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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? Are new customers coming back for more?

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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

As the luxury platform celebrates its fifth anniversary, Alibaba has introduced a host of new ways for customers to engage with luxury brands on Tmall, including AR and XR (extended reality) experiences, exclusive products that can only be accessed through a digital “Meta Pass” and a host of virtual avatars, mascots and events.

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Recart Review: A Customer Journey Solution (March 2019)

Ecommerce Platforms

When you do all the hard work to get your customer through to your checkout page, there's still a 75% chance that they'll leave without buying anything. Try a tool like Recart, which focuses on bringing customers back from abandonment. You also need to make sure that your customers convert once they add items to their basket.

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What Will Be The Top E-Commerce Trends In 2019?

RTP blog

It’s no secret to anyone following retail that e-Commerce is evolving rapidly (along with the store experience), particularly as the channels continue to converge. Retailers also need to focus on how AI/machine learning and social commerce are impacting customer acquisition and retention.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

Detenber isn’t the retailer’s only recent hire as CEO Scott Williams, who took the helm in 2019, works to transform the business. Creating these unique customer journeys is easier said than done, especially for a retailer that touches so many varied consumer segments. “We’re There’s so much opportunity here.”

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Kendra Scott Steps Down as CEO of Namesake Brand, Tom Nolan to Take the Reins

Retail TouchPoints

Scott will remain executive chairwoman and majority owner of the business, continuing to lead design, customer experience and philanthropy efforts. Tom is an experienced executive with a relentless focus on the customer, operational rigor and strong expertise in digital transformation.

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The Comprehensive Guide To Selling Consumer Packaged Goods Online

Groove

From 2019 to 2020 alone, revenue from selling consumer packaged goods online in the U.S. That being said, it’s important for eCommerce stores to accommodate their customers’ preferences when shopping online. Order Tracking & Transparency Your customers — the people that purchase consumer packaged goods — are average consumers.