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The Forrester Wave: Loyalty Technology Platforms, Q2 2019 Is Now Live

Forrester eCommerce

I’m excited to share that our evaluation of loyalty technology providers — The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 — is now live.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception. This is no longer science fiction. augmented reality) to fully virtual (e.g.

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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

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How NFTs Can Fight Fraud and Increase Customer Loyalty

Omnisend

Because of the way that NFTs work, they have numerous use cases for ecommerce stores, including anti-fraud, loss prevention, quality assurance, and even customer loyalty and rewards. In fact, Nike ended its partnership with Amazon in 2019 after two years due to the massive amount of fake Nike goods sold on the platform.

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Mattress Firm Names Target, Walmart Vet as Chief Marketing and Experience Officer

Retail TouchPoints

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy.

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2021 Technology Predictions for Retail Industry

iVend

Cloud-Based POS The hottest trend in POS technology currently is the cloud-based POS. billion in 2019 and is expected to grow at a CAGR of over 27% from 2020 to 2026. Customer Loyalty & Mobility Another key area for retailers to lookout for in 2021 will be customer loyalty and mobility.

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IRCE 2019 Day 1 Recap

ROI Revolution

IRCE 2019 Day 1 was full of great speakers, presentations, and conversations. IRCE 2019 Day 1 kicked off with a strong keynote from Andy Dunn, current SVP of Walmart and former CEO of Bonobos. . It’s about delivering experiences that weren’t possible before recent technological developments.

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