Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation
Retail TouchPoints
JUNE 28, 2022
The global financial shocks that started in 2020 have accelerated in 2022, with causes ranging from Russia’s invasion of Ukraine to recurring COVID-19 outbreaks and ongoing supply chain challenges. Shoppers want to feel seen and have their financial challenges recognized, and that’s only possible with careful analysis of customer data.
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