ROI Revolution

DECEMBER 16, 2021

As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021. This edition of your quarterly brand growth news update includes the latest on the 2021 holiday shopping season, consumer privacy, social media news, and more. Consumer Privacy.

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ROI Revolution

JANUARY 13, 2020

Published January 13, 2019. Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. Programmatic advertising isn’t new, but it is the fastest growing segment of digital marketing. Fuel Your Video Marketing Domination.

Marketing 174

Marketing Social Media Mobile Consumer 174

Retail TouchPoints

SEPTEMBER 23, 2021

Undertake the following: Create a sitewide banner that boldly announces purchase-by dates for remote holiday shipping to prevent consumer letdown and brand reputation damage. Searches relating to sustainable fashion increased by 75% between 2018 and 2019.

SEO 264

SEO Gifts Shipping Costs Beauty and Health 264

ROI Revolution

NOVEMBER 8, 2022

At the onset of the coronavirus pandemic , the food and beverage industry experienced some major ecommerce growth as consumers shut their doors and relied on food delivery more than ever. In fact, food delivery app revenue surged by $4 billion in 2020 compared to 2019! The growth isn’t expected to stop anytime soon.

Food and Beverages 78

Food and Beverages Automotive Electronics Apparel 78

ROI Revolution

OCTOBER 5, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. The difference was more stark on Thanksgiving, when 47% of consumers prioritized deals and 23% voiced COVID-19 safety concerns.

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Sporting Goods eCommerce Consumer Reference 78

ROI Revolution

MARCH 12, 2020

According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile. In Q3 2019, its net income fell by 26% and shipping costs rose by 46%. Influx in online shopping.

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eCommerce Shipping Costs Events Social Media 204

ROI Revolution

MARCH 4, 2020

Consumers are growing increasingly comfortable with shopping online, so it is no surprise that department stores need to adjust their strategy. For the first time ever, Google released their 2019 financial report with their advertising revenue split into Search, YouTube, and their network business. billion in 2019.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

ROI Revolution

MAY 23, 2022

That’s more than double what it was in 2019, when US marketers spent $31.86 For all age demographics, short videos are the top video format – but a large number of consumers aren’t highly preferential toward short-form vs. long-form video content. of consumers use social media to watch livestreams. With 12.6%

Social Media 78

Social Media eCommerce White Paper Mobile 78

ROI Revolution

MARCH 11, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. With consumers spending an additional hour per day online in 2020 compared to 2019 , paid advertising has never been more crucial for growing brands.

eCommerce 78

eCommerce Mobile Consumer Download 78

ROI Revolution

JUNE 17, 2022

Google’s share of the market has been steadily shrinking since 2019 when it had 31.6%, while Amazon has grown since then from 7.8%. of the market with Amazon at 14.6%. Google paid search ad spend grew just 7.7% from 2019 to 2020 to pass $58 billion, U.S. search ad spending grew 46% in 2021 to reach $84.7

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PPC Mobile Social Media Search Marketing 78

ROI Revolution

APRIL 21, 2020

Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. As you can see from the above screenshot, reporting began in early November 2019 and did not backfill.

Shipping Costs 88

Shipping Costs Recommendation Information Mobile 88

ROI Revolution

OCTOBER 7, 2019

Published October 7, 2019. With its valuable blend of both sight and sound – which together drive higher brand awareness, recall, and consideration than either one alone – YouTube advertising presents a unique chance to catch consumers when they’re already leaning in to pay attention to content. But together?

Social Media 87

Social Media Customer Retention Presentation Other 87

ROI Revolution

AUGUST 26, 2020

If our predictions are accurate, your planning period for holiday marketing strategies and the beginning of seasonal consumer buying behavior may sneak up on you faster than usual. As you prepare budgets, marketing strategies, and promotions, keep in mind that looking solely at 2019 data and trends won’t be enough this year.

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Webinar Fulfillment Marketing Consumer 88

ROI Revolution

NOVEMBER 2, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Consumer spend on holiday items surged over the past many years. 43% of the unwanted gifts US consumers receive every year are clothing and accessory items ( Finder ).

eCommerce 144

eCommerce Gifts Shipping Costs SEO 144

ROI Revolution

MAY 9, 2022

Personalization may vary in importance depending on industry, but it’s an expectation for 71% of consumers. In fact, 76% of consumers feel frustrated when a company doesn’t deliver a personalized interaction. For CPG (consumer packaged goods) and brick and mortar, it’s closer to 10%. Just 34.5%

Food and Beverages 78

Food and Beverages eCommerce Customer Social Media 78

ROI Revolution

OCTOBER 5, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. As the holiday season quickly approaches, consumers are already starting to shop. In light of the pandemic, online ratings rose 87% in December 2020 over December 2019.

eCommerce 120

eCommerce Gifts Shipping Costs SEO 120

Kissmetrics

FEBRUARY 4, 2021

He says consumers control the marketplace today, and delivering the right marketing messages in what they call “the moments that matter” is critical. Our approach is different than traditional marketing agencies. NP Digital Marketing Services. Despite this, the company was not appearing in search results.

Marketing 275

Marketing SEO eCommerce Social Media 275

ROI Revolution

DECEMBER 14, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. However, that’s still down 28% over 2019. Consumers spent an additional $1.8 Consumers spent nearly $2 billion more on Cyber Monday compared to Black Friday.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

DECEMBER 2, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Consumers spent an additional $1.8 Consumers spent nearly $2 billion more on Cyber Monday compared to Black Friday. billion in revenue. Not in the slightest!

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

NOVEMBER 11, 2019

Published November 11, 2019. Google Smart Shopping’s intelligent machine learning capabilities are transforming how brands do paid search. Search : Smart Shopping campaigns put your product in front of shoppers based on their search queries and predicted intent.

Download 114

Download Marketing Improvements Consumer 114

ROI Revolution

OCTOBER 12, 2021

From how early consumers start shopping to what methods of buying they’ll expect your brand to provide, most of the basic fundamentals that marketers use to build a holiday strategy are up in the air yet again. Channel: Paid Search Advertising (Smart Shopping and Display). Industry: Home Goods. Industry: Apparel.

eCommerce 78

eCommerce Apparel Toys Channel 78

ROI Revolution

FEBRUARY 10, 2022

of marketers named video as a top trend for 2022. The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4% billion in 2019, US D2C ecommerce sales are projected to reach $151.2 of our respondents saying D2C is a top trend on their mind going into 2022. billion in 2023.

Marketing 78

Marketing Social Media White Paper PPC 78

ROI Revolution

OCTOBER 28, 2019

Published October 28, 2019. Welcome to October’s marketing news recap! This month’s recap is all treats and no tricks to ensure you’re in-the-know with the latest marketing happenings. ROI Revolution Earns Facebook Marketing Partner Distinction. Insights on Audio for Brands.

Marketing 84

Marketing Multi-channel Download Social Media 84

Shopping Signals

MARCH 21, 2023

This includes everything from keyword research and technical audits through to link building campaigns and content marketing initiatives – all designed to boost website visibility and improve overall customer satisfaction levels. An ecommerce SEO agency can help optimize marketing budgets by focusing on cost-effective strategies.

eCommerce 52

eCommerce SEO Improvements Mobile 52

ROI Revolution

APRIL 12, 2022

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. from 2019 to 2020 to pass $58 billion, US search ad spending grew 46% in 2021 to reach $84.7 77% of internet users use social media to search for more information on brands.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

JULY 31, 2023

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. What are the shopping trends of consumers throughout late Q3 and Q4, and what should your brand be doing to engage with them?

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

ROI Revolution

JANUARY 11, 2021

With the state of the economy and consumers’ behavior so unpredictable, what can executives and marketers do to keep their brand not just alive but thriving in 2021? Additionally, online interactions jumped from 42% in 2019 to 60% in 2020 , a trend that is expected to continue into 2021. at the end of 2019.

eCommerce 78

eCommerce Payment Services Shipping Costs Consumer 78

ROI Revolution

APRIL 2, 2020

According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile. These credits will be given to SMBs that have been active since January 2019. 3/31 update. Short answer: Yes.

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eCommerce Social Media Shipping Costs Events 207

ROI Revolution

DECEMBER 2, 2021

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! December 2. billion in revenue.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

AUGUST 5, 2021

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. increase over 2019. respectively.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

MARCH 2, 2021

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). in 2019 ( eMarketer ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). billion in 2020, up from $62.2B Statista ).

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

OCTOBER 14, 2019

Published October 14, 2019. Holiday shoppers are determined to find the perfect gifts at the lowest prices for their loved ones, and brands are scrambling to make their products the ones consumers want to purchase. What types of promotions will grab consumers’ attention the most? By far, they want free shipping.

Shipping Costs 90

Shipping Costs Mobile Consumer Shipping 90

ROI Revolution

JANUARY 5, 2022

Even as government mandates and consumer comfortability with in-store shopping fluctuate, we can anticipate that consumers’ preference for digital won’t go away. For comparison, in 2019, ecommerce sales made up just 11.1% On Black Friday, half of consumers said they would shop in-store, up from 36% last year. eMarketer).

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JUNE 1, 2021

Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Marketing to consumers in a post-pandemic world. As a result, many ecommerce brands have shifted their marketing strategies completely. million US consumers are projected to be monthly AR users. June 1 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. In fact, over 45 million consumers will use BNPL this year. billion in 2019 and a whopping 148.2% Marketing to consumers in a post-pandemic world.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. Paid search ad spend will grow 24.0% In 2019, spend was just $55.9 COVID-19 brings increased consumer openmindedness. April 27 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

NOVEMBER 4, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Consumers are feeling the most brunt of the impact with delayed shipping times and out-of-stock items. November 4. October 13.

eCommerce 78

eCommerce Social Media Payments Payment Services 78