How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic
Kissmetrics
FEBRUARY 20, 2021
Cohort Analysis is a particularly useful feature for marketers and small businesses. What is a Cohort Analysis? To understand what a cohort analysis is, it’s necessary to define a “cohort” first. A cohort analysis, then, is the process of analyzing the behavior of groups of users.
Let's personalize your content