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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

trillion by 2027 – representing over 20% of overall retail sales. On the flip side, the technology can be misused by bad actors in ways that jeopardize security, which in turn damages customer experience, loyalty and trust. In the U.S., ecommerce spending is estimated to reach $1.7

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The Future of Retail is Multilingual

Retail TouchPoints

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. This same barrier can exist for online shoppers navigating ecommerce sites in languages they don’t understand.

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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

Ecommerce became not just a ‘good-to-have’ channel, but a must-have channel for small businesses. Yikun Shao : There were a lot of reactive steps taken during the pandemic — from the rapid adoption of technology and ecommerce to diversifying supply chains — and I think companies are now realizing the benefits of those actions.

Supplies 257
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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

Off-Site Media: An Unassuming Path to Wallet Share Offsite media – such as other digital channels like TV, social and out-of-home – drives engagement at a time when consumers might not be shopping. It’s more effective when retailers empower CPG brands with technology partners that are more transparent.

Retail 324
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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

In this article, we’ll dive into the data to learn about the content that may resonate the most with your audience and offer content marketing tips to leverage different content marketing channels to bring profits to your brand. By 2027, email marketing is expected to generate $17.9 Why is content marketing important?

Blog 158
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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). ad spending by 2027. Building an advertising business is a significant investment that requires time, talent and technology expertise.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Invest in Technology Solutions. To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. billion in 2019 and is projected to reach $10.02