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European Retailers Will Embrace Experimentation In 2015

Forrester Omnichannel

In 2015, European consumers' increasingly multitouchpoint shopping behavior will heighten eBusiness professionals' attention on the influence of digital across the customer journey and into stores. Forrester believes that, for Europe, 2015 will be a year of experimentation. Predictions 2015. Mobile commerce. digital store.

Retail 102
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#RICE24 Community Convos: Naazli Sado, VP Of HR, Communications And Business Innovation Acceleration, P&G Ventures 

Retail TouchPoints

Founded in 2015, P&G Ventures is an early-stage start-up studio within P&G that […] The company has a 180-year plus track record of innovation and developing brands that are integral to our daily lives. P&G Ventures has become a core driver of this innovation.

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Are PWAs At An Inflection Point?

Forrester eCommerce

Progressive web apps (PWAs) have been around since the standard was created by Google in 2015. It’s arguable that Steve Jobs announced them back in 2007—although his enthusiasm may have been curbed later by the fees the Apple App Store could claim for iOS platform apps.

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Amazon Plans First-Ever Spring Sale for All Customers, not just Prime Members

Retail TouchPoints

Amazon set the standard for membership sales events with the launch of its Prime Day summer sale in 2015. The sales event appears in part to be a membership push for Amazon, which is facing increased competition from the likes of Walmart and Target , both of which now offer paid membership programs.

Outdoor 241
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The Rise Of Business Optimized Networks

Forrester eCommerce

In late 2015, Forrester introduced a new networking concept called business optimized network (BON). An idea that networks needed to be designed for the business you’re in. Among the Silicon Valley unicorns, this has been commonplace. However for classic Fortune 500 companies, this is just emerging.

Customer 195
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Why Automation May Not Mean Workforce Reductions

Forrester eCommerce

But lessons drawn from Forrester’s 2015 forecast, Death Of A (B2B) Salesman, raise doubts on that theory. Tech leaders and business executives invest in process automation technologies because they expect that productivity gains will translate into cost savings through reduction in employees.

B2B 338
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Mean Time Before CEO Scapegoats

Forrester eCommerce

A few months before I joined Forrester in 2015 I found a blog that introduced a new incident response (IR) metric written by @rickhholland “Mean Time Before CEO Apologizes”. Rick introduced this – not exactly tongue in cheek metric for IR – because the playbook was so familiar. Get breached, release a serious apology video, […].

Blog 357