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Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’

Retail TouchPoints

Can Retailers Win a Pricing ‘Game of Chicken’? “We There are many reasons for retailers to be cautious about charging higher prices, but the report indicated that it will be even tougher to do so this year without losing sales or customers.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

In December 2022 the company also brought on its first-ever Chief Digital Officer , Aaron Bundschuh, who will work closely with Detenber to reshape the company’s digital experience. The easy way to do it is to think about us first and just push our products, but that’s not really solving the customer problem.

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Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’

Retail TouchPoints

Want more tips and tools to make 2022 a banner year? Check out our special report Modern Marketing Playbook: 3 Key Tactics for Engaging Customers in a Post-Cookie World. Using First-Party Data to Have a ‘Genuine Impact’.

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RICE 2022: Why Target Brought a Touch of ‘Tar-zhay’ to Grocery Sales

Retail TouchPoints

Loyalty Program Yields Rich Customer Data. “We Gomez reported that the retailer will have quadrupled the number of Black-owned brands it sells by the end of 2022. We’re playing the long game by co-creating with them,” Gomez added. Helping them succeed and driving systemic change is an investment in the future.”.

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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. According to a CDP Institute member survey , 63% of marketers can’t assemble unified customer data. And he’s not alone.

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RICE 2022: How Nike, H&M and Razer are Putting ‘Phygital’ Retail Into Practice

Retail TouchPoints

By providing these loyal gamers with a “clubhouse,” complete with knowledgeable associates and a full gaming arena, the brand increased its engagement with its fans and created advocacy for its in-person presence — reviews posted online averaged approximately 4.8

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Companies with loyal customers understand their customers’ needs and deliver personalized experiences. There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features.