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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. The 6 Best Social Networks for Ecommerce Advertising. content marketing).

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Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

Are you an omni-channel seller? It’s easier than ever for businesses to have a digital presence across a variety of channels. A 2017 point-of-sale solutions survey of 1,164 U.S. 25% sell through Facebook (40% on social media as a whole). A 2017 point-of-sale solutions survey of 1,164 U.S.

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8 Overlooked Social Media Tactics That Can Increase Conversion Rates

Kissmetrics

The same logic applies to your social media strategy. But are you just going through the motions without considering how you can use social media to improve conversion rates? Double Down on One (or Two) Channels That Work For You– And Share Videos. Use Thoughtful, Conversion-Oriented Social Sharing Buttons.

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The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. For them, Pinterest was a golden goose.

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How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United States. A majority of these jobs are allocated to distribution and fulfillment, but a proportional number of these jobs also go into operations, management, and of course, customer service. Or risk losing customers to competitors forever.

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Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Many best practices and marketing tactics encourage natural word of mouth, but campaigns — particularly on social media — can have the explicit aim of promoting an online business’ social exposure.

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7 Social Media Trends to Watch and Capitalize On in 2018

Kissmetrics

Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. We spend an average of 2 hours and 15 minutes on social media each day, which accounts for one-third of our online time , and twice as much as any other activity.