H&M’s New SoHo Location Features Secondhand Shop-in-Shop
Retail TouchPoints
FEBRUARY 6, 2024
7, 2024, New York-based vintage clothing designer and accessories seller James Veloria will curate select pieces for the secondhand section. Inside H&M ’s new store in NYC’s SoHo neighborhood, the fast fashion retailer has nested a shop-in-shop featuring curated secondhand pieces — the brand’s first resale location in North America.
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