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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

Kissmetrics

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Metrics.

Marketing 287
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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

For example, a shopper may visit a grocery store to get core staples and still visit the farmers market every week to get high-quality produce that also supports local farms. As a result, many consumers ( 68% ) are overall more cautious about the decisions they make.

Consumer 215
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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process. For posterity’s sake, we recommend continuing to track your data through UA until its end next summer.

eCommerce 254
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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

Predict the future: So often, companies’ attempts to build personalization capabilities take them on a multi-year trajectory that lands them at parity with the past once they arrive. Think big — way outside the product recommendations box. It has to be cross-channel. Instead, build practices to stay close to customer insights.

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Why You Should Use An Intelligent Product Market Research Platform

Algopix

The eCommerce industry continues to grow every year, and online retailers feel the pressure that comes with increased competition in all areas and markets across the eCommerce world. Here are 5 essential reasons why using product market research platform is necessary to all Amazon, Walmart, and eBay sellers: 1.

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Gift Card Lawsuits Can Be Avoided — Here’s How

Retail TouchPoints

Responsibility for your gift card program typically lives in the marketing department. In the past year, the industry has seen multiple multi-million-dollar lawsuits filed and settled against well-established brands such as Dunkin’ and H&M. Areas of analysis should include state unclaimed property laws, also known as escheatment.

Gifts 238
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Maximizing Repeat Buyers on Amazon: Strategies for eCommerce Success

Algopix

After all, marketing to an existing customer is much easier than continually finding new ones. Provides referrals/reviews: As brand advocates, they are likely to recommend you to friends or leave positive reviews. Personalized Communication Use purchase history data to tailor content and product recommendations.

eCommerce 111