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Under Armour Names Marriott Exec as Chief Customer Officer

Retail TouchPoints

As CCO, Dausch will lead global brand, marketing, digital engagement and customer experience across all of Under Armour’s commerce channels, reporting directly to CEO Stephanie Linnartz, who herself came to Under Armour from Marriott in December 2022. Miles, who also will report directly to Linnartz, joined Under Armour in 2021.

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The Definitive Guide to Selling on Amazon

BigCommerce

The original book was eight months in the making –– with the first email sent out to a subject matter expert on January 21, 2016. That first book launching in August 2016. The 2016 version had 15 chapters, featuring the insights of more than 30 Amazon subject matter experts. That timing is critical. What are you waiting for?

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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

For online brands looking to expand into new markets, eBay is often overlooked in favor of Amazon or selling on Facebook. After all, eBay has a total 167 million shoppers, whom of which spent $84 billion in 2016 alone. That’s not measly amount of cash –– not even for multi-million dollar online stores. Get started now.

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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. That needs to change. The New Balance Sheet.

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Kendra Scott Steps Down as CEO of Namesake Brand, Tom Nolan to Take the Reins

Retail TouchPoints

Since founding the company in 2002, Scott has been the sole CEO, overseeing the brand’s transformation into a multi-channel retailer that now boasts more than 110 standalone stores across the U.S., He first joined the Kendra Scott board in 2014 and in 2016 joined the company as Chief Revenue and Marketing Officer.

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Why Aren’t Mid-Market Retailers Offering BOPIS?

RTP blog

A recent report published by Global Data estimates that the BOPIS market will be worth an estimated $10 billion by 2022, and account for an estimated 13.9% That’s all great news, but the question remains: where are all the mid-market guys? of total retail spend within the next four years. Why are they standing on the sidelines?