail

Are PWAs At An Inflection Point?

Forrester eCommerce

Progressive web apps (PWAs) have been around since the standard was created by Google in 2015. It’s arguable that Steve Jobs announced them back in 2007—although his enthusiasm may have been curbed later by the fees the Apple App Store could claim for iOS platform apps.

article thumbnail

The Rise Of Business Optimized Networks

Forrester eCommerce

In late 2015, Forrester introduced a new networking concept called business optimized network (BON). An idea that networks needed to be designed for the business you’re in. Among the Silicon Valley unicorns, this has been commonplace. However for classic Fortune 500 companies, this is just emerging.

Customer 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

European Retailers Will Embrace Experimentation In 2015

Forrester Omnichannel

In 2015, European consumers' increasingly multitouchpoint shopping behavior will heighten eBusiness professionals' attention on the influence of digital across the customer journey and into stores. Forrester believes that, for Europe, 2015 will be a year of experimentation. Predictions 2015. Mobile commerce. digital store.

Retail 102
article thumbnail

Why Automation May Not Mean Workforce Reductions

Forrester eCommerce

But lessons drawn from Forrester’s 2015 forecast, Death Of A (B2B) Salesman, raise doubts on that theory. Tech leaders and business executives invest in process automation technologies because they expect that productivity gains will translate into cost savings through reduction in employees.

B2B 338
article thumbnail

Mean Time Before CEO Scapegoats

Forrester eCommerce

A few months before I joined Forrester in 2015 I found a blog that introduced a new incident response (IR) metric written by @rickhholland “Mean Time Before CEO Apologizes”. Rick introduced this – not exactly tongue in cheek metric for IR – because the playbook was so familiar. Get breached, release a serious apology video, […].

Blog 359
article thumbnail

What Were Other Retailers Up To This Prime Day?

Forrester eCommerce

Since 2015, Amazon has hosted its annual summer sale, Prime Day, an exclusive deal event for its Prime members. In 2019, shoppers purchased more than 175 million items during the event, and its sales surpassed the prior year’s Black Friday and Cyber Monday sales combined.

Other 328
article thumbnail

Another One Bites The Dust: Why Verizon’s Divestiture Of AOL And Yahoo! Is No Surprise

Forrester eCommerce

When Verizon acquired AOL in 2015 and then Yahoo! […]. to private equity group Apollo for a hefty $5 billion, backing off its foray into media and advertising technology (adtech) and retrenching to its core competence as a mobile telco. This news should come as no surprise.

Mobile 276