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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. Throughout 2022 and 2023, Facebook continued to maintain its prominent position as the leading social advertising platform across all ecommerce sectors.

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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. So how can you effectively incorporate multichannel commerce into your strategy? What is multichannel selling? Wondering who should be using multichannel selling? It’s not true.

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

In this Q&A with Digital Commerce 360, featured in the 2022 B2B E-Commerce Market Report , Mike Shapaker, chief marketing officer at ChannelAdvisor, discusses how a multichannel commerce platform can help B2B companies create the B2C-like experiences their customers want. . How has B2B buying behavior changed recently?

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

In this Q&A with Digital Commerce 360, featured in the 2022 B2B E-Commerce Market Report , Mike Shapaker, chief marketing officer at ChannelAdvisor, discusses how a multichannel commerce platform can help B2B companies create the B2C-like experiences their customers want. . How has B2B buying behavior changed recently?

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New eMarketer Analyst Report: US Beauty E-Commerce 2022

ChannelAdvisor

The beauty industry is getting a digital makeover, according to eMarketer’s new report, US Beauty E-Commerce 2022: How to Win Over Gen Z and the Ever-Evolving Online Shopper. That’s because the online trends and habits consumers formed during 2020 (e.g.,

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2022 Digital Marketing Trends & Predictions

ROI Revolution

That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. We’re excited to be sharing the insightful analysis of the answers in our upcoming 2022 State of Digital Marketing Survey, which will be released by the end of Q1.

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2023 E-Commerce Series: Adapting to Changing Consumer Behavior (Part 1)

ChannelAdvisor

The 2022 holiday rush is over — but it’s no time to ease up on e-commerce execution. Recession or not, marketers can take swift action to safeguard their businesses and stay resilient in the face of ever-changing consumer behavior. What does consumers’ growing multichannel presence mean for you?