Prime Day 2021: Luggage and Home Improvement Soar During an Overall Modest Event
Retail TouchPoints
JUNE 24, 2021
However, third-party Amazon sellers and certain retail categories achieved their own success stories, and advertising cost-per-click (CPC) didn’t spike much despite a significant increase in spend across the event. When compared to Prime Day 2019, overall retail sales were more than 70% , according to Salesforce. for both years.
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