Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Evaluating eCommerce Conversion Rates by Channel. To avoid this confusion, you need to measure conversion rate by channel, seasonality, device, and more.

Channel 113

Channel Mobile eCommerce PPC 113

GetElastic

APRIL 11, 2019

Today, another question is in the mind of entrepreneurs: do they need to create a mobile app for their store? Well, you shouldn’t waste your time and allocate a budget on mobile app development for your online store. In this article, we will list the main trends and benefits your mobile commerce (m-commerce) app should keep up with.

Mobile 147

Mobile eCommerce Merchant Services Payment Services 147

BigCommerce

JUNE 6, 2017

Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. million Americans are planning to use ad blocker in 2017! Show personalized ads in social media feeds (33%). Both channels have consistency. Mistake #4.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Kissmetrics

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. Usage of social media has steadily increased across the board, according to another Pew Research study. But, Twitter isn’t a ghost town.

Social Media 290

Social Media Blog Recommendation Article 290

BigCommerce

AUGUST 8, 2017

Social media advertising. Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. The 6 Best Social Networks for Ecommerce Advertising. content marketing).

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

RTP blog

DECEMBER 19, 2017

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 Retailers have two main options for adjusting to the modern, digital-savvy shopper.

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

ROI Revolution

MAY 23, 2022

In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. 96% of Gen Z social media users have watched videos under four minutes long in the past month, with 93% watching videos over 20 minutes in the past month. Social Media Video.

Social Media 78

Social Media eCommerce White Paper Mobile 78

Retail TouchPoints

JULY 28, 2020

In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years. Hostetler is a product marketing manager focused on Retail and Consumer Goods, with a background in email and mobile messaging.

Webinar 270

Webinar Consumer Marketing Consumer Goods 270

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms.

PPC 279

PPC Multi-channel Social Media B2C 279

Omnisend

DECEMBER 3, 2021

Ad spending on Facebook has increased dramatically in recent years, from just $324 billion in 2017 to an incredible $2.26 Mobile usage. Marketers typically spend most of their time on desktop Facebook campaigns, but it’s important to remember that almost every social media user accesses their account or accounts on a mobile device.

Shipping Costs 148

Shipping Costs Social Media Mobile Events 148

ChannelAdvisor

JULY 25, 2017

If ever there were a year to cash in on the second biggest shopping season of the year, 2017 would be it. Take a deep breath and get ready to dive into our crash course on 2017 back-to-school shopping trends. Increasing Reliance on Social Media. The question is: Which social media sites will they be leveraging?

eCommerce 66

eCommerce Social Media Mobile Shipping Costs 66

Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. On social media, members of the Olivela team share tips for surviving work-from-home life. Customers love content,” Alland said.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. On social media, members of the Olivela team share tips for surviving work-from-home life. Customers love content,” Alland said.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Ecommerce Platforms

JUNE 22, 2023

With the Shopify commerce platform, small business owners can sell across multiple channels, and even combine online and offline stores, with POS connectivity. Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

OrderDynamics

MAY 29, 2018

What is Omni-channel Brand Intimacy? Also, in a retail context, their four forms model inspires the question of whether omni-channel brand intimacy exists. In all four, there are examples of omni-channel brand intimacy. What is exciting about this is the notion that omni-channel retailing isn’t just about a transaction.

Channel 50

Channel Social Media eCommerce Outdoor 50

Kissmetrics

DECEMBER 12, 2017

Device : Are your users reading your content on a desktop or a mobile device? Another metric to keep an eye on is social shares. Amplifying content using sponsored social posts and other paid media can be an effective way of extending reach, as well as generating a fresh stream of traffic. MyBodyMyStyle.

Improvements 491

Improvements Marketing Social Media Blog 491

Demac Media

JANUARY 23, 2018

Black Friday Cyber Monday 2017 Retail Performance. In 2017 retail sales increased 5.5%, which exceeded forecasts and showed the biggest gain since the last recession. Demac’s BFCM 2017 Retailer Growth. Mobile Commerce on the Rise During BFCM. Read: How Pela Case Grew Black Friday and Cyber Monday Sales 1,727% yoy.

Social Media 34

Social Media Retail Mobile Shopify 34

Kissmetrics

JANUARY 12, 2021

Launched in 2017 to select users in the U.S. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. When multiple social media platforms follow suit, it’s a sure sign a new trend is here to stay. Social viewing is not going away, so how can marketers take advantage of it?

Marketing 281

Marketing Social Media Games Events 281

ESW

AUGUST 6, 2018

Sixty-eight percent of internet users in the European Union shopped online in 2017, says the 2017 survey on Information and Communication Technology. eCommerce has brought the shopping experience to their fingertips via computers and mobile devices, completely changing the way consumers shop. To create and manage shopping lists.

eCommerce 110

eCommerce Customer Social Media Mobile 110

Kissmetrics

MARCH 12, 2018

You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Some of those gambles crush it because they struck gold with the new channel connecting with the right audience. This is why many businesses look at omni-channel as more risk than reward.

Marketing 202

Marketing Social Media eCommerce Channel 202

RTP blog

NOVEMBER 17, 2017

according to First Data’s 2017 Prepaid Consumer Insights Study , maximizing exposure to gift card programs is a priority that should be top-of-mind for retailers of all sizes. Considering that the average number of physical gift cards purchased per consumer has increased over the last three years from 4.7

Gifts 150

Gifts Social Media Banking Consumer 150

Payoneer

OCTOBER 19, 2018

Mobile retail sales are huge, and still getting bigger. In 2017, 34.5% of all retail eCommerce sales in the US were made on a mobile phone, amounting to $156.28 On Cyber Monday alone in 2017, $2 billion were spent on mobile sales, or just under a third of all revenue. Worldwide, mobile eCommerce sales hit $1.4

Mobile 36

Mobile Marketing Social Media Presentation 36

OrderDynamics

FEBRUARY 14, 2019

The UK Continues to be Omni-channel Royalty for a Succession of Reasons. OrderDynamics’ Omni-2000 research reviews 2000+ global retailers to discover the shopper’s view of retail’s omni-channel offerings. The global report gives us an overall view of the state of omni-channel. Omni-2000: UK Report .

Channel 50

Channel Multi-channel Merchant Services eCommerce 50

Wiser

AUGUST 17, 2018

Advertise on Multiple Channels. Mobile is a huge part of the online retail industry. trillion in 2017, nearly 59 percent of digital sales worldwide. Advertise on mobile channels by leveraging social media and email marketing to reach out to shoppers on the go. Leverage Social Media.

Improvements 112

Improvements Social Media Shipping Costs Mobile 112

Kissmetrics

SEPTEMBER 18, 2017

Launched in August 2017 to select users in the U.S. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. When multiple social media platforms follow suit, it’s a sure sign a new trend is here to stay. What is Facebook Watch? Image Source ).

Marketing 458

Marketing Games Mobile Social Media 458

Kissmetrics

MARCH 30, 2018

trillion in 2017 and are expected to reach 4.9 In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 In-store sales accounted for 91% of all retail sales in the US in 2017. The in-store shopping experience is incomparable to browsing items on a desktop or mobile screen. trillion in 2021. Sounds too sophisticated.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

RTP blog

AUGUST 27, 2018

million in 2017. These pages should be actively promoted across marketing channels. The Hispanic population has been the principal driver of demographic growth in the U.S. since 2000, accounting for half of total population growth. And the Hispanic population continues to expand, reaching 58.6

Marketing 150

Marketing Electronics Retail Mobile 150

ChannelAdvisor

DECEMBER 6, 2017

One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital. Bottom line: It’s important to benchmark your traffic across all digital marketing channels — from Google Shopping and AdWords to Amazon advertising. More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines.

eCommerce 49

eCommerce Marketing Multi-channel Comparison Shopping 49

Kissmetrics

MARCH 12, 2018

Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. Social Media Metrics. In 2014, social media was becoming the place to post your content. Exceedingly well. There’s no longer any debate. But simply posting is not enough. You have to promote and measure.

Marketing 205

Marketing Social Media B2C B2B 205

Optimizely

MAY 15, 2018

In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business. Hit Your Target with Smart Social Ad Campaigns. Wednesday: June 06.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

ROI Revolution

JUNE 17, 2022

Google dominates even more on mobile, with 93.3% of the mobile search engine market share. Mobile vs. Desktop. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6

PPC 78

PPC Mobile Social Media Search Marketing 78

Kissmetrics

MAY 21, 2018

Create a YouTube channel. Start conversations on social. Create a YouTube channel. billion active users each month , making it the world’s second-largest social platform. Let’s take a look at how GoPro’s YouTube channel does this. Start conversations on social. In 2017, social accounted for 25.6%

SEO 225

SEO Social Media Blog Channel 225

ChannelAdvisor

DECEMBER 6, 2017

One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital. Bottom line: It’s important to benchmark your traffic across all digital marketing channels — from Google Shopping and AdWords to Amazon advertising. More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines.

eCommerce 40

eCommerce Marketing Multi-channel Comparison Shopping 40

Wiser

OCTOBER 2, 2018

According to Adobe Analytics, more than $5 billion was spent online alone on Black Friday 2017. Outside of specific products, winners were mobile shopping, which drove 46 percent of traffic during the 2017 holiday season, and online shopping in general, as 61 percent of purchases were completed via a desktop computer. .

Consumer Electronics 103

Consumer Electronics Multi-channel Electronics Social Media 103

GetElastic

NOVEMBER 14, 2018

Adobe reported that the 2017 holiday ecommerce revenue climbed to $108.2 Many frustrated netizens took their complaints to social media, but for every person who bothered to tweet, dozens more simply took their money elsewhere. Even brick-and-mortar shoppers use their mobile to check reviews or compare prices.

Shipping Costs 130

Shipping Costs Mobile Social Media Point of Sale 130

GetElastic

NOVEMBER 22, 2017

billion, and mobile sales also broke the $3 billion mark. Many frustrated netizens took their complaints to social media, but for every person who bothered to tweet, dozens more simply took their money elsewhere. Even brick-and-mortar shoppers use their mobile to check reviews or compare prices. Total sales reached $9.36

Shipping Costs 135

Shipping Costs Mobile Social Media Point of Sale 135

GetElastic

NOVEMBER 22, 2017

billion, and mobile sales also broke the $3 billion mark. Many frustrated netizens took their complaints to social media, but for every person who bothered to tweet, dozens more simply took their money elsewhere. Even brick-and-mortar shoppers use their mobile to check reviews or compare prices. Total sales reached $9.36

Shipping Costs 135

Shipping Costs Mobile Social Media Point of Sale 135