Mon.Jan 04, 2021

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How A Paid Media Strategy Increased This Client's Revenue By 22%

Groove

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Continue reading to discover how we helped one client increase conversion rate by 17% and revenue by 22% by utilizing Google Shopping, Search and Display ads as well as streamlining paid media strategies for their new website. Paid Media Strategy: Increasing This Client's CVR & Revenue.

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Best Task Management Software

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Most project managers confess to having problems with defining clear objectives. And even when goals are clear, it can be challenging to measure progress. Furthermore, it is not always clear who should be working on which tasks.

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Understanding the UK Value-Add Tax: How to Prepare for Brexit as an Ecommerce Business

BigCommerce

This material does not constitute legal advice and is only for general informational purposes.

eCommerce 403
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How to Use Instagram Shopping to Drive Product Sales

Kissmetrics

Have you used shops on Instagram? With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. What if you could take passive interaction to the next level and actually buy and sell directly from the platform?

eCommerce 339
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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It’s Likely You Already Have Low-Code Developers. Get Them Into Your Security Neighborhood.

Forrester eCommerce

In the world of DevSecOps, a little empathy goes a long way – particularly when it comes to expectations for your developers. While security pros have been steeped in common security flaws and the OWASP Top 10 for years, most developers never took a security course at the university level. As security pros, our job […].

Customer 265
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Brookfield Plans to Go Private in $5.9 Billion Deal

Retail TouchPoints

Brookfield Asset Management has proposed to take its mall operator arm private in a deal valued at $5.9 billion. The company plans to offer $16.50 per share to buy out stakes that it doesn’t already own in Brookfield Property Partners LP and Brookfield Property REIT. The board of directors of Brookfield Property Partners has formed a committee of independent directors to review the proposal.

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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

As many brands continue to “pivot” and find ways to evolve their businesses amid the chaos that is the COVID-19 pandemic, e.l.f. Beauty is riding high on seven consecutive quarters of net sales growth. During its Q2 2021 results call , e.l.f. Beauty leadership reported 7% year-over-year net sales growth , largely driven by the company’s “strength in digital” during the pandemic.

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A Comprehensive Revolut Review for 2021 – Everything You Need to Know

Ecommerce Platforms

Are you tired of relying on multiple platforms to handle different aspects of your money? If so, Revolut could be the answer. . Revolut offers a one-stop-shop for all things finances, providing everything you need to save, send, invest, and spend your money well. You'll also enjoy the freedom of spending and transferring money abroad without fuss and extortionate fees. .

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Sportswear Brand On’s First Global Flagship Debuts With a ‘Magic Wall’

Retail TouchPoints

Swiss performance sportswear brand On has opened a global flagship store in New York’s NoHo neighborhood — its first standalone brick-and-mortar store — boasting a design-centric and technologically driven approach to the in-store consumer experience. Centered around an innovative “Magic Wall” spanning nearly the full length and height of the store, the space offers a running shoe shopping experience that combines convenience with opportunities for both fun and exploration.

Outdoor 263
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3 tips to win over millennials and Gen Z at checkout

RetailDive

To keep up with young shoppers, retailers need to provide experiences that offer both instant gratification and the flexibility to enable a frictionless shopping experience.

Retail 135
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From Concept to Deployment: Building Commerce Storefronts with Composable UI

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The Future of Retail is 3D

Retail TouchPoints

The repercussions to the traditional retail sector in the wake of the COVID pandemic are well documented and experienced far and wide. However, as social distancing reduces footfall and revenue in physical shops, placing malls and main streets at risk, ecommerce is experiencing record levels of growth. In the coming years, this booming online retail industry is set to be revolutionised by high-performance technology that’s more commonly associated with video games than digital shopping: implemen

Retail 260
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Gordon’s taps into consumer behaviour with alcohol-free spirit

TalkingRetail

Gordon’s has launched an alcohol-free variant, Gordon’s 0.0%, following an initial launch in December 2020 in Tesco. The 700ml variant retails at £14 and is made with “the same finest distilled botanicals as Gordon’s London Dry Gin”. Brand owner Diageo said low- and no-alcohol spirits is currently the fastest growing segment within the alcohol category.

Consumer 126
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MARQUE Luxury Continues U.S. Expansion with New York Showroom

Retail TouchPoints

Seeking to take advantage of a growing resale market, pre-owned designer goods reseller MARQUE Luxury has opened a New York showroom located at 261 Fifth Ave., marking the retailer’s first location in the northeast and its third on the East Coast. Throughout the U.S. and online, MARQUE showrooms carry luxury brands, including labels such as Chanel, Louis Vuitton and Gucci, among others.

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Frozen grocery sales finish 2020 on a high, figures reveal

TalkingRetail

Frozen food sales finished 2020 on a high, adding another £252m in sales in the past three months, new figures reveal. The latest Kantar figures, released by the British Frozen Food Federation, show that the frozen food aisle has been the star performer of grocery retail in the past 12 months, performing better in terms.

Retail 122
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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JCPenney CEO Out; New Owners Start Executive Search

Retail TouchPoints

JCPenney CEO Jill Soltau has stepped down as the retailer’s new owners, Simon Property Group and Brookfield Asset Management , begin a search for a new leader to reinvigorate the retailer. Stanley Shashoua, Chief Investment Officer at Simon, will serve as interim CEO, supported by a temporary office of the CEO that includes “key members of JCPenney’s current leadership team.”.

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Building a Modern Digital Storefront with Microservices

Fabric Blog

Your storefront is the most important page on your e-commerce site. It is the page that gets the most traffic and is often the first place your target customers interact with your business.

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Simon Completes Acquisition of Taubman Centers

Retail TouchPoints

Mall operator Simon Property Group has completed its acquisition of an 80% ownership interest in the Taubman Realty Group Limited Partnership (TRG), which owns, manages and/or leases 26 regional, super-regional and outlet malls in the U.S. and Asia. . Under the terms of the transaction, Simon — through its operating partnership Simon Property Group L.P. — acquired all of Taubman Centers Inc.’s (TCO) common stock for $43 per share in cash.

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Convenience retailers recognised by the Queen

TalkingRetail

Several figures from the convenience sector have been recognised in this year’s New Year’s Honours list. Spar store manager Linda Carrington received a British Empire Medal (BEM) in The Queen’s New Year Honours for 2021. Carrington, who manages AF Blakemore’s Laceby Lodge forecourt convenience store in Grimsby, was recognised for her exceptional services to the.

Retail 96
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Get MACH Ready with Orium, Commercetools, and Contentstack

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eCommerce Size Guide: Best Practices for Fashion Brands

ESW

Are you fed up with handling a deluge of eCommerce returns because consumers order the same product in three different sizes? You’re not alone. According to a 2019 report by customer experience platform Narvar , 48% of U.S. consumers report ordering more than one size of the same item to try it on at home; 46% of consumers return items because the size, fit or color is wrong.

Fashion 78
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Nisa retailers support consumers’ New Year’s resolutions

TalkingRetail

Nisa retailers are supporting consumers’ New Year’s resolutions with deals on superfoods and snacking. Retailers are being encouraged to highlight the healthy ranges in their stores using eye-catching POS, while the healthy living event will also be promoted in Nisa consumer leaflets, as well as on social media channels. The campaign includes a feature on.

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December 2020 COVID-19 + Ecommerce Update

ROI Revolution

Published January 4, 2021. Q1 2021 has finally begun. As we put 2020 behind us, marketers and executives aren’t leaving behind their concerns about COVID-19. Let’s take some time to review last month’s COVID-19 + ecommerce news as we prepare to move ahead into January. Visit this blog post for more COVID-19 news about where the world of ecommerce has gone since last March when the pandemic started.

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James Hall unveils £60,000 giveaway

TalkingRetail

James Hall & Co, Spar wholesaler for the north of England, has launched a £60,000 giveaway designed to help families in what traditionally can be a financially tough period. Customers will have the chance to win £100 every day, redeem 1,000s of vouchers across the majority of products in north of England Spar stores, and.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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It's a done deal

RetailDive

Several retail mergers, acquisitions and partnerships closed at year's end.

Retail 122
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Budweiser kicks off Dry January initiative with footballer support

TalkingRetail

Budweiser is running a #TeamZero initiative this month to “encourage consumers to make smart drinking choices”. The initiative aims to help consumers use Dry January as a “springboard to focus on their health, wellbeing and personal ambitions for the year ahead with fewer distractions – starting 2021 the way they mean to go on”. The.

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Online shoppers more concerned about deliveries than personal security, according to PCI Pal survey

Retail Technology Review

A recent survey of 2,000 online shoppers in the UK, commissioned by PCI Pal, found that shoppers are more concerned about prices, speed and cost of deliveries or being able to find specific products over and above security of their personal data.

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Maltesers cake bars available to One Stop

TalkingRetail

Mars Chocolate Drinks and Treats has launched a Maltesers cake bar variant, in a move designed to “reinvigorate” the cake bar category. The cake bar is available now to One Stop stores and consists of a malt-flavoured sponge, topped with a malt cream containing Maltesers pieces. The brand said the cake bar category has grown.

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From Data to Decisions: Maximizing Retail Potential With AI

Discover how retailers are transforming data into actionable insights for growth. By leveraging data and analytics to their potential, retailers can enhance decision-making, improve customer experiences, and streamline operations to stay ahead of the competition. From Data to Decisions: Maximizing Retail Potential With AI, authored by Orium, commercetools, and Google Cloud, demonstrates how businesses can unify and activate data across the tech stack to achieve retail excellence and create growt

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Booming e-commerce with wine & spirits requires new logistics concepts

Retail Technology Review

Europe is one of the most important markets for wines and spirits. In 2019, almost a third of the world's wines were produced here. Due to the Corona crisis, the already growing e-commerce in this sector has continued to expand heavily during this year.

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Veganuary 2021 is biggest yet

TalkingRetail

More than 440,000 people have already signed-up for Veganuary 2021 – the 31-day vegan challenge – making it the biggest cohort since the pledge began in 2014. Veganuary is urging everyone to embrace this unique opportunity to reshape the future and sign-up to try vegan this month.

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New J.C. Penney holds on to key officers as Soltau departs

RetailDive

CFO Bill Wafford is among the executives staying on at the retailer as it searches for a chief executive under new owners.

Retail 90
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Weetabix encourages healthy breakfasts with TV advert

TalkingRetail

Weetabix is bringing back its “Have You Had Yours?” campaign to “encourage the nation to start the day right”. The £2m campaign is set to reach 70% of the UK population across TV, video-on-demand, online, and social media platforms throughout January and February. The campaign is supported by a “Start the year with an Original.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.