DTC Activewear Brand Vuori Valued at $4B After Latest Funding
Retail TouchPoints
OCTOBER 13, 2021
Launched in 2016 as a DTC business, Vuori has since expanded to brick-and-mortar via wholesale at retailers including Nordstrom and REI , as well as with 10 standalone stores. Currently the brand is offsetting its carbon and plastic footprints while taking steps to eliminate 80% of plastics from its shipping and supply chain by 2022.
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