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How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic

Kissmetrics

Cohort Analysis is a particularly useful feature for marketers and small businesses. What is a Cohort Analysis? To understand what a cohort analysis is, it’s necessary to define a “cohort” first. A cohort analysis, then, is the process of analyzing the behavior of groups of users.

eCommerce 350
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Why You Should Audit Your YouTube Channel

Kissmetrics

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content. Why Your YouTube Channel Needs an Audit.

Channel 309
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How to Choose The Right Local SEO Agency

Kissmetrics

If you have the right local SEO agency, that’s not a problem. Know Your Goals and Desired Outcomes for Local SEO. Your conversion rates are higher, advertising is cheaper, and your return on marketing investment is better. 7 Characteristics of a Great Local SEO Agency. Do you know how to choose the right agency?

SEO 271
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We Analyzed The Top 7,000 Websites in 22 Industries. Here’s What We Learned About Their Approach to SEO and Paid Advertising.

Kissmetrics

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? In this analysis, we only looked at companies that ranked well and had at least a 4-star review or higher. There is no one-size-fits-all approach to digital marketing.

SEO 244
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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

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How to Know If Your SEO Firm Is Hurting You with Black Hat Techniques

Kissmetrics

Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I wrote this article to help you figure out if your SEO agency is doing good or doing harm. So you hire an SEO agency.

SEO 287
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How to Conduct a Competitive Analysis for Your Online Business [with Templates]

BigCommerce

This is known as competitive analysis. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors. . How to Conduct Your Competitive Analysis. What information is included in their marketing banners and callouts?