Sat.Dec 21, 2019 - Fri.Dec 27, 2019

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6 industries about to get disrupted by the Amazon-effect

GetElastic

Only a few organizations have had a significant impact on other sectors as Amazon. From entertainment to consumer products, cloud computing, ecommerce and media, Amazon has hands in nearly every facet of the economy. Only an army of experts can assess what opportunities and threats Amazon is likely to pose to other industries it is rumored or has promised to disrupt.

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The Key to Survival in a Post-Cookie World

Liveintent

Who stole the cookies from the cookie jar, you ask? Safari and Firefox. Allow me to explain. Safari and Firefox block third-party cookies on their browsers. These cookies carry consumer data between different sources, such as brands, publishers, and various technology platforms like demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs).

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How to Build a Successful Brand Community

Smile.io

If you’ve ever joined a dedicated Facebook group for your favorite clothing brand, or commented on a Reddit thread about that new movie you loved, then you’ve engaged with an online brand community. When you’re passionate about a brand, the chance to share your thoughts and opinions with a group of like-minded people is exciting. That’s what creating a strong brand community is all about.

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Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Forrester eCommerce

Shifting from treating loyalty as a standalone marketing practice to weaving it into the entire customer experience is hard. Enter Nike.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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6 Success Factors For Marketing Measurement

RTP blog

By Nick Mangiapane, Commerce Signals The stakes are high for marketers in proving their ROI. More data, approaches and vendors exist than ever, but it’s difficult for even people working full time in marketing tech to keep up with the changing landscape. Furthermore, many of these companies use the same words to describe themselves making the marketer’s job to parse the differences even more challenging.

Marketing 195
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Best Inventory Management Software (December 2019)

Ecommerce Platforms

You know the drill. A customer stops by your store and tries to buy a product. They're pretty pumped about this new pair of shoes, completing a few hours of research and forking over a large chunk of money during the checkout process. Only one problem lurks in the shadows: The shoes are out of stock. Inventory management software could be the difference between losing customers for life and keeping people around for years to come.

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Call For Participation: Forrester’s 2020 ECM Panel Survey Is Open

Forrester eCommerce

Forrester’s?2020 Global Enterprise Content Management Online Survey is open… and we’re looking for your participation! This survey is intended for?ECM?or?content services decision makers and influencers?in end user organizations. If you are a practitioner inside the private or public sector and make or influence decisions around content management (including document management, records management, content platforms, intranets, or content-centric collaboration), […].

Document 240
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Three Reasons To Take Your Contact Center Into The Cloud

RTP blog

By Anand Janefalkar, UJET In order to stay ahead in today’s highly competitive environment, the realization is that businesses must prioritize digital transformation or be passed by. For retailers, this has meant investing in cloud-based technologies and finding new ways to connect with their customers and expand their digital footprint. While there has been significant growth across e-Commerce, mobile apps, alternative payments options and much more, one area that is currently ripe for digital

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Square vs PayPal (Dec 2019): Clash of the Payment Processing Titans

Ecommerce Platforms

Whether you’re searching for an offline card reader, a way to take credit card payments online , or a POS app, you’ve probably come across both PayPal and Square in the past. Both Square and PayPal are incredibly popular tools for merchants and business owners. They offer an easy way to start making money through your online or offline store, whether you’re taking digital payments, or credit cards.

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My top ten Forbes posts of 2019

Steve Dennis

I will soon be celebrating my third anniversary as a (now Senior) Contributor for Forbes. For those of you that regularly follow my writing and spread the word, I am so very grateful. As the year– and the decade –comes to a close, I’m highlighting, the the ten posts that captured the most attention during the course of 2019. Omnichannel Is Dead.

Toys 117
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From Concept to Deployment: Building Commerce Storefronts with Composable UI

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Thanks for checking out the last FORRward perspective for 2019. We’ll be back in 2020 with more fresh ideas and thoughtful commentary. Wishing everyone a wonderful holiday! Healthcare CIOs are pushing US Congress to block patient data sharing across mobile apps The College of Healthcare Information Management Executives (CHIME), representing more than 3,200 CIOs and […].

Marketing 195
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4 Pricing-Related Tips to Launch a New Product

Wiser

When a new product launch goes well, it’s fantastic! When it goes wrong, it often goes really wrong. (Think Google Glass, the Segway, and Barnes and Noble’s Nook.). What is one common theme across all product launches, good or bad? Pricing. Set the right price for the market , and you may have a winner. Choose the wrong price, and you could alienate your target audience and miss out on potential customers.

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The Best CRM Software Guide (10 Top CRM Tools in 2020)

Ecommerce Platforms

Yes, we’ve heard your requests and finally, here’s the ultimate guide to 10 of the best CRM software you can get for your business. But, before we begin exploring them, have you ever wondered why most people in the ecommerce space now consider sales CRM systems to be critically important? Well, the thing is, managing a growing business, however small, is a lot like having an extensive circle of tight friends.

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Employee Spotlight: Sudipto Manna, Senior Software Test Engineer and Chef Extraordinare

FastSpring

FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! What is your role at FastSpring? I’m a Senior Software Test Engineer at FastSpring. My role involves ensuring that the changes and features we put into place go smoothly so our customers can enjoy a world-class experience with our platform.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Clean up on aisle 3: Walmart’s digital dreams take a markdown

Steve Dennis

One of my favorite quotations—which often appears in my keynotes and is in my forthcoming book —comes from marketing and leadership guru (and long-term friend) Seth Godin : “If failure is not an option then neither is success.”. With recent revelations that Walmart is losing more than $1 billion annually in its e-commerce operations and this past week’s announcement that Bonobo’s founder Andy Dunn, who has been overseeing digital brands since his company was acquired by Walmart, would soon b

Books 88
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Top 10 Get Elastic articles of 2019

GetElastic

As we all prepare for the new year and set our sights on 2020, we can’t ignore the great year that is about to wrap up. We covered a lot of interesting topics on Get Elastic ranging from voice, chatbots, B2B and Amazon. Reflecting on what resonated the most with you, our valued readers, we pulled the top 10 ecommerce articles from 2019. Check ‘em out: The truth about Apple Pay for ecommerce Apple reported retail giants J.Crew and Lululemon have raised mobile conversion with Apple Pay by 20% or m

Article 88
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How to Sell Effectively on Jet and Increase Your Profits

SellBrite

Jet often draws comparisons to Amazon because of its large product catalog and low prices, but what sets it apart from the online retail giant is its real-time pricing algorithm. Jet favors lower prices over quick delivery, and pricing on Jet drops — both on shipping costs and the products themselves — based on which items customers add to their carts, where the items ship from, and what other retailers charge for the items.

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Red Box Vape continues expansion with acquisition of Vapour Lounge

Retail Technology Review

Red Box Vape Ltd has finalised a deal to acquire Vapour Lounge with 5 retail store outlets across Scotland as part of its continuing acquisition programme. This transaction will add a further £0.75m to turnover. The company is one of the fastest-growing UK brands in the sector.

Retail 87
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Private Label Mistakes: 7 Tips from Experts for Rookie Sellers

ecomdash

If you're a first-time private label seller, you may not be as prepared as you think. Aim for success by avoiding these 7 most common mistakes. The post Private Label Mistakes: 7 Tips from Experts for Rookie Sellers appeared first on Ecomdash.

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Looking Into White Label Products? Learn More at the White Label Expo in Las Vegas

Algopix

White label products make up most of the products you see on Amazon , eBay , and Walmart. Sellers looking to capitalize on popular trends often look for white label manufacturers to help them create branded versions of a popular product. White label products are any products sold by one company that another rebrands and sells under their own label. The advantage is that each business can focus on a single aspect of the whole process, such as manufacturing, marketing, and selling.

Seminar 78
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German Ramirez podcast: People buy a promise, a brand, an experience

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with German Ramirez, digital pioneer. The post German Ramirez podcast: People buy a promise, a brand, an experience appeared first on ECOMMERCE GROWTH Blog.

Blog 78
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The All-in-one Guide For WooCommerce Order Bumps

MakeWebBetter

A 10 to 30% growth in your conversion rate and Average Order Value (AOV) would be great, wouldn’t it? And it’ll be icing on the cake if you can achieve it in the simplest way. So if you’re willing to get this at your WooCommerce store, the best move you can make is leveraging WooCommerce […]. The post The All-in-one Guide For WooCommerce Order Bumps appeared first on MakeWebBetter.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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December 2019 Social Media Water Cooler: Q4 Wrap Up

ROI Revolution

Published December 23, 2019. The holidays are a time for reflection and relaxation. So while you’re sipping hot cocoa in front of the fireplace, we’ve compiled some of the top social media advertising updates from Q4 for you to reflect on. Our December 2019 Social Media Water Cooler highlights a new tool from Pinterest, a new feature from Instagram, and a handful of updates from Facebook.

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6 Ways Product Matching and Consolidation Facilitate Sales and Efficiency

Algopix

Every day, 85% of users (3.4 billion) spend six and a half hours browsing the Internet, according to Nielsen. Ecommerce is obviously a highly popular sales channel. However, there are so many online options out there that shopping is becoming increasingly complicated. Above all, today’s online buyers seek smooth and convenient shopping experiences. One of the main advantages of marketplaces and large enterprise websites is that they carry a huge range of products all under one umbrella.

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The secret to engaging young adults (18-24s) online? Personalisation

Retail Technology Review

18-24-year-olds (44%) are more likely to be influenced to buy a product or service online if they’re given a personalised offer, compared to those aged over 55 (24%), research has revealed. However, while it’s been established that the younger generation is influenced by a more bespoke approach, a shocking 57% of all those surveyed agree that the offers they receive online are ‘mostly irrelevant’.

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An Agency Guide to Efficient Client Onboarding

Email Audience

Efficient workflows and established processes are the key factors in having a successful agency-client relationship. In fact, according to Wordstream’s State of Digital Marketing Report, one of the biggest challenges of an agency is getting new clients, retaining them, and managing time. Since word of mouth and client referral is at the top of acquiring new accounts – high-quality client onboarding experience is the number one factor you can optimize to improve sales.

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Get MACH Ready with Orium, Commercetools, and Contentstack

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Using the Power of Psychology to Enhance Your Digital Marketing Campaigns

retailnext

Leveraging psychology as a marketing tactic is a great way to get your brand noticed among millions of potential distractions. If you learn what most engages shoppers and when they are most likely to make a purchase, you can channel that knowledge to attract and retain potential customers. . This is where the applied and experiential knowledge of psychological strategies add real value.

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Political Ads in Emails See 10x Higher Conversions and 3x Higher CTR

Liveintent

Recently, data from our study of political ads in email newsletters was featured in MediaPost : “The 2020 election is about a year away, but political ads are seeing a much higher engagement rate compared with non-political ads. Political ads have a conversion rate 10 times higher and a click-through rate (CTR) three times higher compared with non-political ads.” We’re very proud of our work with campaigns on the LiveIntent platform, which reaches 250 million verified people mo

Travel 63
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Discover remains the most widely accepted card scheme worldwide

Retail Technology Review

The influence of China on global card acceptance is shown by the fact that Discover is accepted at more outlets than Visa and Mastercard as a result of agreements with UnionPay and other schemes.

Other 70
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Not So Many Happy Returns

ChannelAdvisor

“Many happy returns” is an old saying used by some during this time of year. But, for those in the business of selling online or offline, there is another kind of return that is not so happy. According to the UPS Pulse of the Online Shopper Report , 36% of online shoppers had returned at least one product in the three months prior to the study. And during and after the holidays, it’s even more common.

Apparel 59
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.