Optimizely

OCTOBER 25, 2018

Is sooner really better than later? Plenty of hit songs have articulated the problem of choosing between now or never , now and later , sooner or later … you get the idea. This common dilemma can also apply to ecommerce marketing—especially when it relates to the psychology behind how customers think. You’ve undoubtedly seen deals for refrigerators, home theatres, and even mattresses that encourage you to purchase a product now, without having to pay for it until a later date.

eCommerce 218

eCommerce Payment Services B2C Presentation 218

Bryan Eisenberg

OCTOBER 26, 2018

Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it. It is like heat escaping from a poorly insulated home or water leaking from an old bucket. Or like the daily death by a 1000 cuts (think Sears). There are really small ones like a paper cut and others that run much deeper. .

Workshop 170

Workshop Improvements Customer Experience Customer 170

RTP blog

OCTOBER 24, 2018

It had been predicted by multiple retail analysts for quite some time, but the long and winding road for Sears finally reached its inevitable conclusion — bankruptcy. The filing represents perhaps retail’s most dramatic “riches to rags” story, and is an unfortunate indicator that even the biggest industry leaders can be toppled if they don’t have a forward-looking strategy.

Retail 150

Retail Toys Books Definition 150

Forrester eCommerce

OCTOBER 23, 2018

As our research has shown, most companies today have pretty immature innovation efforts and one of the biggest hold-backs is their corporate culture. Sadly, most human’s fear change and thus this mentality can keep you from being a driver of market shifts. And overcoming this issue can take years. Want to go faster? Focus first […].

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Marketing 371

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Optimizely

OCTOBER 23, 2018

Writing ad copy is hard. Writing ad copy that’s creative is harder. Writing ad copy that’s creative and converts? That’s an entirely different challenge to tackle. With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point.

B2C 345

B2C Games PPC Social Media 345

Groove

OCTOBER 23, 2018

As digital marketers assemble their goals for 2019, increasing organic traffic is guaranteed to be at the top of many lists. And for most sites, that’s a pretty simple goal to achieve. Conduct keyword research, identify top keywords to rank for, create compelling content aimed at your target personas, rinse and repeat. For eCommerce websites, things aren’t that different.

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BigCommerce Blog eCommerce Platforms eCommerce 275

Forrester eCommerce

OCTOBER 26, 2018

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. 2018’s “Martech 5000” is astonishingly closer to 7,000 vendors, rendering vendor differentiation difficult and vendor selection a nightmare. Forrester recommends starting this process by categorizing vendors in terms of systems of insight (SOI) and systems of engagement […].

Technology 359

Technology Marketing Recommendation B2C 359

Kissmetrics

OCTOBER 23, 2018

Are you frustrated that no one will link to you? Have you tried all of the basic link building methods like email outreach to find out that none of them are working for you? Don’t worry, we’ve all been there. Everyone says you need to write amazing content to build links. And although that helps, what if I told you it isn’t a requirement. Yes, link building is hard, but not impossible.

Article 261

Article Blog SEO Other 261

Groove

OCTOBER 22, 2018

Choosing the right Content Management System (CMS) can be difficult. There are a variety of factors to consider, and depending on your goals and resources, one may offer more functionally and usability to fit your needs. When talking about CMS platforms, the two that are in the spotlight are WordPress and HubSpot. These two are similar in many ways but have some noticeable differences.

Shipping Costs 244

Shipping Costs SEO Social Media Management 244

BigCommerce

OCTOBER 26, 2018

The digital economy is disrupting the world as we know it.

Channel 305

Channel B2B eCommerce 305

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Forrester eCommerce

OCTOBER 26, 2018

Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press. Questions, hope, and more than a little confusion ensued. […].

B2C 354

B2C Marketing Customer Data Management 354

RTP blog

OCTOBER 26, 2018

By Hendrik Laubscher, Buy Box Experts There are few e-Commerce markets as exciting as the Middle East. The area contains some of the wealthiest people on earth, and a market likely to experience consistent growth due to technology becoming a focus as natural resources (oil) diminish. Although the e-Commerce industry is still in its infancy in the region — credit card penetration is still low as customers still largely use cash on delivery to purchase products — as trust grows and credit use in

eCommerce 150

eCommerce eCommerce Marketing Technology Books 150

My Wife Quit Her Job

OCTOBER 22, 2018

A while back, my partner Toni and I launched a free group giveaway service called Go Brand Win. And this service was designed to help ecommerce and Amazon entrepreneurs quickly grow their email lists for free by collaborating with similar brands. How quickly can you expect to grow your list with a group giveaway? Here are some statistics from our very first contest.

eCommerce 147

eCommerce Management Marketing 147

GetElastic

OCTOBER 22, 2018

As previously published on LinkedIn , Ana Milevskaja outlines the facts about microservices that commerce pros should know about. Hardly a day goes by without an article about ecommerce microservices. Microservices is a hot new paradigm for commerce back end among many commerce practitioners. Many developers are experimenting with microservices and others are embracing them head on.

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eCommerce eCommerce Platforms Article Customer Experience 156

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

Retail

Forrester eCommerce

OCTOBER 24, 2018

“Love and marriage, love and marriage They go together like a horse and carriage This I tell you, brother You can’t have one without the other” – Frank Sinatra The New Yorker once wrote of Sinatra that “he sounds the way you would sound if you could speak the things you feel.” In my line […].

Other 353

Other Customer Experience Customer Marketing 353

RTP blog

OCTOBER 23, 2018

By Adam Blair, Executive Editor Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce, along with platforms like Facebook and Google, offer data, analytics and technology to “make each customer visible to us,” said Peter Fader, the Frances and Pei-Yuan Professor of Marketing at The Wharton School, during the recent Sourcing Journal Summit.

Customer 150

Customer Games Electronics Arts 150

My Wife Quit Her Job

OCTOBER 24, 2018

Teri Miyahira is a student in my Create A Profitable Online Store Course and I’m really happy to have her on the show today. Teri runs ShopTeriMiyahiraBeauty.com where she sells vegan, cruelty free makeup online. And what’s cool is that Teri sells a subscription box which means that she gets recurring revenue every single month without having to lift a finger.

Subscription 120

Subscription eCommerce 120

Bootstrapping Ecommerce

OCTOBER 25, 2018

Use these Shopify themes that have been created with a streamlined user-experience & website design in mind to boost your conversion rate optimization! The post The Best Shopify Themes for Conversion Rate Optimization appeared first on Bootstrapping Ecommerce.

Shopify 132

Shopify eCommerce Conversion Optimization 132

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payment Services

Forrester eCommerce

OCTOBER 22, 2018

The rise of AI in sales technology only makes it easier for sales managers to keep tabs on salespeople—salespeople say. AI gives sales managers more visibility into a sales rep’s daily activities and control into the sales process, potentially subverting the spirited sales culture. In the wrong hands, AI can be turned into a micromanagement tool It’s unfortunate, really, because AI […].

Technology 349

Technology Management 349

RTP blog

OCTOBER 22, 2018

By Professor Saravana Jaikumar, IIM Calcutta Consumers today have both more options of goods to buy and more information about those goods than ever before. Now, shopping in an e-marketplace involves the consideration of more products and more sellers at more price points. In such a complex commerce world, how do you develop the right price strategy and increase sales?

eCommerce 150

eCommerce Electronics Consumer Electronics Consumer 150

My Wife Quit Her Job

OCTOBER 24, 2018

Every single day, I get at least 10 emails asking me how to get started with AliExpress dropshipping. And despite my best efforts to steer these readers towards a more sustainable ecommerce business model, they often ignore my advice. Well thanks to Trump, ePacket shipping, a crucial component of Aliexpress dropshipping, is going away soon which will basically kill this business model altogether.

Shipping Costs 120

Shipping Costs Shipping eCommerce 120

Ecommerce Platforms

OCTOBER 22, 2018

This SEMrush review analyzes all the critical details relating to its features, functionalities and overall pricing. And to further establish suitability, it also discusses SEMrush’s drawbacks. At first, we all thought that it would be considerably easy. And it was, but only for a limited period. SEO was quite straightforward back then. Just a couple of strategically placed keywords, then you throw in some links and boom!

Marketing 116

Marketing Social Media SEO PPC 116

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

OCTOBER 24, 2018

In my last post, I highlighted the top five ways that CRM suites are evolving today. CRM suites today (1) support different business models and organizational sizes; (2) operationalize intelligence to impact outcomes; (3) offer vertical editions; (4) expose platform services; and (5) invest in ecosystems of value (AKA, application exchanges). Read more about this […].

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A Better Lemonade Stand

OCTOBER 26, 2018

If you're looking for the best trending products to sell online, this is the definitive resource for finding the best products to sell online. The post How to Find Trending Products to Sell Online appeared first on A Better Lemonade Stand.

Definition 131

Definition 131

Sailthru

OCTOBER 25, 2018

“Is Digital Killing the Luxury Brand?” asked a September Adweek headline. The article focused on luxury retailers’ reluctance to embrace digital , concerned that their exclusivity could be compromised by the Internet’s inherent accessibility. Oh, that headline was from September 2011. Since then, the luxury landscape has changed quite a bit. Gucci allocated more than half its advertising to digital channels this year.

eCommerce 106

eCommerce Jewelry Improvements Mobile 106

Ecommerce Platforms

OCTOBER 25, 2018

Do you currently have the option for your customers to submit forms on your website? This could be a registration form for an event you are running, or a form to gather feedback from your customers based on the usability of your website, or how satisfactory they found your checkout and delivery process. If you do (and you should be) then how is that data collected currently?

Document 106

Document Electronics Events eCommerce Platforms 106

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Forrester eCommerce

OCTOBER 26, 2018

This blog post is part of Forrester’s Holiday 2018 retail series. With Black Friday less than a month away, it’s only a matter of time before holiday promotional activity reaches a fever pitch. But for many consumers, the holiday shopping season brings with it an intense mix of emotions. For some, it’s their favorite time […].

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Customer Blog Consumer Retail 332

A Better Lemonade Stand

OCTOBER 22, 2018

This article will help you to differentiate between the different types of Alibaba suppliers so you can find the right factory to manufacture your products! The post Vetting Alibaba Suppliers: How to Find the Best Factories on Alibaba appeared first on A Better Lemonade Stand.

Article 130

Article 130

Inflow Insights

OCTOBER 23, 2018

There aren’t many variables to the shopping cart and checkout process, and conversion optimization is all about making those few steps as frictionless as possible. Each year we complete an in-depth analysis of the features and technology of twenty best-in-class sites , including their shopping cart and checkout process. In this article, we’ll compare the checkout experience of one of those market leaders, GoPro , with one of our former clients, Bras N Things.

Shopping Carts 105

Shopping Carts Payment Services eCommerce Accessories 105

Ecommerce Platforms

OCTOBER 24, 2018

Volusion has always been one of the most reputable ecommerce platforms out there. Well, the company has released some good news for those current and future Volusion users. All Volusion pricing plans have shifted to a zero transaction fee system , where all of your transactions are completely free, regardless of what you're selling. How Was It Before?

Volusion 91

Volusion Payment Services Payments Shopify 91

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce