The Future of Retail: Enriching the Customer Experience via Conversation APIs
Retail TouchPoints
MARCH 5, 2021
But as retail brands race to deploy truly personalized marketing, the biggest challenge they face is personalizing conversations not just in one channel, but across all the channels customers use. Omnichannel messaging was originally premised on the question, “Where is my customer?” . SMS, RCS, social media, etc.).
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