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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

The past six months have been tough, even punishing, for many retailers, but there was good news this past holiday season. However, a question mark still hangs over where they spent their money, as research showed that since the beginning of the pandemic, 49% of shoppers have been purchasing more online. However, IMF projects a 5.4%

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

Dress clothing retailers such as Brooks Brothers filed for bankruptcy , while athleisure wear boomed. Commerce trends that were on the horizon were suddenly adopted at a brisk pace, including online food ordering, curbside pickup and BOPIS (buy online, pick up in-store). These are four with staying power: 1.

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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

trillion by 2027 – representing over 20% of overall retail sales. With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. In the U.S.,

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

Those sponsored positions are what are now known as retail media, which has become the third-largest U.S. digital advertising channel after paid search and paid social campaigns. The question to ponder is how other marketplaces will compete with Amazon in particular as retail media becomes increasingly competitive.

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Retail Media: Everything You Need to Know

Retail TouchPoints

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.

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Online retail sales slip in June as shoppers return to high street

365 Retail

Online retail sales slid last month as customer spending was diverted back to the high street following the reopening of stores, according to new figures. The IMRG Capgemini online retail index for June revealed a 14.1% slump in online sales for the month, against the same period last year.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Inevitably, with increased spend comes increased competition from new and growing online retailers. Add to that the supply chain issues that have exacerbated online retailers’ bottom line this year, and you’ve got quite the challenge. The concept behind this retailer is simple — grow your own food in your house.