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Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

Are you an omni-channel seller? It’s easier than ever for businesses to have a digital presence across a variety of channels. A 2017 point-of-sale solutions survey of 1,164 U.S. Ecommerce sales are growing, but many retailers are struggling to capitalize on their digital sales channels. Buying frequency.

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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

Your customers are everywhere. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. — Old Navy Official (@OldNavy) May 19, 2017.

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9 Must-See Sessions at eTail East 2017

Optimizely

If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. On the first day of eTail East, the sessions are split into three summits: Search Display & Online Media Summit, Email Marketing & Customer Retention Summit, and the Next Gen eCommerce Summit.

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Shopping in Instagram Stories Now Available for BigCommerce Customers

BigCommerce

Today, BigCommerce is proud to announce Shopping in Instagram Stories availability and support for all BigCommerce customers. If you are a BigCommerce customer and already using Shopping on Instagram, you can now begin to use Shopping in Instagram Stories. Navigate to Channel Manager. Example of a Shopping story on Instagram.

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Get the Most Out of Shop.org 2017

Optimizely

The countdown to Shop.org 2017 is on, and that means it’s time to pick the best sessions to attend so you don’t miss a thing. Fast Company presents: Innovating the customer experience. In a competitive retail world, you have to build strong relationships with your customers. 10:15 – 10:55 AM. 11:00 – 12:00 PM.

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The 2017 Omnichannel Holiday Strategy Advantage

Wiser

The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together.

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

Retargeting is a cookie-based technology that displays custom advertisements to visitors who leave an online store without purchasing or performing another desired action. Different customers came to the site for different reasons. Lumping all these customers into one group is a big mistake. They visited different pages.