article thumbnail

2018 Retail Best Practices Extended: Mobile Web

Forrester eCommerce

Consumers can choose between a variety of touchpoints; but when it comes to mobile, loyal customers will download your app, but everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store.

Mobile 223
article thumbnail

Walmart Sues BJ’s Over Mobile Self-Checkout Technology

Retail TouchPoints

over its mobile Express Pay shopping app. The suit alleges that the app infringes upon features of the Scan & Go technology introduced by Walmart subsidiary Sam’s Club in 2016 and adopted by Walmart in 2018. Walmart Inc. has filed a lawsuit against BJ’s Wholesale Club Holdings Inc. Walmart Apollo, LLC against BJ’s in U.S.

Mobile 269
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Retailers Can Capitalize On Mobile

RTP blog

By Samir Addamine, FollowAnalytics Retailers are trying to make up for lost time — and regain lost customers — by creating high-tech offline experiences that match the ease and convenience of e-Commerce. But at the same time, mobile users can be fickle. The answer is that both are equally important.

Mobile 150
article thumbnail

How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

Retail TouchPoints

With the decline in high street spending and increased online competition from ecommerce stores, companies in the retail space need to be effectively innovating to keep up. This is nothing new to retailers, which have long used big data to push new inventory and create more efficient supply chains. of ecommerce sales in 2024.

article thumbnail

How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

RTP blog

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

Mobile 150
article thumbnail

Mobile Commerce Is Growing As Inhibitions Go Down

Forrester eCommerce

Mobile’s share in the US online retail and travel commerce will increase from 36% in 2018 to 45% in 2024, as per our recently published forecast Forrester Analytics: Mobile And Tablet Commerce Forecast, 2019 To 2024(US).

Mobile 150
article thumbnail

How to Prep for Mobile Commerce in 2018

SellBrite

But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. To help sellers prep for “m-commerce” in the coming year, this guide will walk through how much mobile shopping has grown.