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How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic

Kissmetrics

Cohort Analysis is a particularly useful feature for marketers and small businesses. What is a Cohort Analysis? To understand what a cohort analysis is, it’s necessary to define a “cohort” first. A cohort analysis, then, is the process of analyzing the behavior of groups of users.

eCommerce 350
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Why You Should Audit Your YouTube Channel

Kissmetrics

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

Channel 309
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How to Choose The Right Local SEO Agency

Kissmetrics

If you have the right local SEO agency, that’s not a problem. Know Your Goals and Desired Outcomes for Local SEO. If you’re hiring a local SEO agency, they should place special emphasis on the metrics that impact your revenue directly. 7 Characteristics of a Great Local SEO Agency. Agency focus.

SEO 271
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How to Know If Your SEO Firm Is Hurting You with Black Hat Techniques

Kissmetrics

Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I wrote this article to help you figure out if your SEO agency is doing good or doing harm. So you hire an SEO agency.

SEO 287
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We Analyzed The Top 7,000 Websites in 22 Industries. Here’s What We Learned About Their Approach to SEO and Paid Advertising.

Kissmetrics

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? In this analysis, we only looked at companies that ranked well and had at least a 4-star review or higher. Focusing on SEO can benefit these companies more.

SEO 244
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How to Conduct a Competitive Analysis for Your Online Business [with Templates]

BigCommerce

This is known as competitive analysis. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors. . How to Conduct Your Competitive Analysis. You want to make sure shoppers have a reason to pick you over everyone else.

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BigCommerce SEO – Make Your Products Show in Search

Groove

Search Engine Optimization (SEO) can make or break your BigCommerce store. Having a well optimized store can assist growing your organic channel. BigCommerce SEO Basics. Use SEO Optimized (Short) URL Structure. Tips and Tricks to Enhance BigCommerce SEO. This will give you a shorter and cleaner URL structure.