article thumbnail

Three Online Retail Trends And Predictions For 2019

RTP blog

Based on what I observed, there a few key trends and predictions to watch for in digital retail in 2019: #1. Conversational And Voice-Enabled Commerce On The Rise Customers love the personalized experience offered by conversational commerce. In fact, about 85% of customer interactions online.

article thumbnail

Win Customers and App Downloads with App Clips

Retail TouchPoints

If you work in online retail, you’re likely aware of an inconvenient paradox: App users are more valuable than non-app customers. No marketer or developer sets out to anger their potential customers, however, that’s exactly what’s happening when we try to force an app download on a user. Nearly half (!)

Download 224
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Seriously, Stop Trying to Beat Amazon at Ecommerce

Optimizely

billion in revenue in 2016 , up 27.1% Amazon has all the sales — 43% of ALL online retail sales in the US went through Amazon in 2016. It seems like no matter what you do as an ecommerce retailer, Amazon is pushing into your space and taking over. Offer a great customer experience. from last year.

eCommerce 569
article thumbnail

The Reality Of The Online Customer Journey

RTP blog

Though many retailers strive to create a positive online experience for their customers, the reality is often much different. The online checkout process can be long and unnecessarily complicated, jeopardizing the success of the last and arguably most important step to any online customer journey.

Customer 150
article thumbnail

Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

Effectively targeting a ready-to-buy audience requires solid data and statistics on your customers. Online shopping. 51% of Americans prefer to shop online. 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone. Online orders increase 8.9% Buying frequency.

eCommerce 420
article thumbnail

This Holiday Marketing Campaign Increased Revenue by 108%

Groove

How do you introduce a new product upgrade to legacy customers, trial users and new prospects? Final Draft, the world's #1 screenwriting software, challenged our team to answer both of these with a goal of surpassing revenue from their 2016 launch of Final Draft 10. Customers for Final Draft 10 or Earlier. A/B Email Testing.

Marketing 284
article thumbnail

Devising an Optimal Returns Policy for Your Business

Retail TouchPoints

Amid rising costs and fears of a looming recession, however, online retailers are finding they can no longer afford the level of generosity that customers have come to expect. I term this strategy customer self-selection. For many years, permissive returns policies have been the norm in ecommerce.