Announcing Forrester’s Inaugural Wave Evaluation of Subscription Billing Platforms

Forrester eCommerce

Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing, IOT and mobile devices, firms are increasingly testing new product offerings that combine elements of content, software, services, and hardware together.

Beyond Language & Payments: Website Localization Must-Haves For Global eCommerce

Forrester eCommerce

Long gone are the days in which eCommerce site localization means just translating language and accepting localized payment methods. In a high stakes environment, where a global roll out of direct localized sites can mean millions of dollars of investment, eBusiness professionals responsible for managing international customer-facing websites must localize effectively or risk damaging the reputation of their brands and stifling growth.

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Global Smartphone Subscribers Surpassed Feature Phone Subscribers in 2014

Forrester eCommerce

According to our recently published Forrester Research World Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Global) , in 2020 there will be more than 5.4 Last year, the number of smartphone subscribers in the world surpassed the number of feature phone subscribers. We expect the share of people using smartphones to grow at a rapid pace through 2020, when 87% of all mobile subscribers will have a smartphone.

Older Consumers Embrace Technology During Their Purchase Journey, Too!

Forrester eCommerce

Millennials: We can't seem to get enough information about them. Recent reports that focus exclusively on how Millennials use new technologies have misled eBusiness execs into believing that they must focus primarily on Millennial dollars. [i] i] But as my colleague Sucharita Mulpuru discusses in her latest report , the kids are overrated. History has shown us that technology innovation has an impact on all generations --even if adoption rates and motivations differ by age.

Technology Advancements Mean Machine Translation Has Earned A Second Chance

Forrester eCommerce

It's simple math: The sheer volume of translatable website content multiplied by the number of languages needed to globalize can make a translation initiative out of reach. The truth is that machine translation (MT) offers access to otherwise unreadable information for global consumers. While it's true MT can't account for context and tone and often fails to grasp the nuances and ambiguities of language, there are several technology advancements improving the quality and efficiency of MT.

European Retailers Will Embrace Experimentation In 2015

Forrester Omnichannel

In 2015, European consumers' increasingly multitouchpoint shopping behavior will heighten eBusiness professionals' attention on the influence of digital across the customer journey and into stores. Forrester believes that, for Europe, 2015 will be a year of experimentation. Predictions 2015. European eCommerce trends Mobile commerce Predictions 2015 beacons digital store eBusiness Strategy forecast in-store omnichannel tablet commerce

Contact center outsourcers move strongly to omnichannel—brands’ attitudes need to catch up to that change

Forrester Omnichannel

Contact center outsourcers have gotten a bum rap. Customers frustrated with offshore accents, agents with no power to actually solve problems, and overly scripted interactions have complained, sometimes loudly, about the practice. Comedians have mocked offshore agents, often mercilessly. In particular, the shared services outsourcing model in which a single agent supports multiple brands at the same time has come in for a real savaging.

Our 10 Most Popular Blog Posts of 2015 (Chosen By You)

Dynamic Yield

The post Our 10 Most Popular Blog Posts of 2015 (Chosen By You) appeared first on Dynamic Yield. These posts were the most read and shared and we think you’ll find them especially helpful while planning for 2016. eCommerce Optimization Web Analytics Web Personalization Conversion Rate Optimization eCommerce Optimization Shopping Cart Abandonment

Blog 41

8 reasons you should move your wholesale business online immediately

TradeGecko

You’re a wholesaler. (hi, hi, wholesaler!) As a successful one, you probably spend a lot of time thinking about growing your business, increasing your sales, and fulfilling your customer’s needs. We bet you also spend a lot of time looking into ways to make your operations smoother and make it easier for your customers to buy from you. Wholesale B2B eCommerce

Chat - Core To The Promise Of Effortless Service

Forrester Omnichannel

Customers today simply want efficient, effortless service, and are increasingly using chat as a way to get to the information that they are seeking. Chat usage rates have risen in the past three years -- from 38% in 2009 to 43% in 2012 to 58% in 2014. We find that all demographics - young and old - are comfortable with chat. Chat can cost less than a voice call, especially for organizations that allow their agents to handle multiple chat sessions simultaneously.

The Data Digest: Navigating The Fragmented Path To Purchase

Forrester Omnichannel

The relentless winter in Boston has finally come to an end! Encouraged by the lukewarm temperatures and sight of grass (which we haven't seen here in months), I set my sights on a new pair of running shoes. Now, where to begin? I can get suggestions from my coworkers, peruse user reviews on my phone on the bus ride home, actually touch and feel the product in person at a sports shop nearby, watch video ads at home on my tablet. the list goes on.

How To Drive Ecommerce Sales Using Quizzes

Bootstrapping Ecommerce

This is a guest post by JP Misenas from Interact, a software that lets you create online quizzes for your website. JP pitched the idea of writing about quizzes and it instantly clicked with me. This is something that all stores can and should implement because it adds a new dimension of interaction with your […]. The post How To Drive Ecommerce Sales Using Quizzes appeared first on Bootstrapping Ecommerce. Conversion Optimization ecommerce

Our 10 Most Popular Blog Posts of 2015 (Chosen By You)

Dynamic Yield

The post Our 10 Most Popular Blog Posts of 2015 (Chosen By You) appeared first on Dynamic Yield. These posts were the most read and shared and we think you’ll find them especially helpful while planning for 2016. Analytics eCommerce Optimization Personalization Conversion Rate Optimization eCommerce Optimization Shopping Cart Abandonment Web Personalization

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Comment on 5 Challenges, Opportunities, and Imperatives for Retailers in 2015 by visit

CPC Strategy

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5 Tips to Boost Your Online Sales

Shopio

So you are in the cut throat and yet satisfying world of ecommerce? You have great products that do not generate the great sales that they should be generating? Well, Adit has some tips for you that will boost your online sales and increase your revenue. Excited? Read on! 1.First impressions count. Relate your story and be creative in doing so. You can add text, images, and even videos to relate to your customer.

Grow Your Sales By Optimizing Your Sales Funnel

Shopio

This is a Guest Post by Jerry Mitchal from Kodematix for Shopio eCommerce Blog. FAILURE” is this the word you constantly face even after constructing and implementing your sales funnel strategies to fullest? Do you always see a line moving down just as shown in picture? According to you once your sales funnel strategies are live, it will effortlessly bring new customers, sending sales through the top and decreasing your bounce rates, right?

How Whisbi is helping to sell more cars online

Whisbi

The first step that a customer normally takes when they want to buy a car is researching online. Car buyers are want to be sure that the car they want has the exact features and options they are looking for, but the average car buyer physically visits only 1.8 dealerships. So the question for automotive companies is “How to start to sell more cars online?”. In general, car shoppers are not able to go to the dealership straight after they have found an interesting car online.

New mobile e-commerce buying behavior: the biggest challenge and opportunity for marketers

Whisbi

Between May 2014 and May 2015, the average e-commerce conversion rate for tablets increased by 7.7%; Smartphones increased by 32.6%; and desktops decreased by 3.45%. Mobile e-commerce buying behavior has changed the entire online retail market. In general there are two ways to work with e-commerce: a Direct Model and an Online marketplace. In the case of a Direct Model, the company has a website dedicated only to their products.

[Presentation] Deliver Powerful Personalized Experiences

Dynamic Yield

eCommerce News & Events Optimization Web Analytics Web Personalization All Things Data 2015 Conferences Contextual Bandit Testing Customer Experiences eCommerce Optimization Multi-armed Bandit Personalized ExperiencesLearn how to plan and orchestrate your marketing personalization and optimization strategy. The post [Presentation] Deliver Powerful Personalized Experiences appeared first on Dynamic Yield.

What brands need to understand about mobile shopper buying journey

Whisbi

People never go to a store without a wallet. The same can be said about mobile devices. This year, for the first time, mobile traffic in e-commerce has surpassed traffic coming from desktop. Mobile has become a connection between the online and offline worlds: retail doesn’t have online or offline customers now, retail has consumers. More than two-thirds of customers are using their mobile devices inside stores.

Improve Key KPIs & Meet Yearly Goals with Predictive Analytics

Retalon

For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their objectives for 2015. But with a predictive analytics solution, retailers can be well-equipped to improve their KPIs and achieve their goals for 2015. With the New Year comes new goals and resolutions.

Improve Key KPIs & Meet Yearly Goals with Predictive Analytics

Retalon

For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their objectives for 2015. But with a predictive analytics solution, retailers can be well-equipped to improve their KPIs and achieve their goals for 2015. With the New Year comes new goals and resolutions.

Improve Key KPIs & Meet Yearly Goals with Predictive Analytics

Retalon

For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their objectives for 2015. But with a predictive analytics solution, retailers can be well-equipped to improve their KPIs and achieve their goals for 2015. With the New Year comes new goals and resolutions.

Luxury and spectacular car launches. The more expensive the better?

Whisbi

In 2015, the number of car models sold in the US totals 265, where 43 are new. Every year, almost all major car manufacturers try to impress customers by launching new and enhanced models. Globally the best-selling car in the world is the Toyota Corolla (selling 122,325 in 2014) followed by the Ford Focus (102,508) and the VW Golf/Rabbit (95,214). The Frankfurt Motor Show every year defines current global automotive trends.

[Presentation] Deliver Powerful Personalized Experiences

Dynamic Yield

Personalization All Things Data 2015 Conferences Contextual Bandit Testing Customer Experiences eCommerce Optimization Multi-armed Bandit Personalized Experiences Web PersonalizationLearn how to plan and orchestrate your marketing personalization and optimization strategy. The post [Presentation] Deliver Powerful Personalized Experiences appeared first on Dynamic Yield.

Disrupting the car buyer customer journey

Whisbi

Since the late 19th century, when cars were first manufactured and sold commercially, the car buyer customer journey has remained largely the same for almost 100 years. Traditional car buyer customer journey. Customers visited dealerships and talked directly with salespeople. Staff in dealerships answered questions and explained the benefits and features of different models of cars to clients. Clients had a test drive or went to another dealership until a car was purchased.

The history of car sales

Whisbi

The history of the automobile began in the 1880s when in 1886 in Germany Karl Benz registered the first patent in the industry for the first gas powered vehicle. This “horseless carriage” was called The Motorwagen and from 1888 to 1893 around 25 Benz vehicles were sold. Meanwhile, the first commercial car sales was made by Charl and Frank Duryea in 1893. It was more a gas powered carriage than an automobile as we would understand.

Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline

Dynamic Yield

Learn how to minimize customer abandonment on each of the 3 stages of the abandonment timeline. The post Taking Advantage of the 3-Stage Shopping Cart Abandonment Timeline appeared first on Dynamic Yield. eCommerce Optimization Web Personalization eCommerce Optimization Exit Intent Technology Personalized Recommendation Engines Shopping Cart Abandonment

How to Excel with Dynamic Recommendation Strategies

Dynamic Yield

Make sense of the various recommendation strategies and understand how to use them intelligently to maximize marketing ROI. The post How to Excel with Dynamic Recommendation Strategies appeared first on Dynamic Yield. eCommerce Publishers Uncategorized Web Personalization eCommerce Optimization Personalized Recommendation Engines

Taking Marketing By Storm: How Weather Targeting is Boosting Conversions

Dynamic Yield

Incorporate weather-based targeting as a mainstream component of your marketing strategies and effectively increase conversions. The post Taking Marketing By Storm: How Weather Targeting is Boosting Conversions appeared first on Dynamic Yield. Optimization Web Personalization Weather-Based Targeting

4 Common Personalization Myths Marketers Need to Stop Believing

Dynamic Yield

Don't let these 4 personalization misconceptions hold you back from offering highly engaging personalized experiences. The post 4 Common Personalization Myths Marketers Need to Stop Believing appeared first on Dynamic Yield. Web Personalization Personalization Myths

An Introduction to Affinity-Based Recommendations

Dynamic Yield

Learn how to leverage user affinity data to make more effective personalized recommendations at scale. The post An Introduction to Affinity-Based Recommendations appeared first on Dynamic Yield. Engineering Publishers Web Personalization Affinity Profiling Personalized Recommendation Engines

Key Christmas ecommerce Metrics for online retail

Whisbi

Every online retail business should track their key Christmas ecommerce metrics. The Christmas holiday season is a challenging, but profitable time for online retail. It is quite common for a company to achieve 40% of their yearly revenues during the last quarter. The number of orders and average order size typically increase compared with the rest of the year. Key Christmas ecommerce metrics: what do your customers want? For customers, Christmas means more than just holidays.

40 Step On-Page SEO Checklist

Dynamic Yield

The following 40-step on-page SEO checklist should help you conduct a thorough site audit, making sure your on-page SEO strategy is heading towards success. The post 40 Step On-Page SEO Checklist appeared first on Dynamic Yield. Optimization Search Marketing Optimization Checklist SEO

SEO 44

Travel

Dynamic Yield

Dynamic Yield empowers travel sites to act on data to increase loyalty and deliver exceptional value to each customer. The post Travel appeared first on Dynamic Yield

3 Tactics for Optimizing Customer Experiences, not Touchpoints

Dynamic Yield

Understand why customer experience is greater than the sum of its parts- and how marketers can truly improve their personalization and optimization efforts. The post 3 Tactics for Optimizing Customer Experiences, not Touchpoints appeared first on Dynamic Yield. Optimization Web Personalization Customer Experiences

Why are people still afraid of buying cars online?

Whisbi

Many people are afraid of shopping online. Even internet savvy millennials. Especially when we are talking about buying cars online. Buyers need a tangible experience with the car and have concerns about sharing personal information. However, the internet has become a major player in auto sales. According to a McKinsey report, ten years ago an average buyer visited 5 dealerships before making a decision. Now they visit 1.8.