article thumbnail

Nordstrom Expands Retail Media Offerings to Third-Party Channels

Retail TouchPoints

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 245
article thumbnail

Retail TouchPoints and design:retail Reveal the 40 Under 40 Class of 2021

Retail TouchPoints

Retail TouchPoints and design:retail have selected the next class of the 40 Under 40 — the top 40 professionals in the retail industry under the age of 40 who are paving the way for the next era of retail. The 2021 winners of Retail TouchPoints’ and design:retail ’s 40 Under 40 are: Liz Aiello , Senior Associate , MG2.

Retail 325
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

The past six months have been tough, even punishing, for many retailers, but there was good news this past holiday season. And in the ecommerce world, that can only mean one thing: online retail giants such as Amazon continue to dominate the market. The influence of consumer confidence on retail sales cannot be overstated.

Retail 279
article thumbnail

Data Will be Key to Retail Success in 2021

Retail TouchPoints

Without question, the COVID-19 pandemic proved to be quite a disruptor for retailers, as in-store sales dropped and other options, like ecommerce and buy online, pick up in-store (BOPIS) surged. Even with new vaccines potentially coming on the market in the months ahead, it’s likely the trends we’ve seen in 2020 will continue into 2021.

article thumbnail

First Quarter Feedback for Grocery Retail: Insights from the Start of 2021

Retail TouchPoints

Besides trying to keep their stores sufficiently stocked, the biggest challenge for many grocery retailers in 2020 was trying to determine what shopper behaviors would remain in place post-pandemic. The February 2021 edition of the Insights Study found just 8% of participants saying they shopped for groceries exclusively online.

Retail 278
article thumbnail

Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

Dress clothing retailers such as Brooks Brothers filed for bankruptcy , while athleisure wear boomed. Retailers that relied heavily on store sales had to regroup after the pandemic hit. The customers of one of my clients, a retailer of hobbyist products, skew older and retired and did less shopping online. Omnichannel shopping.

article thumbnail

Know a Retail Innovator? Nominate One for a Retail Innovator Award

Retail TouchPoints

8) to nominate a retail practitioner for the 2021 Retail Innovator Awards, which spotlight individuals who create tangible, positive change for their companies, organizations and the retail industry. ” The 2021 winners will join seven years’ worth of impressive retail innovators, including: Ekta Chopra, e.l.f. .

Retail 261