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Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

Wiser

The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In fact, it’s a challenge to find someone who only shops from one channel. Multi-channel shopping is the name of the game today. . Online or in-store?

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The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. In 2017, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.

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How Retail Arrived at Black Friday 2017

Wiser

With Black Friday 2017 just days away, it’s only natural to look back and figure out where exactly this retail holiday came from. While, at first, it seemed a bit rogue, it paid off big time and ignited a multi-year marketing campaign that resonates deeply with their customers. . What it Means for Black Friday 2017 .

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Five Off-The-Radar Retail Predictions For The Last Half Of 2019

RTP blog

The path to purchase has become a complex fusion of multiple channels and devices, and many stores are struggling to keep up. Instacart will be snatched up by a big box retailer or major grocer In December 2017, online delivery service Shipt was acquired by Target for $550 million. As of August 2018, several major U.S. Two major U.S.

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. B2B ecommerce will reach $1.2

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38 Ecommerce Terms Every Marketer Needs to Know

Optimizely

retail sales in 2017 coming from online stores. B2C CRM – Unifies customer data from across channels and devices in a single sources of truth, and then empowers marketers to execute and measure data-driven campaigns. After all, this is the same industry that has seen upwards of $150 billion in growth over the past five years.

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