Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

JANUARY 15, 2020

That said, tracking too many metrics can make a thorough analysis difficult. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO).

PPC 162

PPC eCommerce SEO X-cart 162

Groove

APRIL 4, 2024

Our BigCommerce Performance Data Benchmarking Group concentrates on five core metrics that are integral to our analysis: sessions, orders, net sales, conversion rate, and average order value. Tailored recommendations and limited-time promotions can also motivate customers to spend more.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

GetElastic

SEPTEMBER 15, 2021

Aside from product recommendations and shopping carts, businesses are prioritizing personalization in key components and functions such as search, catalogs, pricing mechanisms, and merchandising. Creating personalized product recommendations. Using mini-catalogs to support internal operations and teams along with the buyer.

B2B 146

B2B eCommerce Customer SEO 146

Inflow Insights

JANUARY 22, 2020

After we implemented our SEO optimizations to the article, it began ranking #1 in Google for several of our target keywords (while additional target keywords also moved up in the search engine rankings). Note : Our eCommerce SEO experts can perform effective keyword research like this for your online store to make profitable recommendations.

eCommerce 189

eCommerce SEO Article Recommendation 189

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. The problem is that data is crucial to understanding how effective your PPC and SEO campaigns are.

PPC 348

PPC SEO Gifts Definition 348

Inflow Insights

OCTOBER 21, 2021

In this blog, we’ll walk you through the Google Shopping tracking process we use for our eCommerce PPC clients — a process you can easily replicate with your own accounts. This provides a top-level data breakdown without our team having to dig too far for analysis. How to Set Up Free Google Shopping Tracking.

Merchant Services 113

Merchant Services PPC SEO Recommendation 113

Kissmetrics

NOVEMBER 4, 2020

At the click of a mouse button, you can install an SEO plugin and open doors to higher productivity levels. I’ve organized the post into three sections – content organizing, on-page SEO metadata and usability analysis, and link building and outreach management. On-page SEO and Usability Analysis.

SEO 363

SEO Article Social Media Mobile 363

Kissmetrics

MARCH 1, 2018

The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. Which means if you can get a search results page that looks like this: You’re not only cashing in on SEO; you’re doubling down with your ad campaign. Automation is critical. Let’s start with the basics.

PPC 199

PPC Recommendation Mobile SEO 199

Kissmetrics

FEBRUARY 4, 2021

We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more. NP Digital Case Studies and Awards.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

AUGUST 22, 2017

He continues in elaborating that, off course, hiring someone who can understand not just the alphabet soup of online marketing – like SEO, PPC, PR and CRO, is important, but so too is realizing that one person cannot do everything.

Management 212

Management SEO PPC Social Media 212

SellBrite

JULY 28, 2020

However, each model will experience the competitive landscape in a different way, which should affect how sellers approach product research and competitive analysis. Private label sellers, do a qualitative analysis of your competitors. Are their descriptions SEO optimized ? What do their product listings look like?

Shipping Costs 125

Shipping Costs Fulfillment Shipping Subscription 125

eCommerceFuel

AUGUST 2, 2023

This is part of the secret sauce of Amazon SEO. When we run PPC ads on Amazon, we are mainly looking to use the PPC as a method of increasing our organic search ranking in Amazon.” — ECF Member One ECF member generated $8,197 in sales from $459 ad spend—a 1,685% increase. It’s the best PPC $ we’ve spent.” —ECF

PPC 26

PPC Improvements Management SEO 26

Inflow Insights

APRIL 17, 2020

Note: We’ve been helping eCommerce companies with their SEO for over a decade. If you’d like us to improve your search traffic, detect and fix content decay, or improve your SEO in any other way, you can start a conversation with us here. Following this initial analysis, we proceeded to analyze the next five results as well.

eCommerce 89

eCommerce SEO Article Other 89

Inflow Insights

OCTOBER 27, 2021

Instead, we recommend conversion tracking with individual users. The chart also doesn’t show the traffic channel mix , which (as we’ve mentioned) is by far the most important factor for time-based conversion rate analysis. We’d expect the same effect if a client started PPC efforts (Iike Google Ads) from scratch, as well.

Channel 113

Channel Mobile eCommerce PPC 113

Kissmetrics

FEBRUARY 17, 2021

In psychology, this experiment is related to “analysis paralysis,” or the idea that making no choice is better than making a tough choice. Here are a few of the ones I recommend the most. And this can be helpful when you’re retargeting or using PPC ads. But some tactics still work better than others. Easy enough.

Customer Retention 303

Customer Retention Article Marketing Other 303

Ecommerce Platforms

AUGUST 20, 2022

Instapage is a tool designed to simplify the creation and analysis of landing pages. Design assistant with AI support to help you build landing pages more effectively with data-backed recommendations specific to your audience, goals, and industry.

Arts 104

Arts Live Chat Improvements PPC 104

Inflow Insights

AUGUST 11, 2021

Most online marketing — like PPC and paid social — is intrusive. Pro tip: With enough historical analysis, you’ll probably see what we’ve been seeing for years — customers are starting the holiday shopping season earlier than ever. What are the Benefits of Holiday Email Marketing? Build on Successes and Learn from Mistakes.

Marketing 144

Marketing eCommerce Social Media X-cart 144

Inflow Insights

MAY 3, 2019

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. The first step is choosing your goal or objective such as: Sales If you are first starting out, we’d recommend choosing this goal.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Kissmetrics

MARCH 9, 2018

When starting out, they were simply buying PPC ads and running social campaigns to drive traffic to their site that would ideally lead to sales. That means that PayPal didn’t have to spend millions, or even thousands, a year on PPC ads to generate customers. The cost-benefit analysis is simple and easy for any new user to complete.

Blog 210

Blog PPC Books PayPal 210

Kissmetrics

FEBRUARY 18, 2021

Here are some of the best competitive analysis tools out there: 1. Ubersuggest is an all-in-one SEO tool that provides keyword analysis, competitive analysis, and SEO data. Most of the competitive analysis tools on this list focus on SEO, social, or paid ads. Price : Free.

Social Media 351

Social Media SEO Blog PPC 351

Ecommerce Platforms

SEPTEMBER 16, 2020

When you consider the stats below, it's no wonder ecommerce owners want to use the best Shopify SEO apps: Last year, Google was responsible for just shy of 75% of all global desktop traffic. 70% of marketers believe SEO is more effective than PPC. The Best Shopify SEO Apps. Plug in SEO. Let's dive in!

SEO 104

SEO Shopify Marketing eCommerce 104

Inflow Insights

JANUARY 28, 2021

One of the more challenging aspects of SEO is proving that the juice is worth the squeeze, especially with eCommerce websites. With so many moving parts involved, it can be difficult to directly attribute improvements in organic performance to SEO initiatives. Proper SEO testing can help. How SEO testing works.

SEO 110

SEO eCommerce Shipping Costs Other 110

Omnisend

OCTOBER 5, 2021

Paid search, paid social, and SEO together to drive up ongoing revenue and return on investment for e-commerce brands. If you’re spending on paid social, paid ads, SEO, we want to be able to remarket to them. Strategies that needed SEO, PPC, and paid social. We spoke to our clients.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Omnisend

OCTOBER 5, 2021

Paid search, paid social, and SEO together to drive up ongoing revenue and return on investment for e-commerce brands. If you’re spending on paid social, paid ads, SEO, we want to be able to remarket to them. Strategies that needed SEO, PPC, and paid social. We spoke to our clients.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Inflow Insights

DECEMBER 8, 2021

Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. With ever-changing SEO standards, eCommerce brands today must be continuously updating and maintaining their sites throughout the year. PPC Metrics. Technical SEO Audit. Table of Contents.

Improvements 106

Improvements Marketing PPC SEO 106

Inflow Insights

NOVEMBER 29, 2021

Semrush’s PPC Toolkit. SpyFu’s PPC Research. Therefore, while Amazon is technically a competitor in this report, a smart PPC marketer recognizes it’s not a brand their smaller client should be worried about. For more budget forecasts, we recommend the Campaign Target ROAS Simulator. Semrush’s PPC Toolkit.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

Inflow Insights

JANUARY 28, 2021

One of the more challenging aspects of SEO is proving that the juice is worth the squeeze, especially with eCommerce websites. With so many moving parts involved, it can be difficult to directly attribute improvements in organic performance to SEO initiatives. Proper SEO testing can help. How SEO testing works.

SEO 78

SEO eCommerce Shipping Costs Other 78

Inflow Insights

NOVEMBER 15, 2021

We use it frequently to monitor top-performing products on a client’s site and in their PPC campaigns, keeping an eye on seasonality, product categories, and other important metrics to optimize our current Google Ads marketing strategy and plan ahead for next season. We created this template to keep that information all in one place.

PPC 112

PPC eCommerce Download Supplies 112

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

JUNE 9, 2020

It’s not enough to do a single comprehensive “SEO Audit” to analyze the digital health of a business. Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. Here are some general metrics that should be included: SEO Metrics. PPC Metrics. Technical SEO Audit.

PPC 82

PPC Marketing SEO Shipping Costs 82

Ecommerce Platforms

MAY 24, 2023

Through Albert, you are not only able to get real-time recommendations but also have the choice to let the system make necessary changes for you. In recent times, it has also evolved its offerings from s imple search engine optimization (SEO) and search engine marketing (SEM) data to more advanced analytical assessments.

Marketing 118

Marketing Payment Services SEO Social Media 118

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO.

SEO 419

SEO eCommerce Gifts Blog 419

Ecommerce Platforms

OCTOBER 22, 2018

SEO was quite straightforward back then. Then everyone started joining the SEO bandwagon as the web grew. SEO is now more complicated than ever before. Thankfully, there are numerous AI engines on the web built to handle the SEO heavy lifting. At the top after SEO is paid advertising. SEO is a very wide field.

Marketing 116

Marketing Social Media SEO PPC 116

Inflow Insights

SEPTEMBER 16, 2019

In our conservative analysis for a client selling specialty pen kits, we saw overall conversion rates lift by 3.84% with a 6% overall lift in revenue once we implemented live chat on their store. So, our recommendation is to take one tactic at a time and test it before moving on to the next. Simple: all of them!

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Ecommerce Platforms

MARCH 10, 2021

It all started with SEO: Semrush was built as an SEO suite, and the overall digital marketing mainly came down to Google algos that were quite straightforward at the time. Then, as the web and competition grew, everyone started jumping on the SEO bandwagon. Now, what does this imply exactly?

Social Media 104

Social Media SEO Shipping Costs eCommerce 104

Kissmetrics

SEPTEMBER 24, 2020

We take care of everything: carrying out paid social media campaigns, customer targeting, sending them messages, and recommending creative and copy best practices. Breakthrough creativity, which is backed by targeted media buying and data-driven analysis. In-depth Research and Best Practice Recommendations. Everything.

Social Media 209

Social Media Recommendation Management Arts 209