How Retailers Can Use AI to Improve Customer Experience and Build Trust
Retail TouchPoints
FEBRUARY 16, 2024
trillion by 2027 – representing over 20% of overall retail sales. On the flip side, the technology can be misused by bad actors in ways that jeopardize security, which in turn damages customer experience, loyalty and trust. In the U.S., ecommerce spending is estimated to reach $1.7
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