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Use Search To Convert In-Market Customers This Holiday Season

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2019 retail series. Search marketing – both paid search ads and search engine optimization (SEO) – are tried and true performance marketing tactics to convert customers.

Marketing 244
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June 2019 Monthly Marketing Recap

ROI Revolution

Welcome to the second edition of ROI Revolution’s Monthly Marketing News Recap! Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. Marketing News Highlights. ROI Revolution attended IRCE 2019 and had a blast! IRCE 2019 Predictions.

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Nov. 2019 Bezos Bulletin: Amazon TV Advertising & Brand Awareness

ROI Revolution

Clearly, Amazon’s MO is entering any area where they can satisfy customers and discover untapped growth & profitable success. The reality is that Amazon advertising is rapidly growing (it’s expected to grow 30% YOY in 2019 ). Advertisers increased investments in Amazon DSP by 30% in Q3 2019 vs. Q2 2019, and CPMs rose 15%.

Books 60
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Ecommerce Personalization: The Key to Customer Acquisition & Retention

ROI Revolution

As the ecommerce landscape becomes increasingly competitive, personalized marketing is surging as a key way to increase customer acquisition and retention. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape.

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2020 Paid Search Trends & Insights

ROI Revolution

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Decades of surveys have shown that a core motivation for brick-and-mortar shopping has been customers wanting to experience products in person before buying them. Even the best gifts imaginable won’t sell as well as they could unless customers feel confident about access methods, delivery guarantees and fees.

SEO 257
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From Search To Performance: Meet The Modern Digital Ad Agencies

Forrester eCommerce

I’m excited to share that “The Forrester Wave™: Performance Marketing Agencies, Q3 2019” is live. This is the newest iteration of one of Forrester’s longest-running Wave evaluations: search marketing agencies. We first evaluated search marketing agencies in 2006, led by my colleague Shar VanBoskirk.