article thumbnail

Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

The global financial shocks that started in 2020 have accelerated in 2022, with causes ranging from Russia’s invasion of Ukraine to recurring COVID-19 outbreaks and ongoing supply chain challenges. Shoppers want to feel seen and have their financial challenges recognized, and that’s only possible with careful analysis of customer data.

article thumbnail

Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

This left smaller retailers searching for ways to boost online sales performance and customer experiences in the face of such stiff competition, especially for leveraging big-ticket retail events — Black Friday, Cyber Monday, Christmas — for securing much-needed revenue. According to IMF , the global economy contracted by 4.9%

Retail 279
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

article thumbnail

Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

article thumbnail

Better customer experience means targeting people, not buyers

GetElastic

Better customer experience means targeting people, not buyers. Thu, 02/27/2020 - 00:00. As a result, customer expectations as a whole are evolving. However, it’s not enough to offer multichannel engagement—the experiences you offer on these channels need to resonate with customers to be effective.

article thumbnail

Close The Gap Between Brand, Customer and Employee Experiences

Forrester eCommerce

Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalise experiences.

B2C 212
article thumbnail

Rinkit Deploys New Solution to Engage with Expanded Customer Base

Retail TouchPoints

Online home and garden retailer Rinkit has partnered with customer engagement firm Emarsys to better connect with its customers worldwide following explosive growth last year. In 2020, Rinkit’s online sales increased 284% and its email database expanded from 70,000 customers to 300,000. and Australia.

Customer 261