Retail TouchPoints

JANUARY 31, 2024

As a result, brands and retailers have had to up their game for their omnichannel strategies to ensure they have the new features and functionality that consumers require to find the best products at the best price. We had so much price sensitivity shining through as a big core theme for what drives channel decisions,” Minkow said.

Shipping Costs 264

Shipping Costs Consumer Mobile Channel 264

Retail TouchPoints

MARCH 6, 2024

Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy. Returns are a major cost of doing retail business of any kind, but especially online.

Customer Experience 288

Customer Experience Shipping Costs eCommerce Improvements 288

ESW

APRIL 5, 2023

While every brand with a DTC channel dreams of a sudden surge in website traffic, too much of a good thing can do irreparable damage to even the most established online retailer. Preparing a DTC channel for peak season is a must for growing revenue and preserving brand reputation. Proper preparation reduces headaches and boosts sales.

Channel 78

Channel Merchant Services Payments Payment Services 78

Retail TouchPoints

NOVEMBER 2, 2021

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. By analyzing your customer base, ecommerce players can also create and track user cohorts based on acquisition date and channel. Key Takeaways.

Point of Sale 299

Point of Sale Mobile Customer Marketing 299

Retail TouchPoints

AUGUST 22, 2022

The ability to walk a store and observe customers made diagnosing performance more about experience than detailed analysis. The shift from store retail to online and omnichannel has changed the equation. If a couple of stores are down versus last year, I can visit those stores and diagnose in a few minutes what’s going on.”.

Retail 243

Retail Omnichannel Multichannel Operations 243

Retail TouchPoints

JANUARY 11, 2024

Now is not the time to be in analysis paralysis. Today’s shoppers expect real-time responses, seamless omnichannel shopping, virtual shopping assistants, customized offers and more. Retailers must move quickly to deploy transformative technologies or risk putting relevancy and their brand experience at risk.

Retail 273

Retail eCommerce Technology Social Media 273

365 Retail

MAY 17, 2022

In this context, solutions that manage the growing number of complex multi-channel payments for retailers while delivering hyper-personalised services – aka services that respond to the specific needs of the merchant, based on their target demographic habits and preferences and geographical regions – is important for customer experience.

Merchant Services 105

Merchant Services White Paper Payment Services Multi-channel 105

Retail TouchPoints

JANUARY 8, 2024

Retailers are no longer able to ignore the impacts of theft, fraud and abuse within their online channels. As a result, retailers must ensure their 2024 loss prevention plans incorporate an omnichannel approach that considers all avenues for loss.

Recommendation 258

Recommendation Omnichannel Shipping Costs eCommerce 258

ESW

SEPTEMBER 7, 2020

Most people wouldn’t consider a global pandemic the best time to launch a new sales channel, but that’s precisely what PepsiCo did with the launch of two CPGs DTC websites. Whether you call it sourcing community feedback or mining user data, Pepsi’s DTC channels allow it to own its relationship with consumers,” she writes.

Food and Beverages 78

Food and Beverages Consumer Goods Consumer Channel 78

Retail TouchPoints

APRIL 10, 2023

The ultimate goal is to deliver personalized, omnichannel experiences to customers in all of Pandora’s 100 markets. In 2022, Pandora banked 600 million visits across its online channels and stores. To do that will take a years-long effort, already underway, to break down data silos and transform the company’s global operations.

Jewelry 275

Jewelry Omnichannel Operations Technology 275

Retail TouchPoints

AUGUST 29, 2023

Create seamless experiences: Personalizing an end-to-end customer experience requires orchestration across channels, so personalization and omnichannel journeys are inextricably linked. It has to be cross-channel. Unify customer data and insights: We know customer data is critical for personalization.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

lateshipment

JULY 12, 2022

As such, automated chatbots benefit those who use them and those who contact the business through other channels. Omnichannel Access and Centralization. As the customer can’t call a local store or stop in on their way home from work, having different channels through which to contact the business is a must.

eCommerce 130

eCommerce Customer Customer Experience Social Media 130

Retail TouchPoints

OCTOBER 31, 2023

Consumers’ ongoing shift to digital channels, and the unpredictability of their purchasing behaviors, is driving retailers to be conservative with their holiday hiring. According to analysis from global coaching firm Challenger, Gray & Christmas , U.S. Allow associates to focus on their strengths.

Omnichannel 278

Omnichannel Consumer Management Technology 278

Retalon

APRIL 21, 2021

Omnichannel order fulfillment that drives customer experience (and boosts profits). Although the trend towards omnichannel fulfillment is not new, the pandemic changed many retailers’ business models almost overnight, and these changes are not going away. What is omnichannel order fulfillment in retail?

Order Fulfillment 41

Order Fulfillment Fulfillment Omnichannel Shipping Costs 41

Retail TouchPoints

MAY 10, 2022

Now, the inaugural RICE represents an expanded collective of well-known events and brands across ecommerce, omnichannel and store design. Omnichannel’ is no longer a buzzword but table stakes, and there are so many new ways for brands to engage with consumers and drive retail sales, including social commerce and the metaverse.

Retail 284

Retail Internet Retail Events Omnichannel 284

Retail TouchPoints

DECEMBER 28, 2022

With over 20 years of experience as a thought leader, advisor and mentor, Agarwal brings a unique perspective across multiple segments, including merchandise planning, distribution, warehousing, decision analysis, risk analysis and strategy development.

Management 279

Management Order Fulfillment Fulfillment Shipping Costs 279

Retail TouchPoints

JUNE 8, 2023

It’s designed to dig into the new channels and technologies driving the future of connected commerce. This is certainly a loaded question and will require a lot of thought and careful analysis within your team. Q: How can I tell if Web3 really makes sense for my brand?

Technology 284

Technology Customer Loyalty Omnichannel Consumer 284

Groove

MARCH 3, 2022

Regardless of the channel that you’re pulling the data from, coordinating these sources is fairly straightforward when going into each individual platform. However, an analytics platform, such as Glew.io , that connects multiple sources of data streamlines the collection and analysis process. Social media? Google Analytics?

Merchant Services 195

Merchant Services Subscription eCommerce Reference 195

Retail TouchPoints

OCTOBER 26, 2022

The combination of greater availability of venture capital, more affordable digital advertising options and direct-to-consumer sales channels has removed previous barriers of launching new brands. An omnichannel approach is what’s required to drive ongoing success — one that is evaluated often, tested and optimized.

Food and Beverages 243

Food and Beverages Multichannel Consumer Channel 243

Retail TouchPoints

AUGUST 9, 2021

A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to 41 months. Many companies are accustomed to viewing performance by channel, by store or by product. The health of a company’s relationship with these individuals transcends the store, the channel and the product.

Customer 299

Customer Multi-channel B2C Omnichannel 299

Retail TouchPoints

JULY 26, 2022

We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. For the 2022 holiday season, the trillion-dollar question is how do brands and retailers maintain growth, but do it profitably with an omnichannel approach? 5: Retailers will Test NFT Drops.

Shipping Costs 305

Shipping Costs Gifts Fulfillment Consumer 305

Wiser

APRIL 16, 2024

Category management strategies are increasingly integrated with online platforms, providing a seamless omnichannel shopping experience for consumers. In the context of premium brands, for example, the strategic consolidation of data sources into a singular analysis tool has been pivotal.

Technology 78

Technology Management Presentation Supplies 78

Dynamic Action

AUGUST 8, 2023

Summary The retail world is moving away from siloed channels and siloed data with the rise of omnichannel and customer-centricity. Retailers must integrate customer interactions across all channels to provide a connected shopping experience. to see how all of these areas work together.

Customer 62

Customer Retail Omnichannel Channel 62

Retail TouchPoints

NOVEMBER 25, 2020

” Like many retailers, Mejuri acquires and engages its customers from a diverse set of marketing channels, including Facebook, Instagram, Pinterest and Google. This granular data also makes it easier for the retailer to analyze its business by channel and international geography.

Information 219

Information Shipping Costs Fulfillment Shipping 219

Dynamic Action

JULY 31, 2023

In an omnichannel environment, it is crucial to connect and understand data across channels. Luckily, with dynamic and data-driven product sorting technology, you can optimize this process so customers like Mary are able to find the items they are most interested in on your channels.

Customer 62

Customer Omnichannel Social Media Channel 62

GetElastic

AUGUST 18, 2021

Prioritizing channels with larger contributors to current traffic. Digital self-serve and remote channels free up businesses’ CSRs and sales representatives for higher value services. Omnichannel retailing has become a cornerstone of global B2B sales, establishing itself as the new standard, not the exception.

B2B 145

B2B eCommerce Payment Services Marketing 145

Optimizely

AUGUST 16, 2018

Because of that, you have to ask your IT team for help pulling the numbers, centralizing the data, and running detailed reports on your latest omnichannel campaign. As the channels your buyers use proliferate at a rapid pace, so too do the systems that marketers use to execute campaigns. The many systems of B2C marketing.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Retail TouchPoints

JULY 28, 2023

“Instead, they need to understand the nuances of the consumer as an individual — pay close attention to data and analytics — and use that insight to offer the right product and the right experience at the right price in the right places on the right channels.”

Consumer 245

Consumer Leisure Multi-channel Retail 245

Algopix

OCTOBER 7, 2020

A report by BigCommerce shows that customers actually shop across a wide range of channels. Although Amazon is the major player, the remaining sales channels should not be neglected. Multichannel selling will increase sellers’ exposure and customer reach by offering products on different channels. However, this is not the case.

Multichannel 78

Multichannel eCommerce Omnichannel Shipping Costs 78

Omnisend

JULY 23, 2023

“At just the right time” messages are more pronounced than ever, making omnichannel marketing on channels that you control exceptionally important. For this analysis of the first six months of 2023, we looked at more than 10.5 For this analysis of the first six months of 2023, we looked at more than 10.5 of email sends.

Food and Beverages 78

Food and Beverages Marketing eCommerce Books 78

RTP blog

MARCH 12, 2018

With these new formulas for success come new considerations and pitfalls for retailers to consider as they innovate and strive to understand how different channels and customer touch points interact. While only 40% of retailers have merged online and offline channels so far, an additional 34% plan to do so in the coming years.

Retail 150

Retail Subscription eCommerce Platforms Specialty Retailers 150

Retail TouchPoints

AUGUST 22, 2023

Conduct customer journey analysis: Because there are many mass and niche marketplaces to sell through, Minkow recommended that brands begin by conducting customer journey work: “I cannot stress enough how important this is when designing a marketplace strategy to bake into an overall commerce strategy,” she said.

Small Business Retail 244

Small Business Retail Download Operations Fulfillment 244

Kibo

SEPTEMBER 2, 2020

In order to take action in real time to deliver a customized experience to every visitor across channels, 1-to-1 personalization requires rapid data aggregation and analysis, cross-channel deployment, and machine learning optimization. Omnichannel Personalization.

Recommendation 62

Recommendation Omnichannel Customer Retention Customer Experience 62

retailnext

APRIL 1, 2021

In my first blog post, “ The Relevance of Physical Retail in the Customer Channel ,” available on empatheticmachines.org , I spoke about the relevance of physical retail today as well as introduced the idea of the Customer Channel. Today, I’m going to dive into some of the technology empowering the Customer Channel in physical retail.

Channel 40

Channel Technology Customer Retail 40

Retail TouchPoints

JANUARY 19, 2023

During the sales period, 62 influencer and retailer-run livestream channels surpassed RMB 100 million ( $14.2 million ), according to Retail TouchPoints analysis of the shopping holiday. Executives seeking hard numbers about livestreaming’s power can look to Alibaba’s 11.11 festival in 2022 for proof. Who is our target consumer?”

Social Media 298

Social Media X-cart Consumer Events 298

Omnisend

DECEMBER 27, 2021

Over 80% of brands worldwide use affiliate marketing as a digital marketing channel to drive traffic to their sites. It’s also one of the highest-converting digital marketing channels, as seen by 15% of digital media earnings coming from affiliate commissions. Drives traffic across several channels. Competitor analysis.

eCommerce 148

eCommerce Social Media Channel Marketing 148

GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. This is especially true for many B2B businesses who previously never had digital channels.

B2C 148

B2C B2B Technology Channel 148